360° experiential marketing
We don’t distract, we engage
With experiential marketing services, you can connect with your audience from the start to develop lasting brand loyalty.
Brand activation agency
Elevate your brand with impactful activations
Take bounds forward with powerful brand activation services. Get full marketing support for a new brand or product.
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Not just anyone can create unforgettable brand activations
Brand activations are about creating buzz-worthy moments that leave lasting impressions. It’s the perfect opportunity to connect with potential customers at the ripe time of a product or brand launch. Trust our experiential marketing agency to create memorable events and cover your bases with a strategic approach at this right time.
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Why brand activations work
Brand activations boost businesses. Whether you’re an established business launching a new product or a new face in the market, activating brands is the perfect way to leave a mark on the market. It’s ripe with authentic brand experiences that inspire users to become brand ambassadors through user-generated content.
Enhance brand awareness
Brand activations can reinstate the brand’s voice, appearance, and values, reminding existing and potential customers who the brand is.
Foster customer loyalty
People love experiences. Brand events provide customers with the opportunity to interact with your brand from the beginning and develop loyalty.
Drive customer engagement
Brand activations encourage customers to engage with the brand and the service or product. They’ll be able to interact with the launch and ask questions so they can further connect with the brand.
87% of attendees make a purchase after participating in a brand event. Secure these results.
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What's included
Our brand activation services
Each brand activation we facilitate is different and tailored to meet specific brand objectives. It tells the brand’s story and encapsulates the product or service, demonstrating how it can benefit consumers.
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Experiential marketing events
These kinds of events let your customers interact with the brand/product. It’s about the experience, and an established brand activations agency like us can help actualize this.
Product sampling
Sampling allows the customer to see how great the product is and how it can make their lives simpler and better.
Interactive displays
Interaction is a key component of brand events. If the goal is to connect with an audience, interactive displays are the way to do it.
Sponsorship activations
Brands can also widen their target market with sponsorship activations. Once you’ve become a brand, influencer, or celebrity sponsor, you gain access to an entirely new audience segment.
Our approach to brand activations
Brand activations offer the opportunity to connect with customers deeper and showcase the brand’s identity. As a well-rounded digital marketing agency, we take every opportunity and make the most of it. We ensure we thoroughly understand your brand to portray it in all its glory.
We’re the agency for people who hate agencies
Testimonials
What our clients love about us
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Senior Director Digital
The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.
LaToya Ingleton
It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!
Andrew Verescak
Senior V.P. of Business Development
Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!
Natasha Eng
Director, Social Media and Marketing
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
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Ready to activate your brand’s full potential?
With brand activation services, you can enter the market with a bang, secure an interested audience, and establish yourself as a leader in the market.
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Have questions?
We have answers
What’s the typical timeline for a brand activation campaign?
The actual preparation and execution of a brand activation last between four and six weeks. That includes time to understand the brand, plan an event, and execute it. Data review and optimization follow suit.
How do you measure the success of a brand activation?
The success of a brand activation depends on the brand’s goals. These would be based on KPIs, such as impressions, conversions, reach, ROI, and more.
What types of brands can benefit from brand activations?
Any brand can benefit from brand events when done with a reputable brand activation agency. The brand must simply have a goal and a product or service to highlight.
Can you handle activations in multiple locations or cities?
Yes, that’s the perk of a brand activations agency. We can coordinate events in multiple locations, keeping everything organized and efficient.