Social Media Marketing

All things pertaining to social media management, social strategy, social roundups, social media advertising, Facebook, IG, Tiktok, Twitter, Twitch, LinkedIn, YouTube, Pinterest

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YouTube Tests Native Collaborator Credits

YouTube tests a new feature enabling creators to tag collaborators directly to a video byline. Learn more about this update and what it means for marketers.

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Social Media Marketing

YouTube Analytics: Top 7 Metrics to Track

Discover key metrics to enhance your YouTube channel. Learn how to analyze audience engagement, optimize content strategy, and maximize ROI.

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Social Media Marketing

Instagram Storytelling, Simplified in 7 Steps

Learn 7 Instagram storytelling frameworks to craft short, scroll-stopping captions that connect, convert, and leave a lasting impression.

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A desktop computer displaying various icons symbolizing online marketing strategies and building an online following.

Social Media Marketing

Building an Online Following: A Student’s Guide

Students can benefit from their social media accounts for building an online following. Learn how to use your name, image, and likeness to make brand deals.

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Social Media Marketing

How Community Management Turned Glossier, Peloton & Duolingo into Cult Favorites

Discover how Glossier, Peloton, and Duolingo used community management to drive engagement, loyalty, and cult-brand status.

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Social Media Marketing

Social Media Strategies for Educational Institutions

Discover how social media marketing helps educational institutions connect with prospective students through authentic content, strategies, and engagement.

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Social Media Marketing

Snapchat Launches AI Ad Tools and Sponsored Snaps

Snapchat launches AI ad tools and Sponsored Snaps to enhance advertising on Snapchat with smart bidding and creator-led ads.

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A vibrant 3D illustration featuring the year '2025' in glowing pink text on a white, vertical panel surrounded by colorful emojis, hashtags, speech bubbles, and reaction icons, all on a clean white background.

Social Media Marketing

Social Media Platform Updates for 2025

Stay updated on the latest changes to Instagram, TikTok, and LinkedIn in 2025. Learn how to adapt your strategy to platform-specific updates, from carousels to AI disclosures.

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