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Glossary of Marketing Terms

Explore our marketing glossary to find clear explanations of essential marketing terms, common acronyms, and formulas you see every day. We cover everything from SEO to ROI so you can understand metrics, strategies, and tools used across the digital marketing landscape without the jargon overload.

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
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A

AI Marketing
AI Overviews
Affiliate Marketing
AIO (AI Optimization)
AEO (Answer Engine Optimization)

B

Bounce Rate
Breadcrumbs
Backlinks
Black Hat SEO
Bottom of Funnel (BoFu)

C

Crawlability
Conversion Rate
Core Web Vitals
Content Marketing
CTR (Click-Through-Rate)

D

Digital Marketing
Domain Authority (DA)
Digital Marketing Agency
Display Ads
Drip Campaign

E

E-E-A-T
Entity SEO
Engagement Rate
Email Marketing

F

Featured Snippet

G

GEO (Generative Engine Optimization)
Go-to-Market (GTM) Strategy
Graphic Interchange Format (GIF)

H

Hashtag
Heat Map

I

Impressions
Inbound Marketing
Influencer Marketing
Integrated Marketing
Influencer Whitelisting

K

Key Performance Indicators (KPI)
Keyword Density
Keyword Research
Knowledge Graph

L

LLM (Large Language Models)
Landing Page
Macro Influencer

M

Marketing Attribution
Marketing Automation
Meta Description
Micro Influencer
Middle of Funnel (MoFu)

N

Nano Influencer

O

On-Page SEO
Organic Traffic

P

Passage Ranking
Prompt Engineering
PPC (Pay-Per-Click)
People Also Ask (PAA)
Paid Media

R

Reach
Return on Ad Spend (ROAS)
Retargeting
Return on Investment (ROI)
Robots.txt

S

Search Query
Schema Markup
Search Intent
Semantic Search
Structured Data

T

Topical Authority
Top of Funnel (ToFu)

U

User Experience (UX)
UGC (User-Generated Content)
UTM (Urchin Tracking Module)
Uniform Resource Locator (URL)
User Interface (UI)

Z

Zero-Click Search