Resources

The Influence Agency

Check out our curated list of playbooks, webinars, and templates created by our team of digital marketing experts to help brands thrive.

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Webinar

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Webinar

The 4 Pillars of CRO

Featuring

Stop wasting your ad budget on a website that doesn't convert. Learn how to generate more leads with conversion rate optimization (CRO) in our latest webinar!

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Webinar

Hands typing on a computer with the words 2025 on the screen
Guide

The Yearbook 2025: Digital Marketing Strategies

Featuring

The Influence Agency presents, The Yearbook: a free digital playbook of the most influential events, platforms, and movements in 2024 and what's to come in 2025.

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Guide

Toronto’s Tech Scene, Post-Pandemic - The Influence Agency
Podcast

Toronto’s Tech Scene, Post-Pandemic

Featuring

John Tory

In the final episode of The Influence Podcast, Collision Edition, Tom and Keith are excited to welcome Toronto Mayor, John Tory. With Collision Conference right around the corner, Tom and Keith sit down with the Mayor of North America’s 4th largest city and discuss why Toronto was the perfect candidate for Collision Conference. They also discuss Mayor Tory’s vision for a post-pandemic Toronto- now the 3rd largest tech hub in North America and how conference’s like Collision play a key role in supporting this thriving tech scene.

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Podcast

The Digital Aspects of War - The Influence Agency
Podcast

The Digital Aspects of War

Featuring

Garry Kasparov

What is the difference between disinformation and misinformation? How is social media controlled in Russia? What happens in a cyber war? Today’s very special guest answers these and more in The Influence Podcast, Collision Edition Episode 5: The Digital Aspects of War. Tom & Keith sit down with Garry Kasparov, a former Chess Grandmaster Champion turned Political Activist and outspoken Putin critic. Tune in as Garry discusses how Putin weaponized social media with the use of misinformation and how he predicted Putin’s invasion of Ukraine in 2016.

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Podcast

Podcast

Influencer vs Content Creator Marketing

Featuring

Anna Andersen

What does Influencer Marketing look like in 2022? Once a novelty in the world of social media marketing it has evolved into a lucrative business model that has become ubiquitous across so many brands across many industries. So what’s the difference between Influencer Marketing vs Content Creator Marketing? Anna Andersen is the Director of Influencer Marketing at Conde Nast, where she and her team work to marry the right influencer with the right advertising partner and the right publishing platform to deliver amazing results. Today on the podcast, Anna, Tom and Keith discuss how an Influencer has the potential to cross-over and become a ture content creator and develop successful partnerships with global brands.

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Podcast

Web 3.0 & Marketing Technology - The Influence Agency
Podcast

Web 3.0 & Marketing Technology

Featuring

Holly Zheng

Keith once read somewhere that “if Web 1.0 was “read” and Web 2.0 was “write” then Web 3.0 is “own”, where users can collectively take ownership of their presence and assets on the internet.” If that’s still confusing to you, don’t worry, today’s guest is a mega-leader in the world of Web 3.0. Holly Zheng is the President and CEO of Blue Focus, a marketing technology company that runs on the inner workings of big data and social networks. On today’s show, Tom and Keith sit down with Holly to better understand the shift from Web 2.0 into Web 3.0 and discuss its impact on businesses across diverse sectors and how they can position themselves to thrive in a Web 3.0 environment.

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Podcast

Sustainability & Digital Transformation - The Influence Agency
Podcast

Sustainability and Digital Transformation

Featuring

Peter Koerte

What does sustainability look like for the largest industrial manufacturing company in Europe? When you’re Peter Koerte, Chief Technology Officer and Chief Strategy Officer for Siemens you recognize it’s about innovation, which is achieved when you combine invention with commercialization. Today in episode 2 of The Influence Podcast, Collision Edition, Tom and Keith sit down with Peter and discuss his unique role at Siemens, how they are prioritizing sustainability through a number of diverse initiatives and what he thinks will make Digital Transformation successful in the future.

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Podcast

Tech, Fundraising & Canada’s Start-Up Ecosystem - The Influence Agency
Podcast

Tech, Fundraising and Canada’s Start-up Ecosystem

Featuring

Michele Romanow

Welcome back, Michele Romanow! The Co-Founder and CEO of Clearco, is back on The Influence Podcast before she takes the main stage at Collision on June 22nd talking about “Why Canada is ready to take on the Tech world” Today, Tom, Keith and Michele discuss how her company, Clearco, has become the world’s largest e-commerce investor and its recent launch of a European scout program. The three also discuss her approach to fundraising as well as the steady growth we’re seeing in Canada’s start-up ecosystem.

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Podcast

Evolution Of A Media Personality - The Influence Agency
Podcast

Evolution Of A Media Personality

Featuring

Rick Campanelli

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Podcast

Explaining The Metaverse - The Influence Agency
Podcast

Explaining The Metaverse

Featuring

Sean Evans

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Podcast

The State Of News, Media - The Influence Agency
Podcast

The State Of News, Media & Mis-Information

Featuring

Kelly Linehan

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Podcast

The Rise Of Social Media Activism - The Influence Agency
Podcast

The Rise Of Social Media Activism

Featuring

Raia Carey

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Podcast

Trending Storylines From Season #1 - The Influence Agency
Podcast

Trending Storylines From Season #1

Featuring

Tom & Eli

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Podcast

The Role Of Diversity - The Influence Agency
Podcast

The Role Of Diversity & Inclusion In Marketing

Featuring

Salma Dhanani

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Podcast

How Much Do Influencers Actually Make? - The Influence Agency
Podcast

How Much Do Influencers Actually Make?

Featuring

Shine

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Podcast

The Future Of Events - The Influence Agency
Podcast

The Future Of Events

Featuring

Keith Wallace

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Podcast

The Anatomy Of A Great Brand Partnership - The Influence Agency
Podcast

The Anatomy Of A Great Brand Partnership

Featuring

Brittlestar

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Podcast

Technology & The Future Of Content - The Influence Agency
Podcast

Technology And The Future Of Content

Featuring

Amber Mac

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Podcast

Cannabis Marketing 101 - The Influence Agency
Webinar

How to Successfully Navigate Canada’s Cannabis Marketing

Featuring

Learn from industry experts how to successfully navigate Canada’s cannabis marketing laws and take your brand to all new heights.

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Webinar

Custom Branded Content - The Influence Agency
Webinar

Custom Branded Content to Build Your Brand’s Reputation

Featuring

Learn from industry experts how to plan, execute, and best deploy custom branded content in order to build your brand’s reputation and engage a wider audience.

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Webinar

Cannabis Marketing Playbook - The Influence Agency
Guide

Cannabis Marketing Playbook: Paid and Organic Strategies That Work

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Want to learn how to use digital marketing to promote your cannabis brand? Our free playbook is full of expert insights and practical advice that will help you drive growth and stay ahead of the competition.

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Guide

The Ultimate TikTok Marketing - The Influence Agency
Guide

The Ultimate TikTok Marketing Playbook 'For You'

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Want to learn how your brand can dominate TikTok? Our free playbook is filled with tips and strategies directly from our team of TikTok experts.

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Guide

The Marketer's Playbook - The Influence Agency
Guide

The Marketer's Playbook to Winning Black Friday & Cyber Monday

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This holiday marketing playbook is your all-encompassing guide to crushing your e-commerce competition this holiday season.

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Guide