360° paid media services
We don’t distract, we engage
At The Influence Agency, we offer complementary paid media services so you can reach your audience wherever they’re scrolling and remain top-of-mind.
Programmatic advertising agency
Elevate your ad strategy with an expert programmatic advertising agency
Leverage the power of programmatic services with The Influence Agency. Start using scalable, highly targeted ad copy that converts.
Work with us
Build high-performing programmatic campaigns
To succeed with programmatic advertising services, ads must be specially curated for an audience. At The Influence Agency, we excel in crafting performance-driven marketing campaigns that elevate some of the world's most dynamic brands. With a deep understanding of our clients and target audiences, we develop programmatic ads that resonate with the viewers and convert them to new clients.
Work with us
Who we do it for
The advantages of programmatic ads
Programmatic advertising services automate ad operations through algorithms and programs, saving advertisers and publishers time, effort, and costs. When a person lands on a website, it offers a programmatic advertising space to the supply-side platform (SSP). The SSP shares key information (browsing habits, location, demographics) with the demand-side platform (DSP).
With predetermined parameters in place, the SSP determines what kind of ads would be most valuable, and the advertisers place automated bids on the digital advertising space. The SSP then selects the ad with the highest bid to display. All these happen in less than a second. Unlike traditional advertising methods that are slow and less measurable, programmatic media buying offers a fast, efficient, and data-driven way to reach the right audience and maximize ROI.
Data-driven targeting
Leverage advanced technology to ensure your audience sees only the most relevant ads, using data collected on a website.
Real-time optimization
This process occurs each time a person visits a website, so the process constantly uses updated information based on user habits.
Increased efficiency
Businesses don’t have to manually assign ads to select audiences. Programmatic advertising services make those decisions on your behalf based on accurate data.
Better ROI
With specially targeted ads, your ads only show when they’re most likely to convert, boosting ROI at a fraction of the total ad spend cost and effort.
Transparency and control
Control where your ads are placed with programmatic advertising, ensuring they only appear in the right digital ad space.
75% of consumers use multiple channels before making a purchase. Get in front of them with programmatic ads.
Get Started
Our programmatic advertising services
What's included
We can help you reach the right audiences with content that converts. No matter which programmatic advertising platforms, leverage professionally crafted ad content that resonates with the viewer and shows SSPs that it’s the best.
Work with us
Connected TV (CTV)
We’ll connect you with your target market when it’s most likely to make an impact. Get in front of your audience often so they think of you when they’re ready to buy.
Gaming platforms
Be at the center of the action, where your gaming audience is with relevant ads they’ll remember. Programmatic advertising services target them with ads that align with their needs.
Native advertising
We’ll blend native advertising seamlessly with the content your audience consumes, so they won’t stick out like a sore thumb.
Digital out-of-home
Display physical ads where your target audience is likely to be, from superstores to outdoor festivals. Create a space in their minds.
How our programmatic advertising process works
As digital advertising and marketing experts, we’ll meet your brand’s needs through reliable technical expertise and efficient ad campaign management. With the same gusto and attention to detail, we offer performance-based programmatic advertising services.
We’re the agency for people who hate agencies
Dominate Black Friday and Cyber Monday with Our Holiday Marketing Playbook
FREE RESOURCE
The ultimate ecommerce marketing playbook with actionable strategies and tips from industry experts!
Download for FREE
%20(1).avif)
Testimonials
What our clients love about us
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Senior Director Digital
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
.png)
Guneet Benipal
Manager, Social Media Content
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!
Natasha Eng
Director, Social Media and Marketing
It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!
Andrew Verescak
Senior V.P. of Business Development
The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.
LaToya Ingleton
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
Contact us 👋
Stop wasting your ad dollars. Work with an expert programmatic agency.
With a programmatic advertising agency, you can save on expenses by paying only for the ads displayed in front of your audience. We fine-tune ads and target them to the right audience. Work with us to elevate ad efficiency and performance.
Let's connect
Oops! Something went wrong while submitting the form.
Have questions?
We have answers
What is programmatic advertising?
Programmatic display marketing is an automated process of buying and selling digital advertising space. It uses technology and algorithms to purchase ad impressions in real-time, allowing marketers to target specific audiences more effectively. This approach leverages data to optimize ad placements, ensuring that ads are shown to the right people at the right time, often across a variety of websites and platforms.
How does programmatic advertising differ from traditional ad buying?
Programmatic is all about volume ad buying and real-time bidding, allowing you to dynamically target specific audiences with an efficiency that old-school methods can't match. Imagine having a smart assistant who knows just where and when to place your ads for maximum impact! On the flip side, traditional paid media relies on human negotiation and predefined schedules, often leading to less precise audience targeting but providing a dependable reach across established platforms. Think of it as your go-to method for predictable, big-batch exposure. By embracing the unique strengths of programmatic alongside traditional strategies, marketers can craft a campaign that's both targeted and widespread, making the most of every marketing dollar!
What platforms can you use for programmatic ads?
Many platforms offer programmatic advertising services. Some of the most popular options are Google Ad Manager, The Trade Desk, and StackAdapt. Each platform offers powerful reporting and analytics tools that inform our ad optimization strategies.
How do you measure the success of programmatic campaigns?
To keep our programmatic campaigns on the path to success, we rely on a few trusty key performance indicators (KPIs) to guide the way. First up is click-through rate (CTR), which gives us a glimpse into how many people are intrigued enough by our ads to take that crucial next step. Then there's conversion rate, our heroic measure of how many curious clickers become bona fide customers or leads. Don't forget return on ad spend (ROAS), our sharp-eyed tracker of how many pennies (or dollars!) we're pulling back into the coffers for every unit spent. Impressions and reach play their parts too, by showing us the breadth of our campaign's exposure.