Full-service branding agency
Build a brand that actually means something
From bold brand launches to subtle refreshes, our full-service branding agency transforms businesses into unforgettable brands.
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What we do best
We help brands own their space
As a leading branding agency serving North America, we understand what it takes to cut through the noise. Our branding services combine insight-driven strategy with scroll-stopping design to build memorable, high-performing brand architecture.
From startups finding their voice to enterprises refreshing their identity, our brand marketing agency delivers bold ideas and measurable results through strategic, creative, and digital branding solutions.
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Who we do it for
Branding is more than just a logo
Branding goes deeper than just being a design; it's a direction. It’s how people perceive you, remember you, and ultimately, why they choose you.
Gain customer trust
Consistent, professional branding increases credibility and makes your brand feel instantly legitimate to new customers.
Boost brand awareness
Get recognized and remembered! Strategic branding positions your business in front of the right audience at the right time, doing so efficiently.
Fuel customer loyalty
People don’t just buy products, they buy into brands! We help you become their go-to source.
Increase marketing ROI
Clear, consistent branding improves campaign performance across all channels, reducing confusion and wasted ad spend.
Strengthen your competitive edge
A distinct identity helps you stand out in crowded markets and keeps your brand at the forefront of consumers' minds.
Lay the foundation for growth
Your brand is your base; our mission is to help you build something scalable, sustainable, and impactful!
Brands with a consistent identity see up to 33% higher revenue
Stand out in your industry
Experts in 360° Digital Elevation
Our digital branding services
From strategic storytelling to visuals that make a lasting impact, our branding agency services are designed to help your business stand out online, offline, and everywhere in between.
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Brand positioning & strategy
Nail your story, messaging and market fit with branding strategy services designed for clarity and growth. Our brand positioning agency can help you uncover what makes your company unique.
Visual identity & logo design
We build distinct brand identities rooted in emotion, not just aesthetics. Our creative services focus on bold typography, effective color palettes, purposeful imagery and videos, logo design and more.
Packaging & label design
Your product deserves to be more than shelf-worthy. We design packaging that embodies your brand messaging, visually and strategically. Every detail reflects your unique characteristics and aligns with overall digital marketing goals.
Custom branded style guides
A brand is only as strong as it is consistent. We develop tailored brand guidelines and visual identity kits that empower internal teams to maintain alignment across all mediums, from marketing materials to digital content.
Website branding & design
Build a cohesive online presence with branding and web design that reflects your business identity. Our website branding services combine strategy, UX, and design expertise to deliver an effective online presence that drives real engagement.
Social media branding & asset creation
Your social channels are brand touchpoints! Our social media branding services include cohesive, eye-catching social assets that bring your brand to life online.
Rebranding & brand refreshes
Sometimes, your brand just needs a glow-up. As a rebranding agency, we help companies evolve without losing their identity. Our rebranding services are designed to reposition, modernize, or strategically shift a company’s ethos.
Our creative branding approach
Tailored for your industry
360° branding support
We work with innovative startups, industry giants, and everyone in between, delivering digital branding solutions that align with your industry and drive real results.
Performance Marketing vs Brand Marketing Services
| Feature | Performance Marketing | Brand Marketing |
|---|---|---|
| Goal | Immediate, measurable results | Polished, scripted, and studio-quality |
| Focus | Clicks, conversions, sales | Brand personality, positioning, perception |
| Timeframe | Short-term ROI | Long-term business growth |
| Tactics | Paid ads, SEO, email campaigns | Brand identity, messaging, and visual strategy |
| Deliverables | Campaign metrics & reports | Brand book, guidelines, logo design, and messaging |
| Best For | Launches, promotions, sales funnels | Rebrands, product rollouts, business repositioning |
We’re the agency for people who hate agencies
Testimonials
What our clients love about us
Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!
Natasha Eng
Director, Social Media and Marketing
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!
Andrew Verescak
Senior V.P. of Business Development
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Senior Director Digital
The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.
LaToya Ingleton
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
Learn how we executed an award-winning influencer marketing campaign for Jamieson Vitamins
Read the case study
Ready to Build-A-Brand?
As a leading branding and marketing agency, The Influence Agency doesn’t just build brands. We launch identities that truly matter. Let’s start defining yours today.
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Have questions?
We have answers
What is brand marketing?
Brand marketing is the art and strategy of shaping how your target audience perceives your company. It combines brand identity, storytelling, and design to build recognition, foster loyalty, and create emotional connections that drive loyalty and long-term growth.
What is brand positioning?
Brand positioning is the process of differentiating your business from competitors in the minds of your consumers. It defines your unique value, audience, tone, and market position. As a brand positioning agency, we ensure your message lands and lasts.
Why is branding important to a business?
Branding gives your business a strong, distinct identity that sets you apart in a competitive market. It fosters customer loyalty and ensures your company stands for something straightforward and consistent across all marketing channels.
What does a branding agency do?
A full-service branding agency like The Influence Agency helps businesses build their brand architecture from the ground up. From discovery to design, we handle all strategic planning including logo creation, visual identity, brand messaging, and brand guidelines that bring it all together.
How much do branding services cost?
At The Influence Agency, our branding packages range from $10,000 to $75,000, depending on the scope, industry, and deliverables.
What is included in a full branding package?
Deliverables vary by package; in general, our branding packages typically include:
- Discovery session
- SWOT & marketing trends/competitor analysis
- Brand strategy & positioning
- Visual identity development
- Messaging & communication strategy
- Brand guidelines or style guide
- Personas & key messaging
- Website and social templates
- Marketing materials (e.g., postcards, video bumpers, brochures)
What are common questions to ask when hiring a branding agency?
Some common questions to ask when partnering with a digital branding agency to ensure their branding strategy services exceed expectations include:
- How do you define brand success?
- What’s your process from strategy to execution?
- Can I see examples of brands you've built in my industry?
- How do you ensure consistency across platforms?
- What’s included in your branding agency services?