Google Shopping Ads agency

Google Shopping Ads agency that gets your products seen and sold

When someone searches for a product on Google, the first thing they see is a row of images with prices and brand names. Those are Google Shopping Ads. And if your product is not in that row, your competitor's product is.

At The Influence Agency, we are a Google Shopping Ads agency built for e-commerce brands or e-commerce shopping that are serious about your growth. We manage everything from your product feed, your Merchant Center account, to  your ongoing Google Shopping Ads management. You get more clicks, better ROAS, and a clear picture of what your ad spend is doing.

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What are Google Shopping Ads?

Google Shopping Ads are product-based paid placements that appear at the top of Google search results. They show a product image, price, store name, and rating. Unlike text ads, Shopping ads pull directly from your product feed, so there are no keywords to bid on in the traditional sense.

Here is how it works. You upload your product catalog to Google Merchant Center. Google then matches your products to relevant search queries. When someone searches for something you sell, your product listing can appear in the Shopping tab, in the main search results, on Google Images, and even on YouTube.

Google Shopping management is more technical than running standard search ads. It requires a well-structured product feed, a healthy Merchant Center account, and smart campaign settings. That is where a we come in.

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What we do best

Who we do it for

Why Shopping Ads Are the #1 Growth Driver for E-commerce

Shopping ads consistently outperform standard text ads for product-based searches. Here’s why:

Visual format builds intent. Shoppers can see the product and price before clicking, so you attract buyers who are already interested, leading to a higher click-through rates and better conversion rates.

High-intent audience. People who search for specific products are ready to buy. Shopping ads puts your products in front of them at exactly the right moment.

Paid and organic together. A strong Google Shopping Ads management strategy, paired with SEO and content, creates multiple touchpoints that move shoppers toward a purchase.Scalable for any catalog size. Whether you are selling 10 products or 10,000, Shopping ads can be structured to prioritize your highest-margin or best-selling items.

Performance Max expands reach. Google's PMax campaigns let Shopping Ads appear across search, display, YouTube, Gmail, and Maps under one campaign, using Google's AI to find the best placements.

Improve local search presence

“We’re at the top of the list!” You’ll be saying this when you realize your business is in the top three on Google Maps. 

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Attract relevant local customers

“That one looks good.” This is what your soon-to-be customers will be saying before choosing your business over your competitors. 

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Increase in-store foot traffic

“Wow, we were busy today!” Get used to saying this—our local SEO services will have people wearing out your welcome mat. 

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76% of people searching for something nearby visit a local business within a day.

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Experts in 360° Digital Elevation

Our Google Shopping Ads management services

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Product feed optimization

Your product feed is the foundation of every shopping campaign. A poorly structured feed leads to disapproved listings, low impressions, and wasted spend. We optimize every attribute: product titles, descriptions, categories, images, GTINs, pricing, and availability. We follow Google's best practices and continuously refine feed quality to improve your ad rank and click-through rate.

Google Merchant Center management

We set up or audit your Merchant Center account, resolve product disapprovals, fix feed errors, and keep your listings active and compliant. Merchant Center issues can take your products offline without warning. Our Google Shopping Ads management process includes ongoing monitoring so nothing falls through the cracks.

Shopping campaign setup and structure

We build and structure your shopping campaigns based on your product catalog and business goals. This includes setting up product groups by category, brand, or margin, configuring bid strategies, setting budgets, and adding negative keywords to prevent wasted spend.

Performance Max campaign management

Performance Max or PMax is Google's newest campaign type. It serves shopping ads, display banners, YouTube videos, and text ads from a single campaign using Google AI. We manage asset creation, audience signals, and budget allocation to get the most out of Performance Max for your store.

Bid strategy and ROAS optimization

We use target ROAS and other value strategies to push budget toward the products and audiences most likely to drive revenue. As your campaign builds data, we refine bidding to improve efficiency and reduce your cost per conversion.

Negative keyword and search term management

Shopping campaigns serve ads based on product data, not direct keyword bids. That means managing what searches trigger your ads is just as important as what triggers them. We review search term reports regularly to block irrelevant queries and protect your budget.

Remarketing integration

We pair your shopping campaigns with dynamic remarketing ads that follow your site visitors across Google's Display Network. This brings warm leads back to your product pages and significantly improves conversion rates at a lower cost per click.

Reporting and insights

You receive a clear monthly report covering ROAS, revenue, impressions, click-through rate, cost per conversion, and top-performing products. We also share what we are testing and what is coming next. No jargon. Insights that actually help you make decisions.

Standard shopping vs. Performance Max

FactorStandard shoppingPerformance Max
Best ForMost e-commerce brands looking for full controlBrands ready to scale across Search, Display, and YouTube
Control LevelHigh. You manage bids, product groups, and budgetsLower. Google manages placement across multiple channels
Setup TimeMedium. Requires clean feed and good structureMedium. Needs strong conversion history to optimize well
ROAS FocusStrong when optimized wellBest for brands with high volume and diverse goals
Ideal BudgetAny budget, scales wellWorks best at $5,000 plus  monthly ad spend

Most of our clients start with standard shopping for control and move to Performance Max once they have enough conversion data. We help you decide which format fits your budget, catalog size, and growth goals.

