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10 Must-Know Ecommerce Trends in 2025

Learn the top 2025 ecommerce trends shaping online shopping. From AI-driven personalization to cashback rewards, see how brands adapt to consumer needs.

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Chronically online

This week in marketing

Digital Marketing

Foolproof April Campaigns: Trends, Tactics & Total Chaos

From April Fools' pranks to viral AI trends, we’re recapping the boldest, weirdest, and most memorable marketing campaigns from April 2025.

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A "Chronically Online" banner featuring a "Scratch and Sniff" ad, Ralph’s Coffee cart, and a sunset over water with text reading "almost forgot that this is the whole point," dated Apr 22–28.

Digital Marketing

This Week in Marketing: Big Anniversaries, Bigger Bites, and Bold Moves

YouTube turns 20, scratch-and-sniff ads go wild, and café marketing brews authentic consumer connections. Here's what popped off this week.

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A "Chronically Online" banner featuring 818 Tequila promotions, a sunny Sol de Janeiro activation, and a Rhode product pairing.

Digital Marketing

This Week in Marketing: Coachella Brand Activations That Popped Off

2025 Coachella brand activations were bigger, bolder, and more immersive than ever. From viral pop-ups to celeb-studded launches, discover the top brand moments that stole the spotlight in Weekend 1.

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The influence insider

Industry news and updates

Jimmy Fallon outside smiling, wearing sunglasses

News

Jimmy Fallon’s “On Brand” Shows Marketing’s Pop Culture Moment

Jimmy Fallon’s “On Brand” turns branding into prime-time TV. Discover what this new series says about the growing cultural power of marketers.

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Happy young people hanging out at Coachella

News

Is Coachella Still Cool? Not for Millennials—But Gen Z Might Say Otherwise

Is Coachella losing its millennial appeal? While its cultural relevance fades for millennials, Gen Z is reshaping the festival's influence. Brands, take note!

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News

Musk's $33 Billion X and xAI Merger Signals New Era for AI-Driven Digital Engagement

Elon Musk merges X with xAI in a $33B deal, blending AI innovation with social media. Explore the impact this has on tech, marketing, and digital engagement.

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The roundup

Follow-worthy influencers

Three women put purple flowers in a curly hair influencer’s hair

Influencer Marketing

Top 20 Curly Hair Influencers to Follow on Social Media

Looking for curly hair inspiration? Check out these 20 must-follow curly hair influencers, who share everything from hair care routines to style hacks online.

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Two people sitting on a couch playfully hold up large slices of pizza in front of their faces, obscuring their features. One slice is topped with pepperoni, while the other has a mix of cheese and herbs.

Influencer Marketing

Top 14 Costco Influencers to Follow on Social Media

What turns an ordinary Costco run into viral content? These content creators know. Click here for the Costco influencers turning shopping into entertainment!

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Two influencers wearing headphones while making a podcast

Influencer Marketing

Top 10 Best Influencers with Podcasts

Anyone can start a podcast, but it takes a special kind of creator to build a loyal community. Check out these influencer podcasts and find your next listen!

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Digital Marketing

10 Must-Know Ecommerce Trends in 2025

Learn the top 2025 ecommerce trends shaping online shopping. From AI-driven personalization to cashback rewards, see how brands adapt to consumer needs.

Read article

News

Jimmy Fallon’s “On Brand” Shows Marketing’s Pop Culture Moment

Jimmy Fallon’s “On Brand” turns branding into prime-time TV. Discover what this new series says about the growing cultural power of marketers.

Read article

A woman sitting on a chair, cross-legged, sending emails on her laptop

Digital Marketing

Deconstructing High-Performing Campaigns: What Makes a Great Email?

Discover what makes a great email by deconstructing high-performing campaigns. Learn proven strategies and design best practices to boost engagement here.

Read article

News

Is Coachella Still Cool? Not for Millennials—But Gen Z Might Say Otherwise

Is Coachella losing its millennial appeal? While its cultural relevance fades for millennials, Gen Z is reshaping the festival's influence. Brands, take note!

Read article

Illustration of multiple profiles with different patterns, and a person sitting on one with a thought bubble above his head

Digital Marketing

How to Leverage Cognitive Bias in Marketing for Your E-commerce Business

Cognitive biases in marketing help create targeted messages that drive conversion numbers. Learn about biases that impact your brand’s strategies here.

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News

Musk's $33 Billion X and xAI Merger Signals New Era for AI-Driven Digital Engagement

Elon Musk merges X with xAI in a $33B deal, blending AI innovation with social media. Explore the impact this has on tech, marketing, and digital engagement.

Read article

A creative workspace filled with mood boards, bright papers, and a person reviewing a vibrant design layout.

Branding

What Is Brand Personality? Build Yours + Take the Brand Personality Quiz!

Every great brand has a personality. Wondering what yours is? Take this quick & free brand personality quiz to uncover your brand’s voice and style today!

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A 3D-rendered illustration of gaming accessories, including a controller, VR headset, headphones, and handheld consoles, floating against a pink background.

Influencer Marketing

Women in Gaming: bobajenny Talks Being a Female Streamer in a Male-Dominated Space

Twitch has taken the gaming world by storm, and female streamers are making history with their inclusive and exciting content; check out these popular female streamers!

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A black-and-white checkered flag waving in the wind.

Digital Marketing

How "Drive to Survive" and Community-Led Marketing Revved Up F1’s Growth

In recent years, F1 marketing focused on community-led initiatives and increased their brand awareness in digital spaces. Learn their strategies here!

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