Where public relations meets strategy, your story finds its audience
As a full-service public relations agency, bold storytelling and smart strategy are at the core of everything we do. The cherry on top? Media coverage that moves the needle and makes your brand newsworthy.
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What we do best
Modern PR isn’t just about press releases and public image. It’s about shaping perception and turning any message into momentum. We’re a PR agency that blends traditional tactics with a digital-first approach to ensure your story stands out to consumers.
Whether you’re a startup or a national brand, we offer custom public relations services that drive media visibility, trust and growth.
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Who we do it for
Public relations is how modern brands earn authority. It presents your message to the right audience: media, influencers, and decision-makers, ensuring it resonates in a crowded market.
Strategic PR boosts brand visibility, drives organic traffic, and shapes perception, earning attention that paid ads can’t buy.
Whether you’re launching or expanding, PR supports key milestones, builds momentum, and opens doors to new markets and investors.
Effective PR clarifies your message, establishes industry authority, and supports long-term SEO by providing high-quality backlinks.
PR and communications management services should focus on strengthening your credibility and protecting your brand when it matters most.
Position your thought leaders as go-to experts across interviews, speaking engagements, and op-eds, building audience trust and reinforcing your brand values at every touchpoint.
Strategic PR drives traffic, builds trust, and boosts brand visibility to support every stage of your marketing funnel.
Let’s earn their trust and boost your leads
PR services that go beyond the buzz. We develop programs tailored for real-world impact, blending our passion for bringing brands to life with award-winning digital marketing expertise.
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We craft narratives and campaigns that position you to grow, fund, or launch with impact. Our planning process outlines a tactical roadmap, from narrative themes and media targets to timed activations and integrated campaigns.
We don’t mass pitch. We build relationships. Our targeted media outreach sparks real coverage from journalists across business, technology, lifestyle, and trade media, with real-time tracking to measure sentiment, momentum, and media impact.
It’s not just what you say…it’s how and where you say it. Our press release writing services ensure your story gets noticed and placed. From writing to strategic distribution, we secure coverage that aligns with your brand goals and amplifies the voices of your thought leaders.
Bridge the gap between PR and influencer marketing to build influencer relations that feel natural, not transactional. Our approach drives reach, reputation, and real impact, focusing on earned media, authentic UGC, and long-term brand equity beyond one-off sponsorships.
When the spotlight isn’t kind, we’ll help navigate your next steps. From public backlash to executive missteps, our PR crisis management team responds with speed and clarity, crafting statements, prepping spokespeople, and safeguarding your brand’s credibility.
We prepare your spokespeople to deliver with confidence. Our PR strategy services include message development, interview coaching, and on-camera training so your team represents your brand clearly and credibly.
From pre-event buzz to onsite media engagement to post-event coverage, our event PR team handles media strategy that makes your presence known, whether it’s a store opening, trade show, product launch, or gala.
Our PR management services are rooted in purpose, not press for the sake of it.
No two businesses are the same; that’s why our PR agency services are designed for flexibility across various sectors.
| Category | Public Relations | Marketing |
|---|---|---|
| Goal | Build trust and credibility | Drive conversions and sales |
| Focus | Earned media and relationships | Paid media and performance |
| Timeline | Long-term brand building | Short to mid-term ROI |
| Channels | Press, influencers, events, and social media | Ads, email, website, SEO |
| Measurement | Sentiment, reach, share of voice | Leads, sales, traffic, conversions |
| Tools | Press releases, thought leadership, PR tools | Ad platforms, CRMs, analytics tools |
| Budget | $3,000 to $10,000/month | Varies by campaign |
What our clients love about us
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.
LaToya Ingleton
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!
Andrew Verescak
Senior V.P. of Business Development
Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!
Natasha Eng
Director, Social Media and Marketing
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Senior Director Digital
Read the case study
PR goes beyond visibility; it’s about influence! Let’s work together to create a PR strategy that strengthens reputation, fosters relationships, and delivers results.
We’re ready when you are. Let’s talk PR.
PR firms, also known as public relations agencies, manage your brand's reputation, media coverage, and public image through strategic communications and earned media.
A PR strategy is a long-term plan to tell your brand’s story across key media channels, influencers, and stakeholders.
Marketing (and subsequently, advertising) works to achieve conversion and direct ROI, while PR shapes the perception, credibility and trust of a company, firm, and/or its leaders. Learn more here.
Choose a PR company with a deep understanding of your industry, plus the experience to secure meaningful media coverage. Our media relations services and PR management approach are designed for transparency, measurable results, and long-term impact!
We offer flexible PR services. Most clients spend between $3,000 and $10,000 per month, depending on the scope and sector.
Absolutely. A B2B public relations agency can help small brands build buzz, attract customers, and grow credibility from day one.
We track media coverage, share of voice, sentiment, traffic, backlinks, and brand awareness over time to measure the success of PR campaigns.
We can kick off most public relations consultancy services within a few weeks of onboarding.
