Google ads agency
Targeted search advertising that converts
Page ranks are just the beginning with a game-changing Google Ads strategy powered by The Influence Agency.
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Not just anyone can build high-performing Google Ad campaigns
There’s more to Google than meets the eye. While it uses hundreds of factors to rank organic pages, the ads on Google are ranked by intent, relevance, quality of the ads, and your bid amount, among some other factors. This means it needs a special kind of genius to create the right ads to show it to the right people at the right time! With our expert consultation and services, we make sure your products and services get the visibility they need!
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What we do best
Targeted marketing with Google Ads
Apart from providing instant visibility, Google Ads are also offered in multiple formats to meet various needs—from text ads to shopping, they have it all! They can also be highly targeted to your audience, making them an efficient marketing strategy with measurable results!
Highly targeted advertising
Reach specific audiences with laser-focused Google Ads, better targeting potential customers that fit your segmentation to a tee.
Measurable & cost-effective
Track your success and optimize your budget with a measurable, cost-effective campaign strategy.
Immediate visibility & results
Witness the instant impact on brand visibility and ROI Google Ads has on your site.
Your competition is wasting 76% of their budget on the wrong keywords.
Boost my ROI
Experts in 360° Digital Elevation
Our PPC management services
Your ad dollars can go a long way in the right hands. We use different campaign types to drive business objectives, such as Search, Display, Video, Shopping, or Remarketing. With our expertise, you can easily generate leads, sales, impressions, clicks, and more. Find the right Google ad format for your business.
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Search ads
Place your business front and center with targeted search ads. Your products and services will show up first with every related search.
Display Ads
Expand your brand's reach and visibility through visually captivating display ads, strategically placed across a vast network of websites and apps.
Video Ads
Engage your audience with compelling video ads on YouTube and Google partner sites, converting casual viewers into valuable customers.
Shopping Ads
Showcase your products directly on Google Shopping, attracting potential buyers with enticing visuals and essential product information.
Our Google advertising process
Led by certified digital experts, our Google Ads management has been one of our core services since day one. We’ve led a wide variety of clients across industries using our campaign strategies, surviving ever-changing trends and algorithms.
Here’s how we’ve developed a winning process:
360° Paid Media services
We’re not just a Google ads agency; we’re the go-to for 360° digital elevation. Our award-winning team stops at nothing to achieve transformative results across all ad channels. Watch your conversions skyrocket with our in-house paid media services.
Amplify your reach
We’re the agency for people who hate agencies
Testimonials
What our clients love about us
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!
Natasha Eng
Director, Social Media and Marketing
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Senior Director Digital
The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.
LaToya Ingleton
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!
Andrew Verescak
Senior V.P. of Business Development
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
Contact us 👋
Stop wasting your ad dollars.
With a team of Google Ads masters by your side, no campaign is too ambitious or challenging. At The Influence Agency, we play to f*cking win. Let’s win together!
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Have questions?
We have answers
How long does it take to set up a Google Ads account?
It only takes a few minutes to set up a Google Ads account. In fact, you can already start building and launching campaigns upon account creation. However, achieving optimal performance and results will require time and effort.
What does it mean to be a Google Partner?
Being a Google Partner means an agency or individual has met Google's strict performance requirements and demonstrated expertise in managing Google Ads campaigns. It showcases a track record of success, continued education, and adherence to Google's best practices. Certified Google Partners like The Influence Agency get access to partner benefits such as data reports, beta features, and account/technical support.
What is the recommended budget for a Google Ads campaign?
There is no one-size-fits-all answer to this question, as the recommended budget varies based on your specific goals, industry, competition, and target audience. It's essential to work with experienced professionals like The Influence Agency to determine an appropriate budget that aligns with your objectives and maximizes your ROI.
How much does it cost per click?
It depends on several factors, but cost per click (CPC) ranges from a cent to a few dollars depending on your industry, chosen keywords, and ad quality. With our expertise, we can help optimize your bids and ad relevance to get the best possible CPC for your campaigns.
What are the different keyword match types?
Every time users search for something on Google, the keywords they use are matched with ads that may be relevant to them. There are three keyword match types that Google uses to display ads:
- Broad Match: Ads appear for searches that relate to your chosen keyword
- Phrase Match: Ads appear for searches that include the meaning of your keyword
- Exact Match: Ads appear for searches that match the exact keyword or phrase you chose
What is your strategy for negative keywords?
Our negative keyword strategy is tailored to your campaign's goals. We analyze search terms regularly and identify irrelevant or low-intent keywords that may trigger your ads. By adding these as negative keywords, we prevent unnecessary ad spend and ensure your budget is focused on boosting overall campaign performance.