Subject

💎 Transform your email marketing strategy today!

Email marketing services

From

The Influence Agency <info@theinfluenceagency.com>

Every email is an opportunity to connect, engage, and convert.
The Influence Agency’s email marketing services help you do it all.

Work with us

What we do best

Not just anyone can master email marketing—but we have

At The Influence Agency, we understand the power of effective communication. We specialize in custom digital marketing solutions and performance-based campaigns. Our tailored email marketing services are designed to foster connections among your audience, drive sales, and enhance brand loyalty.

Work with us

The benefits

Why choose our email marketing services

We leverage top email marketing platforms to drive results for your brand. Utilizing industry leaders like Mailchimp, Constant Contact, Klaviyo, and MailerLite, we craft precise and impactful campaigns that align with your business goals. Our experts ensure your email marketing strategy is optimized for success.

Maximize your ROI

Achieve exceptional results with cost-effective email marketing campaigns.

Supercharge lead generation

Efficiently gather and nurture potential customers through targeted emails.

Enhance remarketing opportunities

Re-engage warm leads and drive conversions with precision remarketing.

Build a thriving community

Strengthen loyalty and engagement within your audience through meaningful interactions.

Increase website traffic

Drive targeted visitors to your website with compelling email campaigns.

Deliver personalized content

Utilize automations and audience segmentation for enhanced control and ownership of your communication channels.

Our email marketing campaign process

Let’s get started

Step 1

If you’re starting from scratch, we’ll take care of creating your account on a top email marketing platform. If you already have an account, we’ll optimize it for better performance, getting you ready for powerful campaigns.

Define your targets

Step 2

Next, we’ll dig into your goals and determine what you want to achieve with email marketing. Whether it’s community building or sales-oriented objectives, we establish key performance indicators to track success and ensure alignment with your business strategies.

Strategic planning

Step 3

Together, we’ll plan your rollout. Our team crafts a detailed, strategic plan for your emails so that every campaign meets your goals and drives meaningful interactions and conversions.

Making your emails pop

Step 4

We design eye-catching email templates to engage your audience. You have full approval every step of the way, making sure the final product looks and sounds like your brand before it goes live.

Timing is everything

Step 5

We schedule your emails for precise times to maximize reach and engagement. Expect your messages to hit inboxes when they're most likely to be read, typically Tuesday to Thursday at 9 am, 12 pm, or 3 pm.

Let’s talk numbers

Step 6

After sending, we dive into the metrics, providing heat-mapping analysis and detailed reports on open and click-through rates. This data-driven approach helps us understand performance, make informed adjustments, and continually improve your email marketing strategy.

What we do

Our email marketing services

Lead nurturing emails

These targeted emails are designed to efficiently and effectively move potential customers through the sales funnel, ultimately leading to higher conversion rates and increased customer loyalty.

Email marketing automation

Email automation is an easy way to optimize campaigns based on user behavior, audience segmentation, and more. Use sequenced automations sent out at specific times to engage your audience.

E-commerce email marketing

Harness the power of abandoned cart reminders, sales promotions, and cross-selling efforts to maximize conversions and repeat purchases.

Event email marketing

Event email marketing promotes events by creating awareness, building anticipation, and driving engagement. By targeting specific audiences with timely reminders, you can maximize registration, ticket sales, and event attendance.

Community emails

Use weekly, bi-weekly, or monthly updates featuring promos, announcements, blogs, and milestones to keep your audience engaged.

Educational emails

Share informative content that educates your audience, enhances their knowledge, keeps them connected, and builds their connection to your brand.

Internal communications

Internal communications emails streamline the flow of information within your organization and play a crucial role in aligning teams, sharing vital insights, and nurturing collaboration.

Our Clients

We’re the agency for people who hate agencies

We’re selective with our clientele

We carefully select our partners to ensure we're the right fit for each other, maximizing our potential for success. Our retention rate speaks for itself, and our client portfolio consists of a list of long-term success stories.

We don't join trends, we create them

See that wave our competitors are riding? We made it. This is your invitation to get on and start setting trends with us.

We're your in-house team

We take the whole “full-service” thing seriously. Expect to have a long-term and dedicated team on your account.

We don’t settle for average

We're not here for a participation medal - We play to WIN. Our goal is to drive industry-leading results for our clients, with an award-winning mindset, long-term.

We know our sh*t

We work hard to recruit and retain the best talent in our industry. Our entire team is fully accredited in their area of expertise - and you can be certain we have the best in the biz representing your brand.

What our clients love about us

At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.

The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.

Fraser MacKenzie

Senior Director Digital

We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!

Guneet Benipal

Manager, Social Media Content

The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!

Nicki Lamont

Global Digital Lead

Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.

We appreciate all the hard work that went into making our new line's launch party successful.

Colleen Roberts

Manager, Media, Global Marketing

Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!

Natasha Eng

Director, Social Media and Marketing

If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.

Vito Mastrorillo:

President

The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.

LaToya Ingleton

Contact us 👋

Take your campaigns to the next level with an expert email marketing agency

It’s time to leverage the power of email marketing to engage your audience, increase conversions, and grow your brand. Let us help you develop powerful, creative campaigns with measurable results.

Let's connect

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