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Education Marketing Agency

Make the honor roll with our A+ digital marketing for education

Build your brand, reach the right students, and boost enrollment with proven strategies for the education industry.

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Canada's Top Growing Companies 2022 - The Influence Agency 2023 Globe and Mail Report on Business. Canada's Top Growing Companies2023 AdCann Award WinnerNotable Award WinnerInfluence This Award Winner - The Influence Agency Toronto Star Reader's Choice WinnerInfluence This Award Winner - The Influence Agency The Career Directory 2023 - The Influence Agency The Career Directory's Canada's Best Employers for Recent Graduates WinnerThe Career Directory 2025 Canada's Best Employers for Recent GraduatesNew World Report 2022 Awards - The Influence Agency Cssw Star LogoAwwwards Honors - The Influence AgencySummit Creative Award 2022 Winner - The Influence Agency Summit Creative Award 2023 Winner

Turning prospects into proud alumni

Today’s students are online, and your school should be too. As a leading education marketing agency, we help schools, organizations, and businesses turn interest into enrollment and enrollment into long-term brand loyalty.

From targeted campaigns to full-funnel digital marketing for education, we build strategies that connect with students and families at every stage of their journey. The result? More visibility, applications, and graduates walking across the stage with your brand behind them.

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Empowering education institutions at every level

We partner with education brands to deliver digital marketing services that work. From K-12 to higher education, we bring deep expertise and tailored strategy to help institutions of all sizes stand out, build community, and drive measurable results.

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Higher Education (Colleges & Universities)

We help colleges and universities compete in a crowded digital space with customized higher education marketing strategies that drive interest, increase applications, and build long-term brand equity from first click to first class.

Vocational & Trade Schools

We partner with skilled trades and vocational schools to boost awareness, attract the right learners, and fill programs faster. Our campaigns speak to your values and connect with prospective students ready to start a hands-on career.

Independent & Private Schools

From K-12 to college-prep, we specialize in private school marketing. Offering digital marketing for independent schools, we create tailored campaigns that elevate your brand, build trust with families, and fill seats year after year.

Online Learning Institutions

We help online schools and international academies stand out in a digital-first world. With conversion-focused content, strategic ad campaigns, and SEO, we bring your programs to students, wherever they’re learning.

Education Technology (EdTech) Companies

We’re an EdTech marketing agency that gets it. Whether you're launching an app or scaling a platform, we build B2B and B2C campaigns that spark interest, generate leads, and drive adoption.

Experts in 360° digital elevation

Education marketing services built for growth

As a leading digital marketing agency for education, we focus on combining data-driven strategy with creative execution to help schools increase enrollment, grow engagement, and strengthen their brand. With a full suite of education marketing services built for schools, colleges, and EdTech companies, we customize our approach to fit your goals, audience, and timeline. Whether you’re launching a new program or scaling an existing one, our team delivers A+ performance across every digital channel.

Website Design & Development

Your website is your school’s first impression. Website development and design are core to our education marketing services, built to engage prospective families and students and drive action. Whether you’re looking for private school website design that informs, engages, and converts or just want to refresh existing pages with responsive usability, our team can help.

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Search Engine Optimization (SEO)

Our education SEO agency helps schools rank higher in organic search by combining technical SEO, on-page strategy, and compelling content built around what students and parents are actually searching for. As an expert SEO agency for education, our strategy is built to support your long-term enrollment marketing goals.

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Paid Media & Lead Generation

We design paid digital campaigns that attract prospective students and drive qualified leads. From higher education advertising tactics using Google Ads, to strategic PPC for schools, we deliver cost-effective, high-impact lead generation for private schools, online programs, and more.

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Conversion Rate Optimization (CRO)

You’ve got traffic—now let’s convert it. Turn site visits into inquiries, applications, and enrollments with CRO strategies that work. From landing pages to form flows, we analyze behavior and optimize every step to support marketing efforts for sustained growth.

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Educational Content Marketing

From student guides to blog posts, our educational content marketing strategies build trust, answer key questions, and move prospective students closer to choosing your school. Through comprehensive keyword research and targeted content creation, we make content marketing for education work for you.

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Email Marketing for Schools

We build strategic email campaigns that nurture leads through every stage, from first inquiry to application deadline. As a full-service higher education marketing agency, we help educational institutions build segmented campaigns, nurture student leads, and deliver content that keeps your programs top-of-mind (and your emails regularly opened).

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Social Media Marketing

More and more students are online, which means your school should be too. Our team creates scroll-stopping content that reflects your school’s story and inspires action. From Reels to retargeting ads, we seamlessly integrate social media marketing for schools across organic and paid campaigns.

