TikTok marketing by us, #ForYou

Capture attention for your brand on the world's most popular platform.

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TikTok marketing agency

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Not just anyone can succeed on TikTok

Explore a new avenue of brand recognition in online spaces with The Influence Agency. Our team of in-house social media strategists, videographers, and photographers are not only TikTok experts—they’re bonafide TikTok users and trendsetters.

Influencer marketing, customer engagement, e-commerce capabilities, audience targeting, and consumer awareness are all aspects of TikTok that have made it a vital tool for promoting a business online. Together, we’ll build a campaign that inspires engagement.

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What we do best

Benefits of TikTok for business

TikTok is one of the most popular kids in town. With over one billion active users, all eyes are on the third most downloaded social media app of all time. Now is the time for brands to claim a seat at the TikTok table to interact and connect with their target market organically. 

TikTok is where viral trends are born. It’s where Gen Z and Millennials live, ready and waiting to be reached by exceptional TikTok campaigns.

Forget any preconceived notions you may have about dances or silly challenges—TikTok is so much more than that. It’s become an online shopping hub as well as a search engine. It’s a multi-faceted online platform filled with niche, dedicated communities looking to support brands they love in different ways. 

Get on it now. Tick, tock… the clock is ticking. 

Influence purchasing decisions—big time

TikTok is changing the marketing landscape by driving discovery, consideration, and purchases in unique ways.

Expand your brand equity

TikTok helps further develop your brand’s value and personality.

Reach the right audience

Its large audience base, localization, and viral nature boost exposure to find your target audience.

Endless content possibilities

TikTok encourages users to maximize creativity with a variety of formats that can capture attention.

Experts in 360° digital elevation

Our TikTok marketing services

The Influence Agency’s holistic approach to TikTok Marketing helps brands experience a synergy of various game-changing strategies that steal the spotlight. We’ve got you covered from account management to user-generated content. 

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TikTok account management

Running a TikTok account is hard—unless you do it for a living like us. Sit back and relax while we handle everything from posting to reputation management. 

TikTok content creation

On this platform, byte-sized video content is king. Seamlessly incorporating your brand’s tone, aesthetic, lifestyle elements, and value proposition into these videos is what it takes to create original branded content that leaves a powerful and lasting impression.

User-generated content

User-generated content is original and made by customers. TikTok is all about authenticity, which is why it does so well on the platform. We’ll help you curate UGC that works and connects with your audience. 

TikTok advertising

40% of Gen Z now prefer using TikTok and IG as search engines over Google. Whether you’re a small/medium business or a large global brand, TikTok ads offer a unique opportunity to reach a demographic with purchase intent that you can’t afford to ignore. 

TikTok influencer marketing

No matter what influencer genre you plan to collaborate with, we can make the connection. With the largest database of influencers in North America, creating double-tap-worthy content with popular TikTok influencers begins right here.

TikTok strategy consulting

Our consultations are for brands seeking expert suggestions on best practices, content ideas, and trending topics without needing our team to create or deploy the content. This lays the foundation for brands with the resources to film and edit content in-house. 

Our Clients

Learn how we helped Napoleon reach 16 million grill enthusiasts on TikTok with influencer marketing

Read the case study

Summit Creative Award 2023 WinnerNapoleon Grills
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Testimonials

What our clients love about us

At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.

The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.

Fraser MacKenzie

Senior Director Digital

Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"

Glenn van Gulik

Secretary for PR and Territorial Marketing

If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.

Vito Mastrorillo:

President

The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!

Nicki Lamont

Global Digital Lead

Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.

 

We appreciate all the hard work that went into making our new line's launch party successful.

Colleen Roberts

Manager, Media, Global Marketing

Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!

Natasha Eng

Director, Social Media and Marketing

The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.

LaToya Ingleton

It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!

Andrew Verescak

Senior V.P. of Business Development

Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!

@melhwang

We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!

Guneet Benipal

Manager, Social Media Content

Trust us, your brand should be on TikTok

Find out why in our playbook

Free resource

The ultimate 2023 TikTok marketing playbook with actionable strategies and tips from industry experts!

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Contact us 👋

Create new trends with us

The first rule of TikTok marketing is thou shall not post boring content! Ensure your posts pop by partnering with The Influence Agency—let’s build something amazing together.  

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Have questions?
We have answers

Is my business right for TikTok?

The short answer? Yes. TikTok is for everyone. There’s no “ideal” brand that can have more success than others on this social media platform. It’s all about strategy and execution, whether you’re looking at TikTok influencer campaigns or traditional ads. 

How does the TikTok algorithm work?

Beating the TikTok algorithm involves using the right hashtags, keeping captions short to increase view time, using trending music, and posting at the right hour.

Learn more about how TikTok’s algorithm works by viewing our blog: How To Get TikTok Famous: The TikTok Algorithm Explained.

What analytics does TikTok have?

TikTok analytics are divided into three categories: account overview, content insights, and follower insights. 

Account overview displays the following information:

  • Video views in the past 7 days/28 days;
  • Profile views over the past 7 days/28 days; and
  • Number of followers over the past 7 days/ 28 days.

Content insights display analytics on the following elements:

  • Total amount of likes, comments, shares, video views, video playtime;
  • Traffic sources; and 
  • Audience territories. 

Follower insights share the following data:

  • How many followers you’ve gained or lost over the past seven days;
  • A percentage of your followers based on location or gender;
  • What time of day your followers are least and most active; and
  • The trending content that your followers interacted with in the past seven days. 

What are the best types of TikTok content?

The best types of TikTok content usually revolve around tips, hacks, challenges, contests, and songs. Sharing valuable knowledge and encouraging audiences to engage are the best ways to boost brand awareness. Our creative team will help you understand what type of content performs best on TikTok in your niche.

How much do TikTok agencies charge?

Influencer marketing can absolutely be used for B2B brands. Partnering with an influencer on your next campaign can add some personality to your brand, or add legitimacy if you are being endorsed by someone who embodies your values.

Can you hire someone to make TikToks?

You can definitely hire someone to make TikToks, but, as with many things in life, you’re probably going to get what you pay for. It’s not enough to employ someone with a bigger personality. You want to invest your money into someone (or a leading TikTok marketing agency) who has the knowledge, resources, and skills to execute your vision. 

Is TikTok better than Instagram for marketing?

This will depend on your brand. Certain aesthetics may resonate more naturally on Instagram, while others will be better-suited to TikTok. The best course of action is to carve out a social media marketing plan for your brand to succeed on both!