Content strategy services
We write content that clicks
Boost your ROI with a storytelling-driven content strategy that actually works.
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Because “wingin’ it” isn’t a content strategy
A solid content marketing strategy comes down to thinking critically about what you’re going to say, identifying who is going to listen, and determining where it will be heard. We make sure that when you hit publish, your content gets the views, clicks, and links it deserves.
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What we do best
Who we do it for
Increase organic traffic with the right content strategy
Our content strategy is dictated by the brands we work with. Whether you are looking to promote a single video or produce a long-form thematic blog content series, we can plan and execute a successful campaign.
Aside from creating the content strategy, we focus on maximizing the reach of your campaign through SEO, paid search, and social media.
Increase organic traffic
Drive more organic traffic to your website through SEO-focused content planning. People will think finding you was a happy accident!
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Establish authority & credibility
The road to thought leadership is paved with high-quality content. We’ll help you establish authority and credibility the right way!
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Generate leads & conversions
Transform clicks into customers with a tailored content distribution strategy. Let’s create content that attracts and sells!
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53% of businesses are focused on improving the quality of their content. Don’t miss out.
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How we do content strategy
When developing a content strategy, the message, audience, platform and timing are the cornerstones. We centre our content planning around these core pillars.
Here’s our process broken down into five easy-to-digest steps:
Our content strategy services
Win the content game.
We’re the agency for people who hate agencies
Testimonials
What our clients love about us
Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!
Natasha Eng
Director, Social Media and Marketing
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Senior Director Digital
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.
LaToya Ingleton
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!
Andrew Verescak
Senior V.P. of Business Development
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
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Content strategy services beyond words
Our content marketing strategy will leave you speechless.
That’s what we do at The Influence Agency: take your content marketing efforts to all-new heights that elevate your brand’s digital presence!
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Have questions?
We have answers
How can a tailored content strategy benefit my business?
A tailored content strategy ensures that you're reaching the right audience with the right message at the right time, leading to increased engagement, brand loyalty, and ROI.
How does SEO fit into my content marketing strategy?
Search engine optimization makes your content discoverable. We follow on-page SEO best practices to improve your rankings and make you more visible to potential customers.
Why is audience research critical in content strategy development?
Audience research provides invaluable insights into what your target market wants and needs. These insights shape your content to maximize engagement and conversions.
What types of content does your content marketing strategy cover?
SEO-optimized blogs, pillar pages, and infographics—our content creation spans mediums to keep your audience engaged and coming back for more.
Can you help with content distribution and amplification strategies?
Yes, we provide services related to content distribution—including social media promotion and email marketing—which help extend your content's reach.
How do you measure the success of a content strategy?
When measuring the success of our content strategies, we employ a range of metrics like user engagement, lead generation, conversion rates, and more. Together, these help us make data-driven decisions for the future.