Your audience is asking AI. Generative engine optimization marketing helps your brand rank where search engines and AI assistants overlap, boosting visibility, trust, and citations.
Search has evolved, so your strategy should too. As AI tools like Google SGE, ChatGPT, Gemini, and Perplexity shape how people find and trust information, generative engine optimization (GEO) has emerged as the next evolution of search. Unlike traditional SEO, which optimizes for rankings and click-throughs, generative engine optimization SEO focuses on context, structure, and trustworthiness. The aim? To get your brand cited directly in AI engines.
The Influence Agency is a leading generative AI marketing agency, helping brands adapt to this shift with strategies designed to enhance visibility in AI-generated responses. GEO is no longer optional; it’s how smart brands stay relevant in a world of chat-style answers and zero-click results.
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Our approach to crafting winning engine optimization services, whether that’s SEO, GEO, or AEO, is based on the belief that no single strategy can meet the demands of modern search behavior.
Our GEO marketing services help your brand show up exactly where your target audience is searching.
Unify your SEO and GEO efforts to drive traffic and citations across AI engines, boosting visibility across SERPs and generative engines simultaneously.
Search is changing fast. Partnering with a GEO agency ensures your strategy evolves with it. Built to adapt, scale, and stay relevant in an AI-first world.
Get your brand AI-ready
Our GEO digital marketing framework combines advanced AI optimization, content strategy, and data-driven insights to help your brand lead in the generative era.
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Enhance your brand’s cross-engine discoverability with strategies designed to improve ranking in both traditional and generative search results. We optimize for AI platforms like ChatGPT, Perplexity, Google Gemini and SGE.
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We implement advanced schema markup and structured data that help generative engines interpret your site’s content more accurately, boosting contextual relevance, featured inclusion, and response accuracy in AI-driven search.
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We track where, how, and when your brand is cited across AI platforms. Then, we use those insights to fuel smarter content strategies and build authority in your space.
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AI models pull from what’s popular and trusted. We monitor social chatter on platforms like Reddit, YouTube, and TikTok and optimize share signals to feed the conversation (and the algorithms, too).
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From product explainers to branded Reels, we design visual content that’s primed for generative AI models. Tagged, transcribed, and rich with context to support broader discovery.
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Understanding where your brand fits in AI-driven discovery is key.
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We deliver strategic, scalable generative engine optimization services that blend structured content, AI-specific technical SEO, and AI-first thinking for sustained search visibility and authority building.
| Focus | Generative Engine Optimization (GEO) | Search Engine Optimization (SEO) |
|---|---|---|
| Primary Goal | Be cited in AI-generated answers across platforms (ChatGPT, Gemini, etc.) | Rank full web pages in Google SERPs |
| User Intent | Deeper exploration, comparison, and analysis | Direct answers or quick discovery |
| Search Format | Conversational answers built by large language models (LLMs) trained on structured data and real-world search patterns | 10 blue links + snippets |
| Content Optimization | Modular, intent-driven content creation structured for AI search to deliver answers and citations | Page-level content creation rich with target keywords and search intent alignment |
| Query Handling | Query fan-out: Google creates multiple hidden sub-questions | One-to-one keyword targeting |
| Visibility Mechanism | Be cited or featured in AI-generated summaries and assistant responses | Rank on Page 1 of results |
| User Experience | Zero-click, AI-assembled experiences with predictive guidance | Click-based discovery |
| Content Structure | Snippet-ready content blocks and FAQs, entity tagging and semantic optimization | Full articles or landing pages |
| Measurement Metrics | AI citations, passage rank, visibility across AI-driven search engines | Impressions, CTR, rankings, backlinks |
| Technical Signals | Structured, snippet-ready content blocks, schema, and HTML optimization for AI-readability | Metadata, backlinks, core web vitals |
| Tools & Platforms | Perplexity, ChatGPT, Bard/Gemini, SGE tools, LLM evaluation tools | Google Search Console, traditional SEO suites |
| Result Delivery | AI delivers blended answers; your content is quoted or summarized | User navigates to site via link building and rankings to access the full answer |
| Example Use Cases | Being quoted in an AI-generated answer sourced from a leading GEO agency’s content | Ranking #1 for “top GEO SEO agencies” in Toronto |
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What our clients love about us
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!
Andrew Verescak
Senior V.P. of Business Development
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
I’ve had the pleasure of working with The Influence Agency for over five years, and they continue to impress me with their professionalism, creativity, and genuine care for the people they work with. As they’ve grown, they’ve managed to maintain the same kind and collaborative spirit that made them stand out from the start. The team goes above and beyond to advocate for their clients, while still prioritizing building authentic partnerships and strengthening relationships across the creator space. Working with them always feels effortless and inspiring, a true reflection of their dedication and passion for what they do.
Kristen MacLellan
Founder of Yesterday Inc.
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Senior Director Digital
The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.
LaToya Ingleton
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
The future of discovery is here, and it’s conversational. Our generative AI marketing agency helps you build visibility, trust, and citations across the evolving AI ecosystem. Let’s build your AI-ready future together.
Generative Engine Optimization is the process of optimizing your content, technical structure, and brand signals for visibility in AI systems like ChatGPT, Gemini, and Google’s SGE. GEO digital marketing services aim to have your brand cited directly in AI models through conversational queries, trust signals, and semantic clarity.
A GEO agency ensures your brand is ready for the next evolution of search. GEO requires deep expertise in LLM optimization, technical architecture, content marketing, SEO, and AI models.
A top generative engine optimization agency will craft a strategy that boosts your credibility in AI-powered search, secures its citations across platforms, and aligns your content with how modern users engage with search engines. It’s a future-facing investment in sustainable visibility and topical authority!
A robust GEO digital marketing campaign covers modular FAQs, product/service pages, AI-ready video, structured blog content, and high-quality visuals. These assets are designed to answer user queries directly and naturally. The Influence Agency’s comprehensive approach to our clients’ AI visibility strategy is rooted in crafting content that is trustworthy, concise, and context-rich.
Yes, GEO strategy often complements technical engine optimization services. Structured content, schema markup, and clearer target keywords improve crawlability and site experience, supporting both traditional SEO and generative search optimization.
Industries with complex offerings, expertise-driven products, or high-value customer journeys see the most upside from generative engine optimization services. This includes SaaS, finance, health and wellness, B2B services, legal, and education. These sectors rely on trust, accuracy, and thought leadership, perfect for GEO agency strategies.
Results from generative engine optimization SEO can begin within 60-90 days, depending on your content maturity, technical signals, and platform adoption.