We're not just another Google shopping agency. Here's the difference.

There are a lot of agencies that claim to run Google shopping campaigns. Here is what sets us apart.

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Google Premier Partner

The Influence Agency is a certified Google Premier Partner. That means we are recognized by Google for performance, expertise, and results. Less than 3% of agencies reach Premier Partner status.

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Full-funnel perspective

We do not just run shopping ads in isolation. We connect your campaigns with SEO, content, remarketing, and paid social so every channel works together. Brands that combine Google shopping with SEO and paid social see compounding returns over time.

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In-house creative team

Strong product imagery and video assets improve your Performance Max results. Our designers and videographers produce the creative your campaigns need.

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Dedicated account management

You get a dedicated account manager, so you know who to call to understand what is happening with your campaigns.

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Transparent reporting

No vanity metrics. We report on ROAS, revenue, and cost per conversion because those are the numbers that grow your business.

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Our Clients

Testimonials

What our clients love about us

At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.

The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.

Fraser MacKenzie

Senior Director Digital

We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!

Guneet Benipal

Manager, Social Media Content

Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.

 

We appreciate all the hard work that went into making our new line's launch party successful.

Colleen Roberts

Manager, Media, Global Marketing

I’ve had the pleasure of working with The Influence Agency for over five years, and they continue to impress me with their professionalism, creativity, and genuine care for the people they work with. As they’ve grown, they’ve managed to maintain the same kind and collaborative spirit that made them stand out from the start. The team goes above and beyond to advocate for their clients, while still prioritizing building authentic partnerships and strengthening relationships across the creator space. Working with them always feels effortless and inspiring, a true reflection of their dedication and passion for what they do.

Kristen MacLellan​

Founder of Yesterday Inc.

It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!

Andrew Verescak

Senior V.P. of Business Development

The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!

Nicki Lamont

Global Digital Lead

The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.

LaToya Ingleton

Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"

Glenn van Gulik

Secretary for PR and Territorial Marketing

If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.

Vito Mastrorillo:

President

Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!

@melhwang

Dominating local search is easy when you work with us

Local SEO is the secret to being big in this small world we live in. 

Get to the top of Google search rankings when you enlist the Influence Agency—no other local SEO company does it like us. Our work speaks for itself! 

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​​Frequently asked questions about Google Shopping Ads

What is the difference between Google Shopping Ads and regular Google search ads?

Search ads are text-based and appear when someone searches for keywords you bid on. Shopping ads are product-based and they show image, price, and store name pulled directly from your product feed.

How much does it cost to run Google Shopping Ads?

Google Shopping Ads management starts at $1,500 per month, with tiered management fees of 15% of ad spend over $10,000, 11% for budgets between $50,000 and $75,000, and 10% for budgets of $75,000 and above.

How long does it take to see results from Google Shopping campaigns?

Shopping campaigns perform better over time as Google's algorithm learns from your conversion data. We recommend a 60 to 90 day ramp-up period to properly evaluate performance and make meaningful optimizations.

Do I need a Google Merchant Center account?

Yes. Google Merchant Center is where your product feed lives. It connects to your Google Ads account and powers all Shopping campaigns. If you do not have one set up, we handle that as part of our onboarding process.

What is a product feed, and why does it matter?

Your product feed is a file that contains all of your product information: titles, descriptions, prices, images, availability, and more. Google uses this data to match your products to relevant searches. A well-optimized feed leads to more impressions, better ad placement, and higher click-through rates.

Can you manage Google Shopping Ads for a Shopify store?

Absolutely. We have extensive experience managing Shopify stores for our past and current partners. Our approach includes syncing your catalog with Google Merchant Center, optimizing your product feed, and designing Shopping campaigns tailored to your specific margins and inventory. We are also fully proficient in WooCommerce, BigCommerce, Magento, and custom-built platforms.

What is Performance Max, and should I use it?

Performance Max is Google's newest campaign type. It uses AI to serve ads across Search, Shopping, Display, YouTube, Gmail, and Maps from one campaign. It works best for brands with strong conversion data and diverse product catalogs. We help you decide if Performance Max is the right fit and manage it properly if it is.

How do you measure the success of Google Shopping campaigns?

The main metrics we focus on are Return on Ad Spend (ROAS), revenue generated, cost per conversion, click-through rate, and impression share. We report on these monthly and tie everything back to your business goals.

Ready to put your products at the top of Google?

Your customers are searching for what you sell right now. The only question is whether your products show up or your competitor's do. As a dedicated Google Shopping Ads agency, we build campaigns that get your products seen, clicked, and bought.

Let's build a Google Shopping strategy that turns your product catalog into a revenue engine. Book a strategy call today, and let's get to work.