Experts in 360° digital elevation
Our law firm digital marketing services
Every marketing service we run for a law firm points at the same target: qualified prospective clients who become retained cases.
Law firm marketing agency
The law firm marketing agency prospective clients find first
Clients don't hire the best lawyer; they hire the first credible, and we make sure that’s you.
Work with us
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A full-funnel approach to legal marketing
We're the digital marketing agency for North American law firms that builds the SEO, paid media, and reputation strategies that keep your intake calendar packed. You handle the caseload. We handle the pipeline.
Search engine optimization for a law firm’s website that ranks your practice areas where prospective clients are searching
Local SEO and Google Business Profile optimization that gets you found first
Reputation management that turns your firm’s success into public credibility
Content strategy, social, and email that keep your firm top-of-mind
Because great lawyers deserve to be found
Most law firms are invisible to the clients who need them most, not for a lack of legal skill, but because a competitor claimed top search placement first. That's a marketing problem, not a lawyering problem, and it’s the one we fix.
Work with us
Your firm isn't showing up where clients search
Clients build their shortlists long before making initial contact. If competitors outrank you, your Google Business Profile is thin, or your site doesn't answer the questions they’re asking, you've lost the case before the intake call even happens.
Paid spend that doesn't produce calls
Legal PPC is ruthlessly expensive. In some cases, with the most competitive search terms costing $50 to $200 a click, sloppy targeting, and gaps in conversion tracking will torch your budget before you sign a single case. Worse, if your ads aren't vetted against bar guidelines, you're one click away from a compliance issue. Stop paying for the wrong service areas, untracked calls, and copy that could get you flagged
A review gap you can't close in a consultation
Prospects don't call the best lawyer; they call the ones with the most reviews they can trust. If your online reputation doesn't match your record, you're losing cases before the phone rings. Fewer reviews than the firm across town, no system for requesting them, and a profile that undersells your talent: every one of those costs you cases.
Travel tech & booking platforms
Our team helps your platform attract travelers, improve conversions, and grow market share through data-driven marketing strategies and full-funnel optimization.
Legal advertising has rules. Most agencies haven't read them
Bar associations don't issue suggestions; they enforce strict conduct rules with real consequences. From the Law Society of Ontario to state bars, the restrictions on results claims, testimonials, and contingency fees are unforgiving. We vet every campaign against your jurisdiction's regulations before it ever goes live.
That compliance review is part of every engagement, not an add-on.
Law firms we help grow
Different practice areas need entirely different strategies. What works for a personal injury firm will actively hurt a corporate practice, and vice versa. We build legal marketing that fits your practice, your clients, and your markets.
Personal injury lawyers
Personal injury is the most competitive practice area in legal marketing. Clients search in urgent moments and call whoever shows up first and looks credible. Speed and visibility are the whole game. We build the SEO and paid advertising that gets you to the top of those searches before the firm across town does.
Family law practices
Family law clients research carefully, read every review, and choose based on trust. Here, the challenge isn't visibility, it's credibility. We build the SEO, reputation management, and content marketing efforts that earn that trust before the first consultation call.
Employment law firms
Employment law reaches two audiences that couldn’t be more different: employees with claims and employers seeking defense counsel. Each one searches differently, decides differently, and needs to hear a different message. We build separate pIS campaigns for each so they don't compete for budget or audience.
Immigration, corporate, and other practice areas
Long-cycle corporate matters need completely different marketing than urgent immigration cases. Whatever your practice mix, we build the strategy around it, based on how your clients search and decide.
Not just anyone can market a law firm
Who we do it for
Most agencies treat legal marketing like any other business. They don't know the Law Society guidelines, use CTAs that may violate professional conduct, and treat a personal injury campaign exactly the same as family law. We don't.
We deliver highly qualified marketing leads in the practice areas you want to grow. The firms dominating your market are winning the case before competitors even know the client is looking. We want that firm to be yours.
We’re the agency for people who hate agencies
Testimonials
What our clients love about us
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. TIA had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
I’ve had the pleasure of working with The Influence Agency for over five years, and they continue to impress me with their professionalism, creativity, and genuine care for the people they work with. As they’ve grown, they’ve managed to maintain the same kind and collaborative spirit that made them stand out from the start. The team goes above and beyond to advocate for their clients, while still prioritizing building authentic partnerships and strengthening relationships across the creator space. Working with them always feels effortless and inspiring, a true reflection of their dedication and passion for what they do.
Kristen MacLellan
Founder of Yesterday Inc.
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Vice President, Marketing & Digital
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
We have been working with TIA for about a year and they have transformed our business. We have worked with a few different marketing agencies and TIA is different! Most firms are great at one thing (ad buying, social media management, influencers, etc.) and we used to do these things a la cart with different agencies. TIA is 5 elite marketing companies in one: Ad buying, Social Media, Content Creation, and influencers, branding/website AND EVERYTHING ELSE. They care about our business as much as we do and at the end of the day that is probably why their work is so excellent.
Burke MacArthur
Managing Partner
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
Ready to fill your intake calendar?
You have a story worth telling. Now let’s make sure the right travelers find it. Whether you need an influencer campaign, a paid media strategy, or a full-funnel digital plan built around your season and your audience, we build it around your goals.
Connect with us today and let’s get to work.
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Have questions?
We have answers
How do you handle bar advertising compliance?
Every campaign is strictly vetted before it ever goes live. From the Law Society of Ontario and BC to state bar associations across the United States, we know what claims you can make and what language gets you flagged. We work with our clients to ensure their copy complies with bar regulations.
How do you measure success?
Every client's requirements differ depending on their practice, but we track call volume, booked consultations, AI visibility, and your cost-per-qualified-lead down to the penny. Call tracking ties every single ad dollar directly to a ringing phone.
How different is the approach for personal injury versus criminal defense?
Night and day. Personal injury is a speed and volume game as prospects are searching in a panic and dialing whoever ranks first. Family law? That’s a slow burn built on trust, deep-dive research, and reviews.