Retail marketing that fills carts, not just feeds.
The real magic in retail happens in the space between a casual scroll and a completed checkout. The Influence Agency design the smart retail marketing strategies that meet buyers right when they’re making a choice, ensuring your brand is the obvious pick and keeping them coming back for more.
Work with us
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We work with e-commerce brands, brick-and-mortar retailers, and omnichannel businesses across North America. Your goals are where we start: more new customers, stronger retention with the ones you have, or both.
Paid media and SEO work together to capture shoppers at every purchase stage
Influencer marketing and UGC that builds trust while feeding your paid creative pipeline
Email and SMS that recover abandoned carts, drive repeat purchase, and lower your cost-to-retain
Social media and content strategy that turns followers into buyers, not just an audience
Web design and CRO built to convert the traffic your campaigns are paying for
Retail is one of the fastest-changing and highly competitive markets to crack. Consumer expectations have shifted permanently, the path to purchase now spans five or more touchpoints, and most retail brands are still running campaigns built for how people shopped five years ago.
Work with us
Shoppers move fluidly between search, social, and physical stores before making a purchase. When your digital marketing isn't built to support that journey, you lose the sale at every gap. This revenue loss often happens when there is no cohesive strategy connecting online discovery to in-store or DTC conversion, paid ads and organic efforts create inconsistent experiences, and essential local touchpoints like location pages, Google Business profiles, and local SEO are treated as afterthoughts.
The highest-performing retail ads on Meta, TikTok, YouTube, and Instagram aren't polished brand videos. They're creator-led and UGC content that feels native to the platform. When your paid creative looks like an ad, algorithms penalize it, relevance scores drop, and your cost-per-acquisition climbs. The answer is creator-led UGC that feels completely native to the feed. Because authentic influencer content consistently outperforms traditional brand assets across every major channel, algorithms reward it with lower CPMs and stronger conversion rates.
Retail consumers search with high purchase intent, and if your product pages, category pages, and local listings aren't optimized to intercept that demand, a competitor is taking the sale. We fix your thin product content, weak technical SEO that suppresses your online rankings, and improve map-pack visibility that captures your walk-in traffic.
Acquiring a new retail customer costs five to seven times more than keeping an existing one. Most retail brands over-invest in acquisition and neglect the email, SMS, and loyalty strategies that turn one-time buyers into lifetime customers. Without automated email and SMS flows, strong post-purchase sequences, and integrated loyalty programs, you miss the highest-intent windows for repeat sales. We fix your retention strategy to turn expensive one-time buyers into profitable lifetime customers.
Retail marketing is about more than running promotional campaigns; it’s about building a system that captures demand, converts browsers, and keeps customers coming back. We know how fierce the competition can be, which is why our full-service retail digital marketing agency ties every service to a business outcome you can measure.
From digital storefronts to physical aisles, we partner with ambitious retailers to spark demand. Here is how we unlock your growth across every sales channel.
Online-first brands live and die by their acquisition cost and lifetime value. We build paid, organic, and retention digital marketing strategies that bring those numbers into balance, scaling revenue without scaling ad spend proportionally.
Physical retail isn't dying, under-marketed retail is. We connect your storefront to the digital channels that actually drive foot traffic. From local search optimization and geo-targeted marketing campaigns, we turn online impressions into measurable, in-person sales performance.
Breaking into a crowded retail industry requires more than a good product. We help emerging brands build the digital credibility, social proof, and search visibility that get them taken seriously by consumers and wholesale buyers alike.
Who we do it for
Creative ideas are a great start, but sustainable, real revenue growth is built on data. True retail marketing means mapping out consumer psychology, optimizing digital channels, and protecting your acquisition costs. No matter where you are in your business journey, you deserve a team that values your bottom line as much as your creative vision.
What our clients love about us
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
I’ve had the pleasure of working with The Influence Agency for over five years, and they continue to impress me with their professionalism, creativity, and genuine care for the people they work with. As they’ve grown, they’ve managed to maintain the same kind and collaborative spirit that made them stand out from the start. The team goes above and beyond to advocate for their clients, while still prioritizing building authentic partnerships and strengthening relationships across the creator space. Working with them always feels effortless and inspiring, a true reflection of their dedication and passion for what they do.
Kristen MacLellan
Founder of Yesterday Inc.
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Vice President, Marketing & Digital
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
We have been working with TIA for about a year and they have transformed our business. We have worked with a few different marketing agencies and TIA is different! Most firms are great at one thing (ad buying, social media management, influencers, etc.) and we used to do these things a la cart with different agencies. TIA is 5 elite marketing companies in one: Ad buying, Social Media, Content Creation, and influencers, branding/website AND EVERYTHING ELSE. They care about our business as much as we do and at the end of the day that is probably why their work is so excellent.
Burke MacArthur
Managing Partner
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. TIA had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
Simply waiting for foot traffic won’t get results. Our award-winning retail marketing agency takes a bold approach, building a system that captures attention, accelerates checkouts, and creates the kind of customer retention that compounds over time.
Connect with us today to discuss next steps!
Retail marketing, or shopper marketing, is all about showcasing your brand's unique offerings to engage customers and boost sales. And a retail digital marketing agency bridges the gap between great products and eager buyers. Instead of generic digital marketing strategies, an agency that specializes in the retail industry designs highly targeted marketing campaigns tailored to the unique behaviors of modern consumers.
From high-converting paid ad campaigns to e-commerce web development, The Influence Agency delivers retail marketing solutions that capture attention, engage customers, and unlock sustainable growth.
Absolutely. Modern retail is omnichannel. The Influence Agency is a 360º retail marketing agency, meaning we build integrated solutions across digital and retail media networks, in-store, and beyond. We track data across both environments to give you a clear, unified view of your business growth.
Paid media typically drives traffic and sales within the first two to four weeks. SEO and content marketing take longer to build momentum, usually showing meaningful traction at three to six months, with returns compounding over the following year as rankings and retention channels mature. As a retail marketing agency, we report on both short-term performance and long-term growth so you always know what's working.
For most retail brands, yes. Influencer marketing and user-generated content (UGC) consistently outperform traditional brand-produced ads on platforms like Meta, TikTok, and Instagram, where retail audiences make fast purchase decisions based on social proof. Beyond brand awareness, influencer-sourced content also feeds directly into paid advertising creative, making it one of the highest-leverage retail marketing services for both organic reach and paid performance.
