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Food and beverage marketing agency

Food and beverage marketing that leaves a lasting taste

Thirsty for mouthwatering food and beverage marketing strategies that make your brand irresistible? You’re in the right place.

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Canada's Top Growing Companies 2022 - The Influence Agency 2023 Globe and Mail Report on Business. Canada's Top Growing Companies2023 AdCann Award WinnerNotable Award WinnerInfluence This Award Winner - The Influence Agency Toronto Star Reader's Choice WinnerInfluence This Award Winner - The Influence Agency The Career Directory 2023 - The Influence Agency The Career Directory's Canada's Best Employers for Recent Graduates WinnerThe Career Directory 2025 Canada's Best Employers for Recent GraduatesNew World Report 2022 Awards - The Influence Agency Cssw Star LogoAwwwards Honors - The Influence AgencySummit Creative Award 2022 Winner - The Influence Agency Summit Creative Award 2023 Winner
A bottle of Aperol sits on a table with a spoon and oranges.
A table full of dumplings
Studio photo of a cup noodle

What's the point in great taste if no one knows about it?

The food and beverage industry moves fast, and the brands that win are the ones that get noticed. Whether you’re launching a new product or looking to dominate your category in hospitality, The Influence Agency creates bold, strategic marketing that turns crave-worthy products into household names.

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Food and beverage brands we help grow

From foodservice businesses to specialty brands, we help our food and beverage clients reach more customers and drive sales.

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Restaurants & hospitality

We help restaurants and foodservice businesses grow. Whether a fine dining establishment or a small QSR fast-food joint, our targeted hospitality marketing drives reservations, takeout orders, and customer loyalty.

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Consumer packaged goods (CPG)

Standing out in a crowded CPG market takes more than great packaging. Our CPG marketing strategies align with market trends to build brand awareness and drive product sales online and in-store.

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Craft beverage brands

From breweries, wineries, and spirits, to non-alcoholic drink brands, we’re a digital marketing agency that creates dynamic campaigns that result in memorable brand experiences and customer loyalty in a competitive market.

Specialty food shops & grocers

Our retail marketing strategies help you sell anything from gourmet snacks to organic produce, or global delicacies by attracting and retaining food-loving customers.

Catering & events companies

Caterers and event food brands thrive on word-of-mouth and social buzz. Our event marketing services help you showcase your offerings and attract more clients.

Health & functional food brands

Protein bars, superfoods, and supplement brands need consumer trust to sell. Our health and wellness marketing strategies build credibility, engage audiences, and drive conversions.

Experts in 360° digital elevation

Our food and beverage marketing expertise

Food and beverage brands need more than just a pretty plate—they need strategic thinking, passionate professionals, and data-driven insights. We take a full-service approach to marketing by analyzing consumer behavior and market trends to develop and execute your marketing strategy. This includes advertising, influencer partnerships, SEO, and social engagement to make your brand stand out, build consumer demand, and drive real growth of your business.

Influencer marketing & gifting

Influencer marketing is more than a public relations strategy—food influencers have the power to turn your product into a trend. We connect your brand with the right creators to generate buzz, increase awareness, and drive engagement.

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Social media marketing

Food and drink brands thrive on visual appeal. Our social media marketing for the food and beverage industry creates buzz, builds communities, and turns casual scrollers into lifelong customers.

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Search engine optimization

If your brand isn’t ranking, your customers aren’t finding you. Our SEO strategies increase your online search visibility, driving more organic web traffic to your food and beverage business.

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Website design & development

Your website is your digital storefront. Our strategic approach to web design means high-converting, beautiful websites that drive online orders, reservations, and customer loyalty.

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Paid advertising

As a leading food advertising agency, we conceptualize and launch ad campaigns that drive product sales, increase restaurant traffic, and maximize your brand’s visibility. 

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Videography & photography

Mouthwatering visuals can turn a “maybe we should try that place…” into a booked reservation. Our photography and video production services capture the flavor, atmosphere, and personality of your brand—because great food deserves great content and exposure.

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Content marketing

From well-written blogs to recipe videos, content marketing establishes your brand as a leader in the food and beverage industry. We create engaging, shareable content that drives tangible results and keeps customers hungry for more.

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Email marketing

Stay top-of-mind with targeted emails that drive sales, promote new menu items, and reward loyal customers. Our email marketing services help you grow your audience and increase conversions.

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Brand strategy

Your brand’s story matters as much as your product—and the importance of food marketing and beverage visibility can’t be understated in today’s market. As a food and drink brand agency,  we create compelling visuals, engaging content, and brand positioning that leave a lasting impact. 

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Our clients

Not just anyone can market the food and beverage industry

Why choose us

We craft mouthwatering marketing strategies. From boosting engagement to serving up loyalty, we make your brand irresistible. Because in food and beverage, it’s not just about being seen—it’s about making customers crave what you offer.

We’re the agency for people who hate agencies

We’re selective with our clientele

We carefully select our partners to ensure we're the right fit for each other, maximizing our potential for success. Our retention rate speaks for itself, and our client portfolio consists of a list of long-term success stories.

We don't join trends, we create them

See that wave our competitors are riding? We made it. This is your invitation to get on and start setting trends with us. 

We're your in-house team

We take the whole “full-service” thing seriously. Expect to have a long-term and dedicated team on your account. 

We don’t settle for average

We're not here for a participation medal - We play to WIN. Our goal is to drive industry-leading results for our clients, with an award-winning mindset, long-term.

We know our sh*t

We work hard to recruit and retain the best talent in our industry. Our entire team is fully accredited in their area of expertise - and you can be certain we have the best in the biz representing your brand.

How we generated 10K engagements for MTV’s Hard Seltzer launch

Read the case study

MTV Hard Seltzer

Testimonials

What our clients love about us

Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.

 

We appreciate all the hard work that went into making our new line's launch party successful.

Colleen Roberts

Manager, Media, Global Marketing

If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.

Vito Mastrorillo:

President

The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!

Nicki Lamont

Global Digital Lead

The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.

LaToya Ingleton

Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!

Natasha Eng

Director, Social Media and Marketing

Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!

@melhwang

At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.

The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.

Fraser MacKenzie

Senior Director Digital

It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!

Andrew Verescak

Senior V.P. of Business Development

Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"

Glenn van Gulik

Secretary for PR and Territorial Marketing

We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!

Guneet Benipal

Manager, Social Media Content

Your recipe for growth starts here

Whether you’re launching a new product, building a restaurant brand, or expanding into new markets, you need food industry marketing that drives real results.

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Ready to whip up something unforgettable? Contact us now.

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Have questions?
We have answers

What is food and beverage marketing?

Food and beverage marketing promotes food, drink, and foodservice businesses through social media, content creation, influencer partnerships, SEO, and advertising to increase brand awareness and sales.

Can you help with food delivery marketing?

Absolutely! We develop digital marketing strategies tailored to food delivery brands, helping increase online orders, optimize menu visibility, and boost customer retention.

How do you measure the success of a food and beverage marketing campaign?

We track key performance indicators (KPIs), such as website traffic, social media engagement, conversion rates, online orders, and customer feedback to measure impact.

What types of paid ads work best for the food industry?

Social media ads, Google Search and Display ads, and influencer-driven campaigns work exceptionally well to promote food industry brands by increasing awareness and driving direct sales.

How long does it take to see results from digital marketing?

While paid ads can generate immediate traffic, organic growth strategies like SEO and content marketing typically take a few months to show long-term results.