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Media Buying Agency

Media planning and buying for brands that play to win

Stop letting your competitors own the channels where your audience lives. We provide the strategic roadmap and the execution engine to dominate the media landscape. Every channel in your mix is chosen with intent, ensuring your media plan is a high-performance system rather than a collection of disconnected tactics. We build the blueprint before your first dollar is committed so that every placement is designed to move the needle.

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Stop running channels. Start running a media strategy

Most brands are running ads, not a media strategy. The advertising efforts are in market, but each channel was activated independently without a comprehensive media strategy connecting them. The result is predictable: ad formats don't match the platform, media placements can't be tied to revenue, and a significant slice of ad spend quietly disappears.As your media planning/buying partner, we fix that. A true media buyer brings audience research, negotiation leverage, and advanced tools that most in-house teams simply don't have. We map your target audience across every channel they use, build a media strategy around your business goals, and execute it with the same team that planned it.

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What we do best

76% of people searching for something nearby visit a local business within a day.

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Experts in 360° digital elevation

What makes our media buying services different

The Influence Agency is an award-winning powerhouse that turns media planning and buying into measurable market results. We're built around a team of channel practitioners who act as an extension of your marketing team, with the majority of our staff dedicated to planning services and execution rather than creative design alone.

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The media buyer planning your campaigns is the one running them

Your strategy is crafted by our team of marketing strategists, account managers, and paid media planners to align with your business goals. It is executed by platform-native practitioners who live in these tools every single day. This ensures a seamless hand-off from high-level planning to daily bid management, placement negotiation, and real-time optimization. We don't just point the way; we provide the talent that drives the sports car to its optimal ability.

We build the strategy before we spend a dollar

Channel selection, audience architecture, budget allocation, and KPI targets are all locked in before any media buying begins, because a badly planned buy is expensive to fix and cheap to prevent. We don't activate a single ad placement until your media strategy is built and every channel in your plan has a clear, data-backed job.

Every platform. Managed by those who live in them

From paid search and paid social to programmatic advertising, audio, radio, CTV, and traditional media buying, the full channel spectrum is managed by practitioners who run those platforms every day, by specialists who focus on awareness, lead gen, online sales, or a mix. 

Creative Built for the Plan, Not Repurposed for the Sake of It

We unify your media spend and creative assets into one cohesive engine. Our in-house team aligns every asset with your target audience’s specific viewing habits, ensuring your creative is designed to stop the scroll rather than just fill spaceA CTV pre-roll, a programmatic display unit, and a paid social story are three distinct strategic briefs. Treating them as interchangeable is the fastest way to stall your growth. We build every asset specifically for its placement to create a frictionless path from "who are they?" to "take my money".

You see exactly where every dollar went and what it did

We report with data-driven insights broken out by channel so you always know which parts of your media strategy are delivering and which need to change. Reach, CPM, CPC, ROAS, and conversion data are presented clearly, not hidden inside blended averages that make it impossible to act. Over time, we’ll distill the data together - determine winners and losers between channels, tactics, and creative - and drive resources to what works while pulling away from what doesn’t - in a perpetual state of optimization and improvement of results.

From media planning to media buying: Our proven framework

Every engagement starts with a business challenge. Here's how we translate your goals into a comprehensive media strategy, concrete deliverables, and media buying execution:

Business challengeStrategic focusExample deliverablesThe Influence Agency services
Wasted ad spendChannel mix and media strategyAudience-to-channel mapping, budget split by funnel stage, media placements report, ad spend auditMedia planning and buying, digital media buying, programmatic advertising
Low brand awarenessAwareness channel strategyReach and frequency plan, CTV and OOH activation, audio ad placements, brand recall KPIsMedia buying services, influencer marketing, and video advertising
High customer acquisition costsLower-funnel media buying strategyRetargeting architecture, ad placement plan, landing page brief, conversion optimizationGoogle Ads, paid social, remarketing, CRO
Disconnected channel spendIntegrated media planning and buyingComprehensive media strategy, cross-channel reporting, unified attribution modelMedia planning, paid media, reporting, and analytics
Scaling without efficiency lossOptimization and pacing strategyPacing model, campaign optimization roadmap, channel reallocation plan, ROAS targetsDigital media buying, programmatic advertising, paid search, paid social

What's included in our media planning and buying services

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Strategic media planning and channel strategy

 Strategic media planning is the work that happens before any money moves. Our paid media planning team conducts audience research to understand your target audience's behaviors across media channels, then builds advertising strategies that align with your goals and the right placements which our media buyers purchase, manage and optimize.

Budget allocation and media mix modeling

We allocate by funnel stage because different channels serve different purposes at different points in the buyer journey. Every dollar spent has a job: awareness dollars go to reach, consideration dollars go to engagement, and conversion dollars go to high-intent ad placement, with each media investment modeled against expected returns before we commit.

Digital media buying

Our digital media buying team manages paid search, paid social, programmatic display, and YouTube using advanced tools for audience analysis, real-time bidding, and ad placement that most businesses don't have the internal resources to access.

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Connected TV and streaming platforms

Connected TV advertising combines the storytelling power of television with the precision of digital media planning, making it one of the fastest-growing channels for brands that want measurable reach on the world’s most viewed TV streaming platforms. We manage connected TV placements across platforms such as Netflix, Hulu, Disney+, Amazon Prime, and more; handling both direct buys and programmatic delivery depending on your media strategy.

