Paid media agency
Ads that deliver more than you paid for
Investing in our paid media services pays dividends. Grow your business with targeted ads that drive conversions.
Not just anyone can do paid media management
Attention isn’t earned—it’s bought through video ads, pay-per-click (PPC) ads, social media placements, and more. Your ad spend is valuable; we’re the paid media agency that turns it into leads and conversions. We take a tailored approach to ensure we get you the absolute most out of every ad campaign!
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Drive conversions with the right paid media marketing agency
Keeping audiences hooked on your brand involves consistently treating them to fresh and engaging content, but that’s easier said than done.
Having a social media marketing agency like us in your corner is the key to staying consistently active across all your platforms. Together, we’ll help you get ahead of trends so you stay top of mind with who matters most: your audience.
Targeted reach
Our paid media services allow you to target specific demographics, interests, and behaviors to maximize your campaign’s relevance.
Increased visibility
Paid media marketing is one of the most tried-and-true ways of getting more eyeballs on your brand—and to start seeing dollar signs.
Immediate results
This isn’t a slow-drip process; paid media drives immediate traffic to your website or social media profiles for quick results.
Enhanced control
The options are endless with paid media management, as you can pursue whatever avenues most align with your business goals and needs.
Measurable ROI
There’s no guesstimating with paid media services; there’s a linear and proven connection between investment and return.
Competitive advantage
Working with a premier paid media agency positions you ahead of your competition who are still twiddling their thumbs strategizing.
Ads on the Google display network reach 90% of all internet users. That’s about 4.8 billion potential customers.
Increase my conversions
Our paid media marketing process
We talk a big paid media game because we believe in our process and the results it produces. Beginning with research and ending with reporting, the five steps that guide our paid media services have been sharpened through extensive experience.
We don’t distract, we engage.
Paid media services
We’re the agency for people who hate agencies
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It pays to choose our paid media services
Your business deserves a better paid media agency—choose The Influence Agency for a paid advertising approach that takes your ad spend further.
Contact us today to build successful paid media campaigns that cash out!
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Have questions?
We have answers
What is paid media?
Paid media refers to any form of advertising or promotional content for which a company pays a fee to a platform or publisher for placement. This can include search engine advertising, social media ads, display advertising, sponsored content, and more.
How does paid media work?
Paid media works by having advertisers bid for ad placements based on factors like audience targeting criteria, ad format, and budget. When users interact with these paid advertisements by clicking, viewing, or engaging with them, the advertiser incurs a cost, typically based on a pay-per-click (PPC) or pay-per-impression (PPM) model. Paid media campaigns are typically managed through advertising platforms, which provide tools for ad creation, targeting, monitoring, and search engine optimization, allowing businesses to reach their target audience and achieve their marketing goals effectively.
Are paid ads worth it?
Paid media is absolutely worth it! It helps businesses reach their target audience more effectively, increase brand visibility, drive website traffic, and generate leads or sales through strategic placement and targeting.
What platforms can I advertise on?
When you work with a paid media agency like us, you can advertise on every paid media channel, from search engines like Google to social media channels such as Instagram. There’s no corner of the digital advertising world you can’t reach!
What are the advantages of paid media?
The advantages of paid media marketing are in how it offers precise audience targeting—of specific demographics, interests, and behaviours—while also providing immediate visibility by driving instant traffic to websites or social media profiles.
Another advantage of paid media is that it facilitates detailed tracking and analytics, providing valuable insights into campaign performance and audience behaviour for optimization. Additionally, paid media builds brand credibility and industry authority.
What is the difference between paid and earned media?
The difference between paid and earned media is how they are obtained and distributed:
- Paid media is promotional content that a company pays to have placed
- Earned media is publicity gained without payment through organic means, such as word-of-mouth, social media shares, press coverage, or customer reviews
While paid media involves direct financial investment to reach audiences, earned media relies on the merits of the brand, product, or service to generate attention and engagement, often resulting from positive customer experiences or compelling content.
Owned media, meanwhile, refers to your blog, website, or social media profiles.