Retail Marketing Agency

Retail Marketing Services Great Brands Can Trust

Join forces with The Influence Agency—a retail marketing agency that creates sale-sational campaigns to skyrocket your business to first place!

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Canada's Top Growing Companies 2022 - The Influence Agency 2023 Globe and Mail Report on Business. Canada's Top Growing Companies2023 AdCann Award WinnerNotable Award WinnerInfluence This Award Winner - The Influence Agency Toronto Star Reader's Choice WinnerInfluence This Award Winner - The Influence Agency The Career Directory 2023 - The Influence Agency The Career Directory's Canada's Best Employers for Recent Graduates WinnerNew World Report 2022 Awards - The Influence Agency Cssw Star LogoAwwwards Honors - The Influence AgencySummit Creative Award 2022 Winner - The Influence Agency Summit Creative Award 2023 Winner
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Retail Marketing Strategies - The Influence Agency

“I don’t want my business to grow…” said no one ever

With global retail sales set to soar to $32.8 trillion USD by 2026, it’s understandable to want a slice of this massive pie. But to claim your share, you’ve got to be more than just competitive; you’ve got to be creative.

Today, every brand is vying for the spotlight; it’s all about grabbing the attention, holding it tight, and never letting go. At The Influence Agency, we’ve mastered it all. With our retail marketing strategies, turn your brand into a show-stopping sensation. Let’s make your business the talk of town!

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Retail brands we help grow

With the TIA team, you get to set focus on product development and setting trends in retail, while we work behind the scenes to propel your sales with a supercharged growth engine.

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E-commerce retailers

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A seamless shopping experience and increased sales are just some of the benefits you get when you pick our brains. With our strategies, keep customers coming back to your space for more.

Brick-and-mortar retailers

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Advertising in retail isn’t just about selling; it’s about creating experiences. With our marketing strategy, watch customers flock to your physical stores and leave grinning from ear to ear.

Subscription-based retailers

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We’re your partner in building lasting relationships and transactions. With our help, create irresistible offers anyone and their mothers can’t refuse.

Experts in 360° digital elevation

Our retail marketing services

Retail marketing is more than media planning.

We know how fierce the competition in the retail industry can be. Nearly 30,000 products are launched each year, so how can you ensure you don’t fall into the 95% that fail?

At The Influence Agency, we’ve cracked the code to keep your brand a success. Our key performance indicators guarantee strategic growth and measurable outcomes.

Social Media Marketing

Social media is lively and thriving.

Get ready to lead the trend on social media platforms that suit your brand. Stay ahead of the game with tailored solutions that seize social media opportunities as they unfold.

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Website Design & Development

Websites with bad design turn away visitors.

Your website is your retail business’ virtual storefront. Whether its eCommerce or a website to promote your brand. With a seamless browsing experience, you’d be walking visitors straight to checkout. Have a website that’s easy to navigate and easy on the eyes — we’ll make it possible.

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Search Engine Optimization

SEO and steady wins the race!

Improve your search engine rankings and drive organic traffic to your website with our SEO strategies. Whether on-page or off-page, create optimized content that ranks you up top for visibility and builds your domain authority with long term sustainable growth.

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Content Marketing

Valuable content speaks volumes.

Create long-form content that builds trust and authority by handling frequently asked questions and trending topics in search that will drive mass user traffic, build consumer loyalty, and sales will follow.

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Videography & Photography

Snaps and clips that tell a thousand stories.

Communicate with your customers without saying a word. Our in-house team can take photos and record videos of your unique brand activations and other retail marketing efforts. We’ll capture your brand’s essence with stunning visuals.

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Email Marketing

Leave your unsubscribe buttons untouched and unbothered.

With our effective email marketing campaigns, drive engagement and conversions from your subscribers and loyal customer base. Nurture your leads and build lasting relationships with your customers.

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Influencer Marketing & Gifting

Every voice has a story to tell.

Use the influence of industry leaders and e-celebs to amplify your brand's reach. Connect with influencers and implement strategic gifting campaigns to boost brand awareness and engagement.

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Paid Media

Stand out on a crowded stage.

Want to maximize your ad budget and reach your target audience immediately? With our expert team, come up with paid search strategies that deliver optimal ROI and visibility.

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Our clients

Not just anyone can market retail stores

Who we do it for

Retail marketing is like a thrilling roller coaster ride — not for the faint-hearted! But with an award-winning retail marketing agency behind you, buckle up for a rewarding journey where expertise takes the lead.

You don’t have to follow every advertising trend in retail just because it's popular. At The Influence Agency, we have years of experience working with different retail brands. We have also helped businesses devise creative ways to surpass their competition and build a loyal following.

Our team of retail digital marketing agency experts are all hands on deck to ensure you don’t blindly follow the trend. We’ll tailor our retail marketing services based on your brand and your needs. Our team is constantly finding new ways to keep up-to-date with the latest and most effective marketing techniques and tools. Whether it's optimizing your website for searchability or crafting aesthetically pleasing video reels, we’re here to elevate your retail brand and leave a long-lasting impression.

How We Generated an 8x ROI With
Influencer Marketing for Lowe’s

Read the case study

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Retail Marketing Services - The Influence Agency

Testimonials

What our clients love about us

Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!

Natasha Eng

Director, Social Media and Marketing

We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!

Guneet Benipal

Manager, Social Media Content

If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.

Vito Mastrorillo:

President

Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.

 

We appreciate all the hard work that went into making our new line's launch party successful.

Colleen Roberts

Manager, Media, Global Marketing

The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!

Nicki Lamont

Global Digital Lead

The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.

LaToya Ingleton

At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.

The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.

Fraser MacKenzie

Senior Director Digital

Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!

@melhwang

Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"

Glenn van Gulik

Secretary for PR and Territorial Marketing

It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!

Andrew Verescak

Senior V.P. of Business Development

Contact us 👋

Let’s start trends!

Need retail marketing solutions? Team up with The Influence Agency.

Choose to work with us and unlock the potential for your brand’s success. Together, let’s start trends that dominate the retail market!

Connect with us today to discuss strategies!

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Have questions?
We have answers

What is retail marketing?

Retail marketing is all about showcasing your brand's unique offerings to captivate your customers and boost sales. This includes crafting irresistible promotions, enhancing your website for a seamless shopping journey, and implementing strategic paid search ads to reach your ideal customers. Retail marketing is about making your brand stand out in a crowded marketplace.

How can you improve my store's visibility and foot traffic?

As a retail marketing agency, The Influence Agency has your back with a range of tailored solutions.

From winning content strategies and social media campaigns to leveraging influencer partnerships, web development, and a mix of our services, we’ll help you boost your online presence, amplify its visibility, and drive more foot traffic to your physical store.

How can your agency help me improve my online presence and drive e-commerce sales?

With our result-driven SEO and content marketing services, we can optimize your website for search engines and craft engaging content that keeps customers coming back. Our social media experts can also help broaden your reach and drive conversions on your e-commerce platform or lead generation website.

Can your agency help me integrate my offline and online marketing efforts for a cohesive brand experience?

As a retail advertising agency, we have worked closely with our clients to align messaging, branding, and promotions across their physical stores and online platforms.

Using data-driven insights, we can fine-tune campaigns and implement cross-channel strategies to boost customer engagement and loyalty. Our team can help craft a cohesive brand identity, delivering a seamless experience across touchpoints.