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Traditional media buying

Traditional media buying across television, radio, and out-of-home remains one of the most effective tools for mass brand awareness, particularly when integrated with your digital channels rather than treated as a separate campaign.

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Audio and podcast advertising

Audio placements on Spotify, Apple Music, and podcast networks are a fast-growing part of any digital strategy, reaching audiences in lean-back, high-attention moments that display and social can't capture. These channels build meaningful connections with listeners and work especially well as part of a broader media planning and buying approach that sequences messaging across multiple touchpoints.

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Performance tracking and reporting

We establish your full KPI framework before the first campaign goes live, covering reach, frequency, CPM, CPC, and ROAS by channel, with campaign performance reviewed weekly rather than monthly, so issues are caught and fixed before they compound.

We’re the agency for people who hate agencies

We’re selective with our clientele

We carefully select our partners to ensure we're the right fit for each other, maximizing our potential for success. Our retention rate speaks for itself, and our client portfolio consists of a list of long-term success stories.

We don't join trends, we create them

See that wave our competitors are riding? We made it. This is your invitation to get on and start setting trends with us. 

We're your in-house team

We take the whole “full-service” thing seriously. Expect to have a long-term and dedicated team on your account. 

We don’t settle for average

We're not here for a participation medal - We play to WIN. Our goal is to drive industry-leading results for our clients, with an award-winning mindset, long-term.

We know our sh*t

We work hard to recruit and retain the best talent in our industry. Our entire team is fully accredited in their area of expertise - and you can be certain we have the best in the biz representing your brand.

Our clients

Testimonials

What our clients love about us

We have been working with TIA for about a year and they have transformed our business. We have worked with a few different marketing agencies and TIA is different! Most firms are great at one thing (ad buying, social media management, influencers, etc.) and we used to do these things a la cart with different agencies. TIA is 5 elite marketing companies in one: Ad buying, Social Media, Content Creation, and influencers, branding/website AND EVERYTHING ELSE. They care about our business as much as we do and at the end of the day that is probably why their work is so excellent.

Burke MacArthur

Managing Partner

We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!

Guneet Benipal

Manager, Social Media Content

The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. TIA had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!

Nicki Lamont

Global Digital Lead

Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.

 

We appreciate all the hard work that went into making our new line's launch party successful.

Colleen Roberts

Manager, Media, Global Marketing

I’ve had the pleasure of working with The Influence Agency for over five years, and they continue to impress me with their professionalism, creativity, and genuine care for the people they work with. As they’ve grown, they’ve managed to maintain the same kind and collaborative spirit that made them stand out from the start. The team goes above and beyond to advocate for their clients, while still prioritizing building authentic partnerships and strengthening relationships across the creator space. Working with them always feels effortless and inspiring, a true reflection of their dedication and passion for what they do.

Kristen MacLellan​

Founder of Yesterday Inc.

Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"

Glenn van Gulik

Secretary for PR and Territorial Marketing

At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.

The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.

Fraser MacKenzie

Vice President, Marketing & Digital

Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!

@melhwang

If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.

Vito Mastrorillo:

President

We've got the next move covered with 360° digital marketing services

Google Ads

Capture high-intent buyers across Search, Shopping, Display, and YouTube.

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Paid Social

Reach and retarget your desired audience across Meta, TikTok, LinkedIn, and Pinterest.

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Programmatic Advertising

Data-driven ad placement across thousands of sites and apps in real time.

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Remarketing

Re-engage visitors with targeted media placements that bring warm leads back to convert.

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Amazon Ads

Sponsored Products and Display campaigns for brands selling on Amazon.

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SEO

Organic visibility that compounds the results your paid media generates.

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Influencer Marketing

Access to creators for content that amplifies your media buying reach.

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Content Marketing

The content marketing assets your media plan needs to perform across every channel.

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Reporting and Analytics

Cross-channel attribution that connects every dollar spent to real business results.

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Ready to build a media strategy that plays to win?

Stop letting competitors win by default. We are the execution-led powerhouse that unifies high-level strategy with platform-native expertise to turn media spend into accountable growth. Tell us your goals and let’s get to work.

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Frequently Asked Questions about media buying

What does a media buying agency do?

At The Influence Agency, we're the architects of your paid media. We research, negotiate, and purchase ad space on your behalf. Our paid media team handles the full cycle: audience research, channel selection, ad space negotiation, campaign activation across digital and traditional channels, bid management, and performance reporting

What's the difference between media planning and media buying?

Media planning is the strategic work that determines which channels deserve your advertising efforts and how your budget should be allocated across them. Media buying is the execution: purchasing ad placements, activating campaigns, and managing performance daily. Media planning and buying work best when handled by the same team that works together every day, which is exactly how we operate.

Which channels does your team manage?

We manage the full spectrum: digital media buying across paid search, paid social, and programmatic advertising, CTV and video media placements, audio advertising on streaming platforms, and traditional media buying across television, radio, and OOH. The right mix depends on your audience, funnel stage, and goals, and we build that recommendation based on data before we commit to buying anything.

What does media buying cost?

Media buying costs include your ad spend, which goes directly to the platforms, and a management fee for planning services and execution. Our media buying services start from $5,000 to $10,000 per month in media budgets with budgets increasing if the scope requires it. We'll recommend a realistic starting point based on your goals, industry, and the channels best suited to your target audience.