Hit play on profitability with YouTube marketing
Your audience is watching—let’s make sure it’s your content.
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YouTube Marketing Agency
Not just anyone can turn views into value
Views are nice, but sales are better. With The Influence Agency, you get both. Our YouTube marketing agency specializes in turning your channel into real business assets.
Our in-house social media strategists and content creators know exactly what makes people click, share, and buy. We’re masters of influencer marketing, customer engagement, audience targeting, and e-commerce, and we know how to make those insights work for your bottom line. Let’s make your brand (and content) unskippable.
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What we do best
Benefits of TikTok for business
Whoever your audience is, we guarantee they’re on YouTube. As the world’s second-largest search engine, YouTube commands an incredible 2.49 billion monthly active users—half of all social media users worldwide. With 100 million paid subscribers and unmatched reach, you simply can't afford to sit this one out.
Drive purchasing decisions with video
Convert more customers with product demos, unboxing videos, and behind-the-scenes content that spark buying decisions.
Engage a global audience
Connect with viewers worldwide—no passport required—with YouTube's built-in translation tools.
Build trust with authentic storytelling
Share your brand story and win customer loyalty through engaging content that creates genuine emotional connections.
Boost your search rankings
With the right SEO strategy, you can double your visibility by ranking on both YouTube and Google.
Experts in 360° digital elevation
Our YouTube marketing services
Social media marketing is our bread and butter, and YouTube is where we shine. Our YouTube marketing agency takes care of everything, from hitting “record” to hitting your revenue goals—all through white hat, data-driven strategies.
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YouTube channel management
Social media management is an all-encompassing term, and our YouTube agency proves it. We handle everything from comment sections to content calendars. Someone has to respond to those “first” comments, right? Leave the YouTube grind to us.
Video content creation
The best YouTube marketing starts with the perfect video, and our YouTube marketing company has got you covered there. Our in-house videographers do everything from high-end commercial production to mobile-first content, equipped with cinema-grade gear and post-production expertise to deliver content that converts.
Influencer collaborations and partnerships
We’re not just a YouTube management agency, we’re THE Influence Agency. With a network of over 10 million influencers, we’re your brand's greatest collab wingman. We’ll even design campaigns that bridge your fan bases because two audiences are better than one (duh).
YouTube SEO optimization
Search engine optimization (SEO) is a digital marketing strategy that helps you get discovered on YouTube and Google. It’s key to getting more views, subscribers, and traffic—and our video optimization wizards know exactly how to get your ball rolling.
YouTube strategy consulting
Need a YouTube expert on speed dial? That’s us. Our in-house team analyzes trends, creates content roadmaps, and gives your team the tools to make videos that resonate. Together, we’ll craft a winning strategy that puts your brand on the YouTube map.
Analytics and performance monitoring
At our YouTube video marketing agency, we let analytics do the talking. We identify, measure, and track the key metrics that matter most to your bottom line. We then decipher those insights to reveal what's working and where you can level up.
How we make your brand unskippable
YouTube marketing is a science, and we’ve perfected our formula through years of experience and research. Here’s our four-step process.
We’re the agency for people who hate agencies
Learn how we executed an award-winning influencer marketing campaign for Jamieson Vitamins
Read the case study
Testimonials
What our clients love about us
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!
Natasha Eng
Director, Social Media and Marketing
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Senior Director Digital
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!
Andrew Verescak
Senior V.P. of Business Development
The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.
LaToya Ingleton
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
Turn subscribers into superfans with us
Hit subscribe on your brand’s growth and turn your audience into loyal fans and advocates. Let our YouTube marketing agency show you how.
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Have questions?
We have answers
What is a YouTube marketing agency?
A YouTube marketing agency (like us) helps creators and brands plan, create, manage, and optimize YouTube content to grow their audience, increase brand awareness, and turn viewers into customers through strategic video marketing.
What’s the difference between organic and paid YouTube marketing?
Organic YouTube marketing uses unpaid strategies (e.g., high-quality content, video SEO, audience engagement, etc.) to grow your channel organically. Paid YouTube marketing, on the other hand, uses paid ads that accelerate visibility and reach audiences quickly.
They both work well, but the best choice for your brand depends on your specific goals. Reach out to us to learn which strategies make sense for your objectives.
What analytics does YouTube have?
YouTube’s analytics are divided into seven categories: overview, content, reach, engagement, audience, revenue, and trends.
The Overview tab shows how your videos and channels are performing, with reports like:
- Your top content in a specific period
- Performance of your recently published videos
- Subscriber count
Content displays the following data:
- New viewers
- Returning viewers
- Subscribers
- Views
- Your published content
- Viewers across formats,
- Impressions and how they led to watch time
- How viewers find your content
- Your top remixed content
Reach displays how far a specific video reaches, including:
- How viewers find it
- External sites or apps that led viewers to your content
- Content suggesting the video to your viewers
- Total impressions
- Bell notifications sent to subscribers
- YouTube search terms that led to your content
Engagement reveals how viewers interact with your video with metrics like:
- Audience retention
- Likes and dislikes
- End screen element click rate (how often viewers clicked each end of the screen)
- Top remixed content
Audience provides deep insights into your viewer demographics. It shows:
- When your viewers are on YouTube (in the past 28 days)
- The percentage of subscribers that get bell notifications
- Watch time coming from both subscribers and non-subscribers
- Audience age and gender
- Channels and videos your audience watched outside of yours (in the past seven days)
- Formats your audience watched (in the past 28 days),
- Top geographic locations
- Top subtitle/CC languages
Revenue tracks your channel's financial performance if you’re in the YouTube Partner Program. Here you can track:
- Revenue from each source (e.g., YouTube ads, memberships, shopping affiliates, connected stores, etc.),
- Revenue from videos
- Estimated and finalized earnings from AdSense
The Trends tab analyzes what your audience and viewers are searching for, so you can plan your next content ideas. You’ll find data like:
- Top searches
- Breakout videos (from creators similar to your channel)
- Videos related to topics your audience watched in the past 28 days
- Content gaps for Shorts
Do you create YouTube videos, or do I need to provide content?
Yes, we create YouTube videos! Our YouTube marketing agency can plan, shoot, and edit videos aligned with your vision and brand.
How much does YouTube marketing cost?
Your YouTube marketing costs can vary depending on the services you choose, your business objectives, and the agency you’re hiring. Request a quote and we’ll walk you through the best options for your goals and budget.
How does YouTube compare to other social media platforms?
YouTube functions both as a content platform and a search engine, and has a huge advantage in long-form content. However, each social media platform has different strengths catering to specific user interests. People often hop between different apps depending on what they're in the mood for, what they want to learn, or just to kill time.
Our advice is to spread your content across several platforms to reach different audience segments.