The Influence Podcast

Toronto’s Tech Scene, Post-Pandemic

In the final episode of The Influence Podcast, Collision Edition, Tom and Keith are excited to welcome Toronto Mayor, John Tory. With Collision Conference right around the corner, Tom and Keith sit down with the Mayor of North America’s 4th largest city and discuss why Toronto was the perfect candidate for Collision Conference. They also discuss Mayor Tory’s vision for a post-pandemic Toronto- now the 3rd largest tech hub in North America and how conference’s like Collision play a key role in supporting this thriving tech scene.

The Digital Aspects of War

What is the difference between disinformation and misinformation? How is social media controlled in Russia? What happens in a cyber war? Today’s very special guest answers these and more in The Influence Podcast, Collision Edition Episode 5: The Digital Aspects of War. Tom & Keith sit down with Garry Kasparov, a former Chess Grandmaster Champion turned Political Activist and outspoken Putin critic. Tune in as Garry discusses how Putin weaponized social media with the use of misinformation and how he predicted Putin’s invasion of Ukraine in 2016.

Influencer vs Content Creator Marketing

What does Influencer Marketing look like in 2022? Once a novelty in the world of social media marketing it has evolved into a lucrative business model that has become ubiquitous across so many brands across many industries. So what’s the difference between Influencer Marketing vs Content Creator Marketing? Anna Andersen is the Director of Influencer Marketing at Conde Nast, where she and her team work to marry the right influencer with the right advertising partner and the right publishing platform to deliver amazing results. Today on the podcast, Anna, Tom and Keith discuss how an Influencer has the potential to cross-over and become a ture content creator and develop successful partnerships with global brands.

Web 3.0 & Marketing Technology

Keith once read somewhere that “if Web 1.0 was “read” and Web 2.0 was “write” then Web 3.0 is “own”, where users can collectively take ownership of their presence and assets on the internet.” If that’s still confusing to you, don’t worry, today’s guest is a mega-leader in the world of Web 3.0. Holly Zheng is the President and CEO of Blue Focus, a marketing technology company that runs on the inner workings of big data and social networks. On today’s show, Tom and Keith sit down with Holly to better understand the shift from Web 2.0 into Web 3.0 and discuss its impact on businesses across diverse sectors and how they can position themselves to thrive in a Web 3.0 environment.

Sustainability and Digital Transformation

What does sustainability look like for the largest industrial manufacturing company in Europe? When you’re Peter Koerte, Chief Technology Officer and Chief Strategy Officer for Siemens you recognize it’s about innovation, which is achieved when you combine invention with commercialization. Today in episode 2 of The Influence Podcast, Collision Edition, Tom and Keith sit down with Peter and discuss his unique role at Siemens, how they are prioritizing sustainability through a number of diverse initiatives and what he thinks will make Digital Transformation successful in the future.

Tech, Fundraising and Canada’s Start-up Ecosystem

Welcome back, Michele Romanow! The Co-Founder and CEO of Clearco, is back on The Influence Podcast before she takes the main stage at Collision on June 22nd talking about “Why Canada is ready to take on the Tech world” Today, Tom, Keith and Michele discuss how her company, Clearco, has become the world’s largest e-commerce investor and its recent launch of a European scout program. The three also discuss her approach to fundraising as well as the steady growth we’re seeing in Canada’s start-up ecosystem.

Evolution Of A Media Personality

Explaining The Metaverse

The State Of News, Media & Mis-Information

The Rise Of Social Media Activism

Trending Storylines From Season #1

The Role Of Diversity & Inclusion In Marketing

How Much Do Influencers Actually Make?

The Future Of Events

The Anatomy Of A Great Brand Partnership

Technology And The Future Of Content