Food truck influencers like Misti Buard, Jaz, Ivan de los Reyes, and more share their love of mobile food culture in different ways. These content creators, community hubs, and brands make reviews, highlight vendors, promote events, and offer insights on trends, marketing, and sales.
Food truck culture is an interesting offshoot of the global street food movement. It’s a delicious melting pot that blends cultures through fusion flavors while keeping cherished traditions alive, and somehow makes both feel brand new.
No wonder North America’s so obsessed with it. These kitchen-on-wheels have taken over streets, festivals, and yes, our For You pages.
Here are ten food truck influencers in North America you should be following (or working with!) right now:
1. Misti Buard | @foodtrucklady
We love a good marketing queen, and in the realm of food trucks, no one does it like our resident Food Truck Lady, Misti Buard. She’s using her 15+ years of marketing experience and love of food trucks to help mobile kitchen owners grow online and on the road.
Check out her content to see how she’s doing it!
2. Jaz | @palateforculture
There’s no shortage of food enthusiasts on social media, but few make you feel as welcomed into their world as Jaz does. This food influencer gives you a lens on Black culture, community, and the food that ties it all together. Expect food reviews, food truck (and restaurant!) recos, and other fun content.
3. Ivan Delos Reyes | @ivkicks13
Ivan is a chill guy, and like all chill guys, he supports local people, culture, and businesses. Food trucks are one of the biggest stops on that mission. At a nearly 300k follower count, his reach speaks for itself. Prepare your taste buds (and maybe your tear ducts) for some truly wholesome and yummy videos.
4. BussIt Down Eatery | @bussit.down.eatery
Behind the BussIt Down Eatery food truck page is the real show, Howard Brown a.k.a. Mr. BussIt Down. He’s behind all the brand content, sharing their mouthwatering food, customer reactions, and some behind-the-scenes of life as a mobile kitchen owner.
If you want to connect with food truck owners who really enjoy what they’re doing, come get this.
5. World Food Trucks | @worldfoodtrucks
Curious what it’s like inside a food truck park? World Food Trucks is the first and largest permanent food truck park in Central Florida, and it’s got over 100 food trucks for foodies to explore.
Check out their trailers and vendors on YouTube, TikTok, Instagram, or Facebook. Explore different ways they market food and entice your taste buds.
6. iChillzie | @ichillzie
Food enthusiasts are in for a treat! iChillzie is one of the top influencers who showcase food truck culture. He’s a fan of POV-style videos (as are we!) and goes around food truck parks and restaurants asking chefs and owners to make him food as they like it.
7. Frank Baltierrez | @thediydude
Ever wondered how food trucks are built? Frank Baltierrez shows you how. He’s an electrician and entrepreneur who’s into building, creating, and fabricating. His video series, “How to Build a Food Truck From Scratch,” walks you through the process of building one from scratch.
He also features other truck builds and construction projects. If you’re planning to build your own food truck, he’s the food truck influencer to follow.
8. Detroit 75 Kitchen | @detroit75kitchen
Detroit 75 Kitchen is a family-operated sandwich shop and food truck, but on social media, they’re also a powerhouse. Owners Mike and Ahmad Nassar, plus their staff and family, give followers a behind-the-scenes look at their daily operations and business decisions.
If you’re aching to learn how to create a highly successful food brand, this account is the perfect example to emulate!
9. Dished Toronto | @dishedtoronto
Toronto’s food scene is highly diverse and exciting, and sadly not the easiest to navigate (especially if you’re not from around town!). If you’re hunting for food trucks, restaurants, and cafes to visit in the city, Dished Toronto is the place to go.
They’ll help you figure out locations, event dates, and new openings (and closings). If there’s a new joint in town, they’ll be the first to know.
10. Mizrah Sharp | @dreamsgonemobile_
Dreaming mobile dreams? Mizrah Sharp helps restaurant and food truck owners navigate the intimidating world of food licensing and inspections. She offers resources, advice, and insights on how to start your own food truck in North America.
In Summary
From the chuck wagon of the late 1800s to the two-billion-dollar industry it is today, mobile food has come a ridiculously long way. Social media is a big part of how it got here, and food influencers are proof of that.
And with spring just around the corner and food trucks gearing back up for the season, there has never been a better time to get plugged in. Here are our top food truck influencers you should follow:
FAQs
Help Your Brand Go Places With Influencer Marketing
Food truck influencers are highly niche, and that’s what makes them incredibly powerful. With the right partnership and strategy, your brand can go from best-kept secret to fully booked in no time.
The Influence Agency connects brands with Instagram, TikTok, and YouTube influencers who speak directly to food lovers, local foodies, and the communities you’re reaching. We work with everyone from the most niche to the A-list to get your brand in front of the right eyes.
Get in touch today to learn more about how we can help you and your brand go mobile, online, and everywhere in between.