The best program doesn’t always win. The best marketing does.
A family doesn't choose a school in one visit, and a student doesn't choose a program in one search. As an education marketing agency, we build the digital marketing, SEO, and enrollment marketing strategies that reach prospective students long before they fill out a form, and keep your program in the running until they do.
Work with us
We work with schools, colleges, universities, and education companies across North America. Some of our clients simply need more prospective students finding them. Others already have plenty of interest and need to convert more of it into actual student yield. Both problems get solved the same way: market research into how your specific audience makes decisions, then a single integrated marketing strategy that stays visible and credible throughout the process, not a pile of disconnected marketing campaigns.
Enrollment marketing built around the whole decision journey, not a single application deadline
Search engine optimization and content built to show up during the earliest searches
Paid media and digital advertising that filter real prospective students from clicks that were never going to apply
Website design and conversion rate optimization that turn visits into completed applications, not just more traffic
By the time a prospective student fills out a form, they've usually already narrowed the list. They've read reviews, compared outcomes, watched a campus tour video, and asked someone who already goes there. The application is a formality by that point, not the start of the student search.
Most education marketing still treats the application as the finish line. The institutions winning enrollment right now treat it as the last step in a much longer race, one that starts the first time a parent types a question into Google. Solving real enrollment challenges means showing up for the whole race, not just the last leg.
Work with us
Families cross-reference rankings, reviews, and outcomes long before they ever request information. If your own website doesn't answer those questions clearly, a ranking site or a forum thread will answer them for you, and you don't get a say in what it says.
Lead generation is the easy part. Most institutions can fill a form with names. Far fewer have a real system for keeping that interest warm through weeks or months of research, financial aid questions, and competing offers. Without it, a meaningful share of qualified inquiries goes quiet before anyone applies.
Miss the deadline, and there's no flash sale to recover it in March. Most marketing plans in quarters. Enrollment runs on an academic calendar that doesn't bend for anyone's marketing campaign timeline, so the plan has to start from your intake dates and work backward, not from whenever a budget happens to get approved.
Every one of our education marketing services points at the same two outcomes: more of the right students finding you, and more of them actually enrolling once they do. As a full-service marketing agency we treat everything below as a single integrated marketing effort and digital strategy, not a stack of disconnected tactics.
Higher ed marketing faces strict oversight right from federal rules on career claims to complex data privacy laws (FERPA, CASL) and state authorizations. We check every claim and consent flow before a campaign goes live, so compliance becomes a competitive advantage instead of a liability.
We work with educational institutions at every stage of the education sector, from a five-year-old's first classroom to a mid-career professional's next certificate. Each one needs a different digital strategy built around how its students actually decide.
Colleges and universities compete for the same shrinking pool of applicants, often years before a student ever applies. As a higher education marketing agency and college marketing agency working across both countries, we bring comprehensive higher education marketing services to higher ed institutions of every size, speaking to the parent and the student at once, since they're rarely deciding alone.
The decision cycle at vocational, trade, and specialty schools moves faster than a four-year degree, and the message that works is different too: real career outcomes, real graduates, real earning potential, not brand-building for its own sake. We build campaigns around that faster decision without losing sight of the compliance rules that govern outcomes claims in this space specifically.
There's often no campus tour to close the deal here. Students, many of them international students, are researching and deciding across borders and time zones, comparing programs entirely online. Reaching them means SEO, paid media, and student recruitment marketing built for that reality, plus a working knowledge of state and provincial authorization rules that accompany recruiting outside your home market.
Sometimes you're selling a learning management system to a school district's procurement team. Sometimes you're selling an app straight to a parent. Sometimes both, in the same funnel. Education technology doesn't fit a single playbook, so we don't give it one: our B2B and B2C campaigns get built around whichever buyer you're actually trying to reach.
Read the Case Study
Who we do it for
Most digital marketing agencies treat an application like a purchase and a campaign like a funnel. Education doesn't work that way. The decision takes months, sometimes years, involves more than one person, and comes with real rules about what you're allowed to say about outcomes.
We bring deep expertise and real industry experience to every account, not marketing solutions borrowed from retail or SaaS. It's why higher education brands, K-12 schools, and other education clients treat us as one of the leading agencies in the space, and why we build campaigns that respect how long the decision actually takes.
What our clients love about us
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Vice President, Marketing & Digital
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 10 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and they’re a great alternative to the traditional marketing efforts taken for the NFP I work for. TIA had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
I’ve had the pleasure of working with The Influence Agency for over five years, and they continue to impress me with their professionalism, creativity, and genuine care for the people they work with. As they’ve grown, they’ve managed to maintain the same kind and collaborative spirit that made them stand out from the start. The team goes above and beyond to advocate for their clients, while still prioritizing building authentic partnerships and strengthening relationships across the creator space. Working with them always feels effortless and inspiring, a true reflection of their dedication and passion for what they do.
Kristen MacLellan
Founder of Yesterday Inc.
We have been working with TIA for about a year and they have transformed our business. We have worked with a few different marketing agencies and TIA is different! Most firms are great at one thing (ad buying, social media management, influencers, etc.) and we used to do these things a la cart with different agencies. TIA is 5 elite marketing companies in one: Ad buying, Social Media, Content Creation, and influencers, branding/website AND EVERYTHING ELSE. They care about our business as much as we do and at the end of the day that is probably why their work is so excellent.
Burke MacArthur
Managing Partner
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
Every prospective student or family researching your programs right now will choose someone. The institutions building trust with them today are the ones building sustainable growth, not just a one-semester bump in applicants. Let's make sure it's you. Time to turn applicants into alumni. Reach out today.
We combine SEO for the research phase, paid media for the comparison phase, and content that builds trust before anyone picks up the phone. Then we nurture every qualified inquiry until they apply, and keep nurturing after that to actually impact enrollment outcomes, not just collect applications.
Whether you're filling lecture halls or private school classrooms, your audience dictates your channels. Still, almost every winning strategy leans on the same five pillars: SEO to catch the searchers, social media to build the vibe, paid ads for targeted reach, email to nurture the warm leads, and great content to answer questions before they even have to ask.
We aren’t international recruiters, but we build the marketing engines that drive those enrollments. Attracting international students takes a lot more than just translating your website. We build dedicated marketing personas for them, ensuring your campaigns account for complex visa timelines, shifting intake dates, and regional cross-border enrollment rules.
