Local SEO agency

Be the big fish in your local pond

Improving visibility for local businesses is what we do best—experience the power of local SEO when you partner with us!  

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Not just anyone can make your business stand out

Ever searched “___ near me” on your phone and wondered how the top-ranking results climbed the list? That’s local SEO in action.

This is extremely powerful for physical businesses just starting out, and one of our specialties. Whether you have 1 or 137 locations, we’ll get your phone ringing.

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What we do best

Who we do it for

Get found where it matters most

Local SEO focuses on search results that have a ‘Maps’ or ‘Local’ listing that appear below the paid ads, followed by organic results below. 

These Map listings are served via Google My Business. If you have physical business locations, then ranking your listing in Google Maps will likely be critical to your overall SEO strategy as there are only three spots available.

Local SEO drives people to your business, whether that’s in the form of more people walking into your store or greatly improved website traffic. 

The importance of your bottom line can’t be overstated: businesses nobody knows about don’t make any money. Neither do businesses that are ranking below seven other competitors when a potential customer is evaluating their options. We have the skills and expertise to get your business performing better in search engines.

You need search engine optimization to get to the top—our tried-and-test local SEO strategy ensures that’s exactly where you’ll be! 

Improve local search presence

“We’re at the top of the list!” You’ll be saying this when you realize your business is in the top three on Google Maps. 

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Attract relevant local customers

“That one looks good.” This is what your soon-to-be customers will be saying before choosing your business over your competitors. 

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Increase in-store foot traffic

“Wow, we were busy today!” Get used to saying this—our local SEO services will have people wearing out your welcome mat. 

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76% of people searching for something nearby visit a local business within a day.

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Experts in 360° Digital Elevation

Our Local SEO services

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Google Business Profile optimization

We’ll claim, verify, and optimize your Google My Business listing. This means ensuring all your information is accurate—such as your address, phone number, website, and working hours—while ensuring NAP consistency across all platforms. 

Local citations & directory listings

We’ll drive more traffic to your business by boosting your local credibility. Expect to find mentions of your brand on websites that aren’t yours, as well as see your business name appearing in directories your customers frequent. 

Local on-page SEO

We’ll optimize your on-page SEO to ensure local relevance. This involves doing targeted keyword research and making the appropriate edits. Your would-be customers will feel as if your site is tailored to them—because it is, wink. 

Local content marketing

We’ll build your brand through content that speaks to local interests. This may include blog posts about community-relevant topics, location-based guides, and case studies highlighting your brand in action. The possibilities are endless!

Online review & reputation management

We’ll ensure your brand gets the positive attention it deserves by encouraging our team and connections to engage with it online. We’re happy to leave positive reviews that help others see how awesome your products and services are, too. 

A holistic approach to SEO

Let’s get optimized

On-page SEO

We’re SEO marketing detectives—we’ll go over everything from headings to links in your footer with a magnifying glass to find issues. 

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Off-page SEO

We mine your competitors for link gaps, develop content, and build lists of highly targeted domains for outreach.

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Technical SEO

Improving site flow, speed, and structure—our wizards do all this and more so your website performs better than ever. 

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Ecommerce SEO

We’ll improve the performance of your e-commerce store by ensuring your product descriptions feature relevant keywords. 

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SEO for PR

Our SEO team will boost your PR efforts by building up networks of valuable backlinks, establishing you as an industry leader. 

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SEO content

None of our content goes out without being optimized—that means careful keyword research supported by calculated on-text edits. 

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Our Clients

Testimonials

What our clients love about us

At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.

The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.

Fraser MacKenzie

Senior Director Digital

Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!

@melhwang

The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.

LaToya Ingleton

Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"

Glenn van Gulik

Secretary for PR and Territorial Marketing

Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!

Natasha Eng

Director, Social Media and Marketing

It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!

Andrew Verescak

Senior V.P. of Business Development

We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!

Guneet Benipal

Manager, Social Media Content

Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.

 

We appreciate all the hard work that went into making our new line's launch party successful.

Colleen Roberts

Manager, Media, Global Marketing

The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!

Nicki Lamont

Global Digital Lead

If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.

Vito Mastrorillo:

President

Find the perfect plan for you

PHASEFEATURESTIER 1
$3500/mo
TIER 2
$5500/mo
TIER 3
$7500/mo
Set UpTechnical website audit & action items to be implemented
Pages optimized during set upUp to 35 pagesUp to 55 pagesUp to 75 pages
Keyword research & optimization
Keyword mapping to target pages
Keyword rank tracking (mobile & desktop)100 keywords150 keywords200 keywords
Custom title tags & meta descriptions for improved click-through rate
Schema implementation for enhanced search results
Robots.txt optimization
XML sitemap creation & submission
Duplicate content analysis
Google Analytics 4 set up with event tracking
Google Search Console set up
Google Business Profile set up or optimizationUp to 5 locationsUp to 10 locationsUp to 15 locations
Comprehensive SEO audit + set up completion report4-6 weeks from start4-6 weeks from start4-6 weeks from start
Call Tracking set up for form submissions and phone calls
RecurringQuarterly guest blog outreach and publication for backlinks1 guest blog3 guest blogs6 guest blogs
Quarterly Surfer SEO-powered content audits1 page3 pages6 pages
Quarterly internal link mapping and optimization
Quarterly title tag and meta description CTR testing5 pages10 pages15 pages
Quarterly SEO health check (image optimization, core web vitals, crawl errors)
Quarterly Google Analytics traffic analysis
Quarterly SERP analysis for search snippets, map pack, and knowledge panel updates/opps
Quarterly business info citation creation and correction on third party listingsUp to 3 locationsUp to 5 locationsUp to 10 locations
ReportingDedicated Client Success Manager
Dedicated SEO Lead
Lead Legend marketing platform to track all calls, forms, and traffic
Keyword rank tracking dashboard access (if requested)
Quarterly keyword ranking reporting
Quarterly traffic and lead reporting
Quarterly competitor conquest reports
Quarterly conversion rate optimization suggestions
Recurring Investment - Min 6 month commitment$3,500$5,500$7,500

Contact us 👋

Dominating local search is easy when you work with us

Local SEO is the secret to being big in this small world we live in. 

Get to the top of Google search rankings when you enlist the Influence Agency—no other local SEO company does it like us. Our work speaks for itself! 

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Have questions?
We have answers

What is local SEO?

Local SEO is using strategies to improve search engine visibility for local businesses, primarily those with brick-and-mortar locations. Local search engine marketing is all about boosting organic traffic by attracting customers in nearby areas and businesses 

How does local SEO work?

When used properly, local SEO strategies work by building up the local credibility of a business and getting it to the top of the Google Maps ranking. These map listings are served by your Google business profile, so it all starts there! 

How long does local SEO take to work?

As with all types of SEO, local SEO can take months to produce tangible results. Patience is a virtue—the results you experience in 9-12 months will change your business forever. Good things come to those who wait (and work with The Influence Agency). 

How is local SEO different from regular SEO?

Many of the practices used in “regular” SEO also apply to local search engine optimization, too. The main thing that is different is the point of focus when it comes to local SEO: driving organic traffic to your business by means of those who are nearby. 

What are the key benefits of Google My Business?

Influencer marketing can absolutely be used for B2B brands. Partnering with an influencer on your next campaign can add some personality to your brand, or add legitimacy if you are being endorsed by someone who embodies your values.

What are local SEO citations?

These are when your business name appears on other websites or directories. This boosts credibility while also local link building. The best local SEO companies know this and make it a point of focus—spoiler: we make it a point of focus.