360° programmatic and paid media services
We don’t distract, we engage
At The Influence Agency, we offer complementary paid media and programmatic advertising services so you can reach your audience wherever they’re scrolling and remain top-of-mind.
Digital out of home (DOOH) advertising agency
Your audience is moving. Make sure your brand moves with them.
Your audience is always on the go—your brand should be too. Our DOOH advertising solutions place dynamic, high-impact ads in front of consumers where they work, travel, and shop.
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When the world is your stage, make every impression count
DOOH advertising turns everyday moments into brand opportunities, capturing attention in high-traffic environments. As one of the leading DOOH advertising companies, we create data-driven campaigns that connect with consumers on the move—whether they’re commuting, shopping, or exploring the city—ensuring your brand stays top of mind.
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Take your message beyond the scroll with DOOH advertising
Programmatic advertising services automate ad operations through algorithms and programs, saving advertisers and publishers time, effort, and costs. When a person lands on a website, it offers a programmatic advertising space to the supply-side platform (SSP). The SSP shares key information (browsing habits, location, demographics) with the demand-side platform (DSP).
With predetermined parameters in place, the SSP determines what kind of ads would be most valuable, and the advertisers place automated bids on the digital advertising space. The SSP then selects the ad with the highest bid to display. All these happen in less than a second. Unlike traditional advertising methods that are slow and less measurable, programmatic media buying offers a fast, efficient, and data-driven way to reach the right audience and maximize ROI.
Unskippable & unmissable exposure
DOOH advertising dominates the real world, delivering bold, high-impact messaging in the busiest public spaces.
Precision targeting for maximum impact
Deliver dynamic content and context-driven ads that adapt to location, time, and target audience for real-world relevance.
Real-Time Reach, Real Results
Track your impressions, screens, locations, and see exactly how your campaign is performing. As your dedicated DOOH partner, we continuously optimize placements and creative to ensure your message makes the biggest impact—right where your audience lives, works, and moves.
Scalable campaigns for local & global reach
Expand effortlessly with digital out-of-home marketing, whether targeting local communities or executing nationwide, multi-channel advertising campaigns.
Drives online and in-store conversions
Consumers have taken action (76%) after seeing a digital outdoor advertisement, so we know it works. Drive conversions through DOOH ads.
A full-service approach to digital out of home advertising
What's included
From strategy to execution, we craft high-impact DOOH campaigns that engage audiences in real time. Using data-driven targeting, premium inventory, and programmatic buying, we ensure your brand reaches the right people, in the right place, at the right moment.
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Digital Billboard Advertising
Maximize visibility with digital billboard ads, delivering high-impact messaging in high-traffic areas. Our local billboard advertising solutions ensure targeted reach for maximum engagement.
Transit Advertising
Reach commuters on the move with transit ads, placing your brand on buses, trains, and transit shelters for maximum daily exposure.
Place-Based Media Advertising
Engage consumers where they shop, dine, and socialize with place-based media advertising, delivering targeted messages in high-traffic venues and environments.
Programmatic DOOH Advertising
Automate and optimize your programmatic DOOH advertising for real-time targeting and efficiency. See how data-driven placements enhance campaign performance across digital screens.
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How our DOOH advertising process works
From bustling city streets to retail hot spots, our five-step process ensures that your DOOH advertising campaign captures attention, maximizes impact, and drives real results. With data-driven targeting and continuous optimization, we make sure your brand message reaches the right audience at the perfect moment.
We’re the agency for people who hate agencies
Testimonials
What our clients love about us
It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!
Andrew Verescak
Senior V.P. of Business Development
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Senior Director Digital
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.
LaToya Ingleton
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!
Natasha Eng
Director, Social Media and Marketing
Right place, right time. Be the brand beyond the feed.
Cut through the digital clutter with DOOH advertising that places your message in high-traffic locations, capturing attention when it matters most.
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Have questions?
We have answers
What is DOOH advertising?
Digital out-of-home (DOOH) advertising refers to digital outdoor media ads displayed in public spaces, such as billboards, transit stations, and retail screens.
What is the difference between DOOH and OOH?
Traditional out-of-home (OOH) advertising includes static images, billboards, and posters, while DOOH uses digital screens to deliver dynamic, targeted ads. DOOH allows real-time updates, audience targeting, and programmatic buying for enhanced campaign performance for media owners.
Is digital out of home advertising effective?
Yes! DOOH advertising reaches consumers in high-traffic areas, delivering unskippable, eye-catching ads. Studies show DOOH increases brand awareness, drives consumer actions, and enhances digital marketing efforts by bridging online and offline engagement.
What is an example of digital out of home media?
DOOH media include digital billboards along highways, interactive transit station screens, in-store retail displays, and venue-based digital signage in shopping malls, airports, and entertainment centers.
Can DOOH ads be bought programmatically?
Absolutely! Programmatic DOOH advertising enables automated, data-driven ad placements on digital screens.