Digital marketing services that takes your brand places.
Travelers dream before they book. They scroll before they search. They trust creators before they trust ads. The Influence Agency is the travel and tourism marketing agency that meets your audience at every stage of that journey, from the first piece of content that sparks curiosity to the campaign that converts it into a confirmed booking.
Work with us
In travel and tourism, inspiring travelers requires more than just captivating visuals. It takes expertise. The Influence Agency is a results-driven travel marketing agency that blends creativity, analytics, and real-world insight to help destinations and experience brands stand out in a crowded market.
Great destinations and experiences sell themselves to the people who find them. The problem is getting found. The travel industry is one of the most competitive online categories, with travelers researching across multiple platforms before making a single booking decision. If your brand is not showing up during the dreaming, planning, and deciding phases, someone else’s is.
Work with us
Travel decisions start months before a booking. They start with a video, a photo, a recommendation from someone trusted. Most travel brands only show up when someone is already searching for them by name, which is simply too late.
Polished travel photography and produced video content look great in a campaign deck. However, they consistently underperform against raw, authentic creator content in actual feeds. Travelers trust people instead of logos, and most travel brand media mixes are not reflect that reality.
Getting a traveler to your website is only half the job. A slow, unclear, or unconvincing booking experience sends them directly to a competitor or an online travel agency (OTA) that takes a commission for a conversion you should have owned.
When a traveler asks an AI tool for the best eco resort in Costa Rica or the top things to do in Kyoto, those recommendations come from somewhere. Right now, that somewhere is probably your competitor.
Our team helps your platform attract travelers, improve conversions, and grow market share through data-driven marketing strategies and full-funnel optimization.
We understand how to market travel and tourism because we have built campaigns for destinations, experience brands, tourism boards, and hospitality groups across North America and beyond. As a full-service travel marketing agency, every channel we manage is connected to the same goal: turning traveler curiosity into confirmed bookings.
Our travel and tourism marketing services are built for organizations across the full spectrum of the industry. Whether you are a regional tourism board or an adventure experience operator, we build strategies around your audience, your season, and your booking goals.
Reaching travelers before they have decided where to go is one of the hardest marketing challenges in any industry. As a destination marketing agency working with DMOs across North America, we craft campaigns that put your region on the consideration list through creator partnerships, paid media, content, and PR that inspire rather than just inform.
Every booking that goes through an OTA is a booking that costs you commission. As a hotel marketing agency that understands hospitality revenue models, we help properties build direct booking engines through SEO, paid search, email, and social strategies that reduce OTA dependency and grow your owned audience over time.
Experience-based travel sells emotion, not product. We design campaigns that connect your experiences to the travelers who are actively looking for exactly what you offer, through creator content that shows what it feels like and performance campaigns that reach them when they are ready to commit.
Scale requires precision. We build digital campaigns that reach the right traveler profile across search, social, and programmatic channels, driving direct bookings, loyalty program sign-ups, and brand preference in a category where every impression competes.
Purpose-driven travel brands need purpose-driven marketing. We create campaigns that lead with your sustainability story and connect you with the growing segment of travelers who are actively choosing brands that align with their values.
Growth in travel tech is a conversion problem as much as a traffic problem. We help booking platforms and travel apps attract travelers at the top of the funnel, optimize conversion at the point of decision, and build retention through content and email programs that keep users coming back.
Who we do it for
Choosing the destination is emotional. Planning the trip is research-intensive. Booking requires trust. A travel marketing strategy that only shows up at one of those stages is leaving bookings on the table. We build campaigns that work across all three, connecting your brand to travelers from the moment they start dreaming to the moment they confirm a reservation. Just like a great trip does not start at check-in, a great hospitality marketing agency campaign does not start at the booking page.
What our clients love about us
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Vice President, Marketing & Digital
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
I’ve had the pleasure of working with The Influence Agency for over five years, and they continue to impress me with their professionalism, creativity, and genuine care for the people they work with. As they’ve grown, they’ve managed to maintain the same kind and collaborative spirit that made them stand out from the start. The team goes above and beyond to advocate for their clients, while still prioritizing building authentic partnerships and strengthening relationships across the creator space. Working with them always feels effortless and inspiring, a true reflection of their dedication and passion for what they do.
Kristen MacLellan
Founder of Yesterday Inc.
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
.avif)
Guneet Benipal
Manager, Social Media Content
We have been working with TIA for about a year and they have transformed our business. We have worked with a few different marketing agencies and TIA is different! Most firms are great at one thing (ad buying, social media management, influencers, etc.) and we used to do these things a la cart with different agencies. TIA is 5 elite marketing companies in one: Ad buying, Social Media, Content Creation, and influencers, branding/website AND EVERYTHING ELSE. They care about our business as much as we do and at the end of the day that is probably why their work is so excellent.
Burke MacArthur
Managing Partner
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. TIA had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
You have a story worth telling. Now let’s make sure the right travelers find it. Whether you need an influencer campaign, a paid media strategy, or a full-funnel digital plan built around your season and your audience, we build it around your goals.
Connect with us today and let’s get to work.
Because travel marketing is not product marketing. The purchase cycle is longer, the decision is emotional, and the competition is global. A generalist agency learns your industry on your budget. A tourism marketing agency brings frameworks that have already worked for destinations, experience brands, and hospitality groups. As a full-service hospitality marketing agency, The Influence Agency brings both specialization and complete channel capability under one roof.
Travel SEO targets the intent keywords travelers actually use: destination searches, experience queries, comparison terms, and seasonal travel planning terms. Regular SEO often focuses on brand keywords. We build travel SEO strategies that capture travelers during the research phase, long before they have decided where to book.
We track what actually matters: reach during the inspiration phase, engagement from target traveler profiles, website traffic from high-intent sources, and ultimately booking conversions tied to campaign activity. Every strategy is built around KPIs that connect to your revenue, not just your impressions.
Yes. We help travel brands reduce OTA dependency by growing direct booking channels through SEO, paid search, email, and owned content. At the same time, we can optimize your OTA listing presence and quality so you perform well across all booking channels while pushing more volume toward direct over time.
Getting started is straightforward. Connect with our team and share your destination, your audience, and your goals. As a travel agency marketing partner, we will assess where you are, identify the biggest gaps, and build a strategy that fits your season and your budget.
Travelers trust people who have been there. An influencer who shares an authentic experience from your destination or property reaches an audience that is already interested in that type of travel, with content that feels like a recommendation rather than an ad. We match creators to your audience profile, manage the partnership end to end, and secure content that works across organic and paid channels.
