Travel marketing agency

Digital marketing that takes your brand places.

We’re the travel and tourism marketing agency that helps destinations, attractions, and experience-driven brands convert global curiosity into real-world visits.

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Canada's Top Growing Companies 2022 - The Influence Agency 2023 Globe and Mail Report on Business. Canada's Top Growing Companies2023 AdCann Award WinnerNotable Award WinnerInfluence This Award Winner - The Influence Agency Toronto Star Reader's Choice WinnerInfluence This Award Winner - The Influence Agency The Career Directory 2023 - The Influence Agency The Career Directory's Canada's Best Employers for Recent Graduates WinnerThe Career Directory 2025 Canada's Best Employers for Recent GraduatesNew World Report 2022 Awards - The Influence Agency Cssw Star LogoAwwwards Honors - The Influence AgencySummit Creative Award 2022 Winner - The Influence Agency Summit Creative Award 2023 Winner
Man in white shorts and green cap entering a large indoor pool surrounded by palm trees and tropical plants.
Three women sitting on a desert road making a heart shape with their hands under a partly cloudy sky.
Two smiling women in sunglasses and bikinis taking a selfie on a sunny beach with palm trees under a clear blue sky.
Colorful candy and dessert shop interior with pink walls, ornate ceiling paintings, and customers browsing sweets and treats.
Woman in an orange swimsuit holding hands with two children walking on a sandy beach with palm trees and ocean in the background.

Because adventure doesn’t sell itself

In travel and tourism, inspiring travelers requires more than just captivating visuals. It takes expertise. The Influence Agency is a results-driven travel marketing agency that blends creativity, analytics, and real-world insight to help destinations and experience brands stand out in a crowded market.

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Travel and tourism brands we help grow

We partner with organizations across the tourism industry to elevate awareness, create engaging content, and inspire travel through performance-driven campaigns that deliver real impact.

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Tourism boards & destination marketing organizations

We craft destination marketing campaigns that spotlight local culture, must-see attractions, and experiences that turn places into must-visit locations.

Adventure & experience companies

We design tailored marketing strategies that connect your experiences to thrill-seekers and adventure-lovers ready to book their next journey.

Cruise lines & airlines

Our digital campaigns help you reach the right audience, build long-term loyalty, and drive direct bookings through creative storytelling and precision targeting.

Eco-tourism & sustainable travel brands

We elevate purpose-driven tourism businesses with campaigns that share your sustainability mission and inspire responsible travel worldwide.

Travel tech & booking platforms

Our team helps your platform attract travelers, improve conversions, and grow market share through data-driven marketing strategies and full-funnel optimization.

Experts in 360° digital elevation

Our travel marketing services

Our digital marketing services empower brands to engage their audiences, increase visibility, and inspire action.

User-generated content (UGC) campaigns

Our travel content marketing agency curates real traveler moments into engaging content that sparks conversation, builds credibility, and strengthens connections between your tourism brand and its target audience worldwide.

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Social media marketing

Our travel digital marketing agency builds custom social strategies that engage travelers where inspiration begins. Turn travel dreams into bookings with thumb-stopping visuals, engaged communities, and cross-channel storytelling.

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Paid media & performance campaigns

Our paid media experts craft data-driven campaigns across search, social, and display, optimizing ad spend to reach the right audience, drive bookings, and deliver measurable ROI through strategic paid ads.

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Public relations (PR)

We help tourism brands earn attention through strategic media placements that elevate destinations, generate buzz, and position your brand as a trusted voice in the tourism industry.

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Content marketing & storytelling

We create blogs, landing pages, and SEO-driven content marketing that educates, inspires, and converts, keeping your content pipeline active and discoverable.

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SEO for travel & tourism

Our SEO specialists optimize visibility for local tour operators and tourism businesses, improving search rankings, attracting organic traffic, and ensuring your brand stands out in the global travel industry.

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Videography & photography

We produce cinematic, visually stunning assets that bring your destination’s experiences to life and inspire people to act.

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Creative services & branding

From logos to campaigns, we develop cohesive visuals and messaging that define your identity, differentiate your brand, and resonate across every traveler touchpoint.

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Web development & design

We build fast, mobile-first websites that are easy to navigate, visually immersive, and designed to convert curiosity into clicks, ticket sales, and bookings.

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Email marketing

We craft targeted lead generation campaigns that nurture traveler relationships, boost engagement, and strengthen brand loyalty through timely, personalized messaging.

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Our clients

Not just anyone can market the tourism industry

Who we do it for

As a leading travel marketing agency, our experts bring deep understanding and real-world experience to every campaign. We know what moves travelers, and what moves them to choose you. With unmatched creativity and industry insight, we deliver digital marketing for travel and tourism that feels authentic, inspired, and built on trust.

Testimonials

What our clients love about us

If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.

Vito Mastrorillo:

President

At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.

The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.

Fraser MacKenzie

Senior Director Digital

Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!

@melhwang

We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!

Guneet Benipal

Manager, Social Media Content

I’ve had the pleasure of working with The Influence Agency for over five years, and they continue to impress me with their professionalism, creativity, and genuine care for the people they work with. As they’ve grown, they’ve managed to maintain the same kind and collaborative spirit that made them stand out from the start. The team goes above and beyond to advocate for their clients, while still prioritizing building authentic partnerships and strengthening relationships across the creator space. Working with them always feels effortless and inspiring, a true reflection of their dedication and passion for what they do.

Kristen MacLellan​

Founder of Yesterday Inc.

It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!

Andrew Verescak

Senior V.P. of Business Development

The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!

Nicki Lamont

Global Digital Lead

Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.

 

We appreciate all the hard work that went into making our new line's launch party successful.

Colleen Roberts

Manager, Media, Global Marketing

Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"

Glenn van Gulik

Secretary for PR and Territorial Marketing

The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.

LaToya Ingleton

Ready to go the distance? Let’s build something bold

Work with a travel digital marketing agency that understands your world. As your trusted partner, we focus on sustainable growth and precision strategies that drive conversions and lasting impact.

Contact us 👋

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Have questions?
We have answers

What does a travel and tourism marketing agency do?

A travel and tourism marketing agency helps destinations, attractions, and experience brands connect with travelers through targeted digital strategies. From high-quality content creation to paid media, travel marketing companies build customized strategies that strengthen your online presence and position your brand for lasting success.

How do you help destinations achieve more direct ticket sales?

We help tour operators and experience brands increase direct ticket sales by combining targeted advertising, SEO, and conversion optimization. Effective digital marketing for travel and tourism allows your brand to reach target audiences at the right time.

Why is influencer marketing effective for travel brands?

Influencer partnerships bring destinations and experiences to life through authentic storytelling and trusted voices with strong online presence. As a leading digital marketing agency for travel brands, we connect you with creators who inspire action, build credibility, and reach potential customers ready to explore. We help you stay ahead of travel trends and boost engagement across every channel.

What metrics matter most in tourism marketing campaigns?

The most important KPIs for tourism growth marketing campaigns include engagement, conversion rate, reach, and direct bookings. We monitor these indicators to refine marketing strategies, ensure impact, and help brands grow efficiently while continuing to maximize ROI and sustain long-term visibility.

Do you work with luxury or niche travel brands?

Yes. From high-end resorts to bespoke experience operators, we specialize in luxury travel marketing and niche brand campaigns. Our expertise as a destination marketing agency and travel content marketing agency helps elevate your story with precision and polish.