Lead generation built around buying intent, not impressions
In financial services, trust is currency. The Influence Agency is the partner that helps fintechs, investment platforms, and lending branches build that trust at scale, converting digital visibility into qualified leads and loyal clients.
Work with us
.gif)
The financial services industry is one of the most competitive categories on the internet, and it’s also one of the most penalized when marketing is handled by generalists. Generic agencies don’t understand the nuances of this world, so they end up learning on your budget.
Work with us
Who we do it for
The financial services industry is one of the most competitive categories on the internet, and it’s also one of the most penalized when marketing is handled by generalists. Generic agencies don’t understand the nuances of this world, so they end up learning on your budget.
Financial content falls under Google’s YMYL (Your Money or Your Life) classification, which means your pages are held to a higher trust standard than almost any other category online. Algorithm updates regularly demote content that lacks E-E-A-T signals (experience, expertise, authority, trustworthiness).
Thin service pages and generic blog content are actively penalized in favor of higher-authority competitors
Low-quality backlink profiles are suppressing rankings that should belong to you
Most financial brands don’t know their content is being held to this standard until rankings drop
Answer Engine Optimization (AEO) is how brands show up in AI-generated answers and voicesearch results. Most financial brands have no AEO strategy at all, which means competitors arebeing cited as the authoritative source by AI tools while your brand stays invisible.
No relevant schema, structured data, or content formatted for AI answer extraction
The full scope of optimizations needed for AEO is rarely understood, let alone executed
High-intent prospects are finding your competitors first in AI-generated research
The highest-performing ads on social media aren't polished brand videos, they're creator-led content that feels native to the feed. When your paid creative looks like an ad, users scroll past it, your relevance scores drop, and your CPL climbs.
Financial brands using influencer content as paid creative are lowering CPL while simultaneously building brand recognition
YouTube and TikTok pre-roll performance is directly tied to creator authenticity; financial audiences respond to real voices explaining real problems
LinkedIn thought leadership content from credible personal finance or fintech creators drives higher engagement and lower cost-per-click than brand page ads
Get more traffic
From startups to established financial institutions, we help businesses in the finance industry attract, engage, and retain clients.
Work with us
Fintech brands thrive on innovation, but they need visibility to scale. Our fintech marketing strategies help startups and established platforms gain traction, build credibility, and drive the adoption of services among your target users.
Banks, credit unions, and insurance providers benefit from digital marketing campaigns focused on member retention, new account acquisition, and modernizing digital presence without losing community trust.
We position financial experts, from wealth management firms to accounting services, as thought leaders through compelling branding, content development, and lead-generation strategies.
High-converting application funnels and targeted user acquisition campaigns for digital lenders, stock trading apps, crypto exchanges, and investment platforms.
Financial services marketing isn’t one-size-fits-all. We develop customized, multi-channel strategies that increase trust, drive measurable results, and help financial brands grow. From lead generation to digital branding, we help businesses in the financial sector cut through noise and build lasting client relationships.
Why choose us
Marketing for financial services requires a deep understanding of regulations, consumer trust, and digital strategy. Whether you're a fintech startup, a lending platform, or a wealth management firm, you need a marketing partner that understands compliance, branding, and lead generation. We help financial brands cut through complexity and reach their ideal clients.
Read the case study
What our clients love about us
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. TIA had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
.avif)
Guneet Benipal
Manager, Social Media Content
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Vice President, Marketing & Digital
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
I’ve had the pleasure of working with The Influence Agency for over five years, and they continue to impress me with their professionalism, creativity, and genuine care for the people they work with. As they’ve grown, they’ve managed to maintain the same kind and collaborative spirit that made them stand out from the start. The team goes above and beyond to advocate for their clients, while still prioritizing building authentic partnerships and strengthening relationships across the creator space. Working with them always feels effortless and inspiring, a true reflection of their dedication and passion for what they do.
Kristen MacLellan
Founder of Yesterday Inc.
We have been working with TIA for about a year and they have transformed our business. We have worked with a few different marketing agencies and TIA is different! Most firms are great at one thing (ad buying, social media management, influencers, etc.) and we used to do these things a la cart with different agencies. TIA is 5 elite marketing companies in one: Ad buying, Social Media, Content Creation, and influencers, branding/website AND EVERYTHING ELSE. They care about our business as much as we do and at the end of the day that is probably why their work is so excellent.
Burke MacArthur
Managing Partner
A financial marketing company helps banks, fintech brands, and financial service providers grow through strategic branding, advertising, and lead generation.
We use targeted advertising, SEO, content marketing, and social media engagement to attract and nurture high-intent prospects.
Paid ad campaigns can generate leads quickly, while SEO and content strategies build long-term organic growth over several months.
We monitor lead conversion rates, website traffic, ad performance, customer acquisition costs, and engagement metrics to measure success.
Digital marketing helps financial brands build trust, attract high-value clients, and compete in an increasingly online-first industry.
Hope isn’t a marketing strategy—you need marketing that drives trust, engagement, and high-value leads to your financial service and brand.
Let’s build something profitable together. Contact us today!
