Remarketing agency
Stay in front of your customers with remarketing services
Sometimes, people need a little push—turn hesitant clicks into supercharged sales today with the help of The Influence Agency!
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Not just anyone can deliver remarketing results like we can
Looking to grow your brand online? Find your dream team at The Influence Agency! As experts in 360° digital elevation, we steer clients your way through strategic retargeting ads, dynamic remarketing, and other remarketing services. We’ll stop at nothing to get your brand the recognition it deserves.
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What we do best
The benefits of retargeting ads
Remarketing is a form of advertising (typically Display Advertising) that allows businesses to lengthen the sales cycle. It keeps top of mind in the heads of individuals who have previously visited their website. Here’s how it works…
Increased conversions & sales
Drive higher sales by re-engaging your potential customers with products or services that have already piqued their interest.
Enhanced brand awareness & recall
Consistent and engaging ads are the perfect break for doom scrollers. We’ll make sure your visuals stand out for better recall!
Cost-effective & higher ROI
Remarketing targets warm leads, optimizing ad spend to deliver a higher return on investment compared to traditional marketing approaches.
Customers who see retargeted ads are 70% more likely to convert.
Boost my ROI
Standard remarketing
Still have no clue what we’re talking about? Let us show you through standard remarketing instead. Recapture missed leads and amplify your brand recall with ads targeted at previous visitors to your site. Reel potential customers in 'til they're at your checkout page!
Dynamic remarketing
Stand out in a sea of repetitive, boring ads with our dynamic remarketing. We make personalized ads showcasing specific products or services, tailor-made for each visitor based on their online activity. We’ll maximize your site’s relevancy and boost conversion rates simultaneously—pretty awesome, right?
Remarketing lists
Our team creates online ad campaigns that impact real people. We curate custom remarketing lists based on user interactions, allowing us to run highly targeted campaigns that resonate with each segment of your audience.
Video remarketing
Captivate your audience with our compelling video ads that reinforce your brand message and drive engagement. Video remarketing is an especially perfect tool for brands on interactive social media platforms, such as TikTok and Instagram.
Email remarketing
Grow your existing market with our personalized email campaigns. We’ll share deals, discounts, and other promotions to nurture leads, generate repeat business, and re-engage old customers while attracting new ones, too.
Social media remarketing
Expand your brand’s reach within the social media realm through precise targeting. Not only can we help you stay connected with people who already follow your business, but we can also deliver relevant ads to interested users to boost engagement.
App remarketing
User retention is a challenge nowadays—good thing we never back down from one. We’ll entice users back through A/B testing, strategic messaging, and real-time data.
Our remarketing process
At The Influence Agency, we take a holistic approach to remarketing. Our goal is to create remarketing lists that can be segmented based on products, services, cart abandonment, event sign-ups, customer offers, and much more.
Here’s how we’ll maximize the effectiveness of your campaign:
360° paid media services
Why stop at remarketing? Supercharge your campaigns with our comprehensive suite of advertising services. From retargeting ads to pay-per-click (PPC), we’ve got everything you need! Trust our expertise and let us take your brand to the next level.
Amplify your reach
We’re the agency for people who hate agencies
Testimonials
What our clients love about us
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!
Natasha Eng
Director, Social Media and Marketing
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Senior Director Digital
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!
Andrew Verescak
Senior V.P. of Business Development
The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.
LaToya Ingleton
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
Contact us 👋
Stop wasting your ad dollars. Work with the influence agency.
Why settle for average when you can partner with us? Achieve remarkable results with a remarketing agency that’s ambitious, competitive, and committed to your success. Give us a call today and elevate your remarketing game!
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Have questions?
We have answers
How does remarketing work?
Remarketing is an online advertising method that targets users who have previously engaged or visited your website, app, or social media. After their initial visit, they are shown relevant ads as they browse the internet or use social media.
What are remarketing vs retargeting ads?
Remarketing and retargeting are often used interchangeably, but there is a subtle difference. Remarketing primarily focuses on email campaigns, while retargeting extends to display ads across various platforms. Both strategies involve reaching out to warm leads, but the platforms and channels used may differ.
How effective is remarketing as an ad strategy?
One case study from Google reports that a start-up saw a 161% rise in conversion rates with just one remarketing campaign. Another study shows that when users see a retargeting ad, they are more likely to convert by 70%. Remarketing re-engages users who are already familiar with your brand, resulting in a higher click-through rate and increased chances of converting warm leads into customers.
How much does remarketing advertising cost?
The cost of remarketing advertising can vary based on factors like ad platform, audience size, and competition. On Google Ads, the average CPC for remarketing is around $0.66, while CPM is about $10. Costs differ between industries and platforms, but the benefits of reaching targeted audiences justify the investment.
What is the benefit of remarketing?
Remarketing offers several key advantages. It keeps your brand at the forefront of potential customers' minds, leading to better brand recall and increased trust. It also enhances conversion rates by targeting warm leads and minimizing ad spend on disinterested audiences.