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Enhance your marketing strategies with The Influence Agency. We specialize in branding, digital strategy, customer journey mapping, and analytics to help brands grow with intention.

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Influencer Marketing

What are Some Benefits and Drawbacks of Influencer Marketing?

What are some benefits and drawbacks of influencer marketing? Is it good, bad, worth it? Is it sustainable? Learn all that and more in this blog!

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Digital Marketing

This Week in Marketing: Talk of the Timeline

Unlockable Reels, AI nostalgia, nepo-baby glam & squirrel ads. Catch up on this week’s top marketing trends and creative campaigns.

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Digital Marketing

This Week in Marketing: Hot Off the (Ad) Press

Stay ahead in marketing with this week's top news and platform changes, covering social media shifts and tool enhancements.

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Influencer Marketing

From Clicks to Conversions: Turning Influencer Partnerships into Sales

Discover how to turn influencer partnerships into revenue with proven tactics, real case studies, and an influencer marketing strategy that converts.

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Digital Marketing

10 Must-Know Ecommerce Trends in 2025

Learn the top 2025 ecommerce trends shaping online shopping. From AI-driven personalization to cashback rewards, see how brands adapt to consumer needs.

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News

Jimmy Fallon’s “On Brand” Shows Marketing’s Pop Culture Moment

Jimmy Fallon’s “On Brand” turns branding into prime-time TV. Discover what this new series says about the growing cultural power of marketers.

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Digital Marketing

Foolproof April Campaigns: Trends, Tactics & Total Chaos

From April Fools' pranks to viral AI trends, we’re recapping the boldest, weirdest, and most memorable marketing campaigns from April 2025.

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A "Chronically Online" banner featuring a "Scratch and Sniff" ad, Ralph’s Coffee cart, and a sunset over water with text reading "almost forgot that this is the whole point," dated Apr 22–28.

Digital Marketing

This Week in Marketing: Big Anniversaries, Bigger Bites, and Bold Moves

YouTube turns 20, scratch-and-sniff ads go wild, and café marketing brews authentic consumer connections. Here's what popped off this week.

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News

Is Coachella Still Cool? Not for Millennials—But Gen Z Might Say Otherwise

Is Coachella losing its millennial appeal? While its cultural relevance fades for millennials, Gen Z is reshaping the festival's influence. Brands, take note!

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