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Creative Branding for Schools

Make your first impression count. Our education branding agency has extensive expertise in helping education institutions build branding that’s clear, compelling, and consistent. We refine your visual identity, voice, and messaging to ensure your digital presence connects with your audience. This includes sourcing brand ambassadors, graphic design, photography, and video marketing services. 

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Our clients

Education isn’t one-size-fits-all—neither are we

Why choose us

From public schools and private colleges to global EdTech startups, we customize everything we do. Our team understands the unique challenges of enrollment marketing and we’re here to help you rise to the top.

We don’t follow cookie-cutter marketing strategies—we build smart, tailored campaigns that fit your goals, audience, and admissions cycle. We believe in building smarter, scalable digital marketing services for schools that drive measurable results.

We’re the agency for people who hate agencies

We’re selective with our clientele

We carefully select our partners to ensure we're the right fit for each other, maximizing our potential for success. Our retention rate speaks for itself, and our client portfolio consists of a list of long-term success stories.

We don't join trends, we create them

See that wave our competitors are riding? We made it. This is your invitation to get on and start setting trends with us. 

We're your in-house team

We take the whole “full-service” thing seriously. Expect to have a long-term and dedicated team on your account. 

We don’t settle for average

We're not here for a participation medal - We play to WIN. Our goal is to drive industry-leading results for our clients, with an award-winning mindset, long-term.

We know our sh*t

We work hard to recruit and retain the best talent in our industry. Our entire team is fully accredited in their area of expertise - and you can be certain we have the best in the biz representing your brand.

Testimonials

What our clients love about us

At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.

The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.

Fraser MacKenzie

Senior Director Digital

If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.

Vito Mastrorillo:

President

Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"

Glenn van Gulik

Secretary for PR and Territorial Marketing

We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!

Guneet Benipal

Manager, Social Media Content

The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!

Nicki Lamont

Global Digital Lead

It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!

Andrew Verescak

Senior V.P. of Business Development

Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!

@melhwang

Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.

 

We appreciate all the hard work that went into making our new line's launch party successful.

Colleen Roberts

Manager, Media, Global Marketing

The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.

LaToya Ingleton

Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!

Natasha Eng

Director, Social Media and Marketing

Time to graduate to smarter marketing

Whether launching a new program or hitting enrollment goals, the right education marketing agency makes all the difference. Let’s build a strategy that earns top marks and real results. Get in touch with us today!

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Have questions?
We have answers

What is educational marketing?

Educational marketing is the strategy behind how schools, colleges, and learning institutions attract prospective students and families, increase enrollment, and build brand visibility. A strong digital marketing agency for education brands combines strategy, creative, and digital execution to connect the right message with the right audience across platforms that matter most.

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To achieve success, The Influence Agency blends traditional marketing solutions with modern digital marketing strategies (think SEO, paid ads, email campaigns, content strategy, and social media). Whether you’re a K-12 school, higher education institution, or EdTech company, smart education marketing services help you connect with the people who matter most: your future students.

How can digital marketing help boost enrollment?

Digital marketing for the education industry helps you reach prospective students where they already spend their time—online. From targeted social ads and lead generation landing pages to email marketing and SEO, we build a full-funnel enrollment strategy that drives awareness, inquiries, and applications. Done right, digital marketing from the right school marketing agency fills your programs with students who are a perfect fit.

What digital channels are most effective for education marketing?

The right channels for your campaign will vary depending on your audience. For example, marketing for higher education institutions vs. private school marketing. Here are some of the most effective channels used in digital marketing for education:

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  • Search engine optimization (SEO): So you show up when students search

  • Social media marketing: To build community and engagement

  • Email campaigns: To nurture leads and keep families informed

  • Paid advertising (PPC): For targeted reach and fast results

  • Content marketing: To establish authority and answer common questions. 

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Each channel plays a role in guiding students from discovery to enrollment. A comprehensive digital marketing agency for schools should combine the best-performing channels to boost visibility and engagement.

Do you offer custom strategies for different education levels?

Absolutely. Whether you’re a private school, university, trade college, or EdTech platform, we tailor every marketing plan to your goals, audience, and brand. Your school is unique, and your digital marketing strategy should be too.

How long does it take to see results from digital marketing for schools?

Some results, like paid media performance or email campaigns, can generate interest and leads within days. Others, like SEO or content marketing, take longer but deliver sustained, long-term value.

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Most schools start seeing traction within 1–3 months, with bigger wins following as the strategy matures. With the right digital marketing agency (hint: us), results aren’t just possible, they’re expected.