Between different hair porosity, density, curl types, and more, having curly hair can be a challenge. Luckily, we’ve narrowed down our favorite curly-haired content creators to help you (or your brand) find the right influencer. Whether you’re in the market for different products or hairstyles, this curated list of 20 has got you covered.
1. Kiana Davis | @kianadelleave
Kiana is a staple in the curly hair community for good reason. She films haircare routines and styling techniques, as well as haircut advice and curly hair product recommendations. She shows you how to embrace and maintain your natural curls and is a great resource for anyone, regardless of where they are in their curly hair journey.
2. Julie Hocke | @juliehocke
Based out of Copenhagen, this curly-haired influencer is #hairgoals. Known for her beautiful blonde curly locks and lifestyle content, Julie shares hairstyle inspo, her favourite products, and up-to-date curly hair routines.
3. Jonathan Monroe | @jonathankmonroe
Hair envy is real with Jonathan Monroe! He utilizes his platform to demonstrate how to get defined, frizz-free curls. He frequently includes DIY solutions or uses cool tools to get the most out of his (day 1, day 2, and day 3) curls. Not only are his videos informative, they’re entertaining too.
4. Mikayla Nicole | @itsmikaylanicole
Mikayla is a content creator who focuses on the joys of motherhood and posting about her curly hair. More specifically, she loves to share her curly hair routine and easy-to-follow tutorials, along with rating products based on how they work with her wavy/curly hair.
5. Destinee Wray | @destineewrayy
Known for her gorgeous afro and signature braids, Destinee is a curly hair influencer who loves to spice things up by always trying out new styles. Her videos often showcase tried-and-true products and methods that help refresh her curls in a practical way. Her content is relatable, informative, and always authentic.
6. Marie Schnoell | @spicecurlgirl
Arguably one of the best hair influencers out there, Marie Schnoell, AKA @spricecurlgirl, is a curly hair influencer who loves trying out new products to help maintain her healthy curls. Her relatable yet informative curly hair tips teach others how to care for their natural hair. She even has a curl training guide for beginners!
7. Lala Fitriani | @ohlala.keriting
A popular content creator in the #curlytok community, Lala embraces her wavy curly hair and uses her platform to educate others on the importance of curl health and how to start your curly hair journey. She offers easy-to-follow styling tips, tricks, and hacks for those interested in finding their curl pattern (or need help with styling and curl care routines).
8. Julia Ann | @curlieswithjulia
@CurlieswithJulia is a curly hair influencer who covers it all! She shares product reviews, low-tension hairstyles, routines for thick natural hair, and valuable tips and tricks for beginners. Her quick and simple videos make her a great resource for all things curls.
9. Kymberly McCalla | @curlswithkymberly
Unsure what “hair plopping” is or how to do finger coiling? Kymberly is your girl! She shares natural hair tutorials and products that help maximize definition and minimize frizz (in all weather conditions).
10. Rachel Yim | @thatcurllblog
Curly hair Instagram influencers like Rachel love to give advice for maintaining healthy curls, from routines to styling techniques to product reviews. More than that, she shares helpful videos on how to achieve volume, reduce frizz, and extend the longevity of your curls.
11. Luana Brito | @luanasobrito
Emphasizing volume and health, Luana’s content focuses on caring for her 3B-3C curls. She embraces her natural beauty and texture and shows others the products, washday routines, and hairstyles that they can bring into their own lives.
12. Amanda Pongallo | @amandapongallo
Amanda is among the top influencers with curly hair to watch out for. Her curly hair tips make it easy for anyone following along to maintain shine and texture in their hair. Her approach to curl health looks effortless, even when managing your curls can be anything but (IYKYK).
13. Patty Flores | @curlywavypatty
Our favorite cherry red curly girl, Patty, is another one to watch. She uses her platform to showcase what products and hairstyles work best for her wavy hair. Patty is a great curly hair influencer to follow, especially if you’re interested in colouring your looser curls, as many folks have concerns about damaging their natural curl pattern with the chemicals found in hair dye.
14. Heaven Marley | @heavenmarleyy
This curly hair influencer’s natural curls are Heavenly. Her tutorials showcase how she enhances and defines her 3C-4A curls with washday routines, hair care practices, product recommendations (that promote moisture and combat frizz), and different hairstyles for natural hair.
15. Gabriel Gonzalez | @gabezalezz
Another must follow account specializing in product recommendations, haircut styles, and curl care for men, Gabe is a great resource for those who need advice and the best tips on where to start or how to maintain their curls.
16. Nemesis Irizarry | nemesismarie_06
Based out of New York, Nemesis is a “wavy-curly hair enthusiast” who uses her platform to share helpful advice on topics ranging from breaking a crunchy gel cast to budget-friendly products to valuable tips on how to protect your curls in your sleep.
17. Joy Burnett | @thatgirlwiththecurlyhair
A Joy to watch, @thatgirlwiththecurlyhair is your favorite influencer’s favorite influencer. She shares her curl routines, go-to hairstyles, and favorite products with her followers. Check out her TikTok to see how she touches up her curls on day 2 (or day 3) after styling.
18. Ursula Maillet | @ursyyymm
Fun fact! Ursula’s videos are the reason I started embracing my natural curly hair. She helped me build my first simple styling routine and showed me which products to use (and why). Her approachable personality and authentic videos still make her one of my favorite curly hair influencers on Instagram to this day.
19. Brittany Minetti | @brittmini
As a fellow curly girl, I am so happy I found Brittany’s videos. Her content is relatable and easy to follow. I could never figure out how to incorporate a bandana into my wardrobe (...or hair) until I watched her tutorial. Her page is full of curl care tutorials, which are just as helpful as they are engaging!
20. Noelia Mejia | @curlelia
Vibrant and down-to-earth, Noelia is a curly hair influencer with low density and high porosity hair. She provides hair care videos, excellent recommendations, and useful hacks that work best for her and her hair. I’m also obsessed with this cute seashell hair tutorial that I’ll be trying every day next summer.
Embrace New Opportunities with Curly Hair Influencers
Influencer marketing is hotter than ever, especially when it comes to promoting trendy products and tools in the evergrowing curlytok community. As a brand, don’t miss your opportunity to be present in this space.
The Influence Agency is ready to build your custom marketing campaign to help boost your brand awareness and sales. As an award-winning digital marketing agency in Toronto, influencer marketing is one of our specialties and we actively work to build our influencer roster on the daily.
To learn more about our past campaigns, you can read through our many case studies and see how we’ve made a great impact on other brands.
Contact us to start building your smarter, better influencer marketing strategy today!