Experts in 360° digital elevation
Our insurance digital marketing services
Every service we run for insurance companies points at the same two targets: new clients at a lower acquisition cost, and existing customers who stay.
Insurance marketing agency
Build brand preference before your policy prospects compare
Insurance buyers can compare the products you offer in thirty seconds. If your marketing efforts are built around rate and product features, you're competing on the one dimension you'll never consistently win. We build the brand campaigns, SEO, email, and lead generation that make your company the reliable name buyers go to before they open a comparison site.
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Every channel pushing towards the same goal
We work with insurance carriers, companies, and agencies across Canada and the United States. Your business goals are where we start: more new clients, stronger loyalty with the customers you have, or both.
lead generation across SEO, paid media, and referral programs
Insurance marketing SEO that captures buyers before comparison sites
PPC advertising reviewed against FSRA and state insurance advertising rules before launch
Email marketing strategies for insurance that keeps existing customers and activates referrals
Brand strategy and video that humanize a product most people find impersonal
Because brand loyalty doesn't build itself
Most insurance companies compete on rate and product. The carriers that outperform their market on acquisition and retention aren't the ones with the best rates. They're the brands buyers already knew when it came time to compare.
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Comparison sites frame the choice before buyers find you
Before asking for a quote, buyers are researching. If you aren't visible during this phase, comparison sites and competitors dictate their choices. When your content fails to rank for early-stage questions, you remain invisible where future policyholders build confidence. You lose the relationship before they even start comparing rates.
Compliance delays are killing your launch windows
Most marketing agencies discover strict insurance advertising rules only after a campaign is flagged. Applying generic financial marketing tactics to insurance leads to immediate violations, wasted production budgets, and completely missed launch windows. By the time FSRA or state regulators force a total rework, the delays have cost you far more than doing it right the first time.
Your existing customers don't feel appreciated enough to stay
Most insurance companies’ marketing budgets overspend on new clients at the expense of existing clients. When you're not running retention campaigns against at-risk policyholders, churn shows up on a schedule you could’ve seen and prevented.
The comparison aggregator isn't your biggest problem. Your brand is.
Aggregators didn't commoditize insurance; they just made it obvious. If a prospect is sorting by price, they already view you as interchangeable. The carriers dominating acquisition and retention don't win on comparison sites. They win by being the brand a friend recommends, the content answering questions months before a life event, and the email that keeps them loyal when a cheaper rate arrives.
Every year you compete primarily on price is a year your budget funds a race you can't win. The insurance companies that invest in brand loyalty now spend less on lead generation every year after.
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Insurance companies we help grow
We work with insurance companies, carriers, and agencies of every size. We build the strategy around your specific lines of business, your regulatory environment, and the lead generation and retention goals your leadership is measured against.
Property and casualty insurance carriers
P&C is the most commoditized segment in the industry, and home and auto buyers are some of the most price-sensitive in financial services. That makes brand the whole game. We build the strategy that puts P&C carriers in front of buyers before price becomes the only thing they're comparing.
Life and health insurance companies
Life and health insurance decisions are among the most personal of any insurance category. A buyer needs to trust the carrier before sharing health information or committing to a long-term relationship. We build content marketing strategy, SEO strategy, and make digital experience that earns the trust before a competing carrier does.
Commercial and specialty insurance brands
Commercial insurance buyers are talking to multiple insurance agents. The marketing challenge is building enough brand credibility that your carrier is on the shortlist before the broker sends the RFQ. We build the thought leadership, content, and partner marketing strategy that gets insurance companies into commercial consideration.
Insurance technology (InsurTech) companies
InsurTech companies face a B2B2C marketing challenge that few advertising agencies understand. We build digital marketing strategies and lead-generation programs that drive carrier partnerships and consumer adoption from a single brand foundation, without creating message conflict between the two audiences.
Not just anyone can market insurance
Who we do it for
Most agencies treat insurance like any other financial vertical, pitching campaigns that boost engagement but no real clients. They don't grasp the fragmented compliance rules or the industry's unique trust deficit. We do.
We’re the agency for people who hate agencies
Testimonials
What our clients love about us
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. TIA had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
We have been working with TIA for about a year and they have transformed our business. We have worked with a few different marketing agencies and TIA is different! Most firms are great at one thing (ad buying, social media management, influencers, etc.) and we used to do these things a la cart with different agencies. TIA is 5 elite marketing companies in one: Ad buying, Social Media, Content Creation, and influencers, branding/website AND EVERYTHING ELSE. They care about our business as much as we do and at the end of the day that is probably why their work is so excellent.
Burke MacArthur
Managing Partner
I’ve had the pleasure of working with The Influence Agency for over five years, and they continue to impress me with their professionalism, creativity, and genuine care for the people they work with. As they’ve grown, they’ve managed to maintain the same kind and collaborative spirit that made them stand out from the start. The team goes above and beyond to advocate for their clients, while still prioritizing building authentic partnerships and strengthening relationships across the creator space. Working with them always feels effortless and inspiring, a true reflection of their dedication and passion for what they do.
Kristen MacLellan
Founder of Yesterday Inc.
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Vice President, Marketing & Digital
Ready to close the brand loyalty gap?
The carriers investing in insurance SEO and brand building right now are establishing organic positions and brand familiarity that will cost significantly more to displace later. Every month you don’t act, a competitor builds trust with your future customers. Let's close that gap.
Time to ensure better results.
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Have questions?
We have answers
How do you handle insurance advertising compliance?
Every campaign goes through a strict compliance review before it ever sees the light of day. From FSRA in Ontario to state insurance departments across the US, we know what claims fly and what language gets flagged.
How do you generate new insurance leads for carriers?
Relying on a single channel is a great way to build a fragile pipeline. We hit prospects from three angles simultaneously: Search engine optimization (SEO) intercepts them before they ever hit a comparison aggregator; paid media captures high-intent buyers exactly when they're ready to pull the trigger; and targeted email marketing turns your current roster into a referral engine. We build the whole machine, driving new policies at a fraction of the cost of generic paid ads.
How do you approach multiple lines of business at once?
You can't sell commercial policies the same way you sell personal auto. The triggers, stakes, and decision-makers are different. We build distinct, laser-focused strategies for each line of business under one unified brand umbrella. This ensures your commercial and personal campaigns are working in lockstep.