| Search & SEO | Technical website audit & action items to be implemented | Optimized for answers (AEO). Structured data, entity trust, and AI search placement across ChatGPT, Perplexity, Google AI Overviews, and more. |
| Social media | Follower counts, vanity metrics, and organic reach declining over time. | Social as search. AI-curated feeds (TikTok FYP, Instagram Explore, YouTube Shorts) drive discovery based on micro-signals. |
| Content creation | Human-only creation. Time-intensive blog posts, ad copy, and campaigns. | AI-assisted ideation + human strategy. Faster production, trend-aware content, and UGC repurposed into multi-format assets. |
| Targeting & personalization | Segmentation by demographics and general interests. | Predictive intent-matching. AI-powered personalization at scale across channels, audiences, and moments. |
| Advertising | Broad PPC campaigns. Manual bid adjustments and limited predictive capabilities. | AI programmatic advertising with real-time optimization, cross-channel attribution, and automated performance assets. |
| Reporting & insights | Manual dashboards. Lagging data, siloed reporting, limited attribution. | Real-time AI referral dashboards across GA4 + AI platforms. Predictive analytics for faster decision-making. |
| Scalability | Resource-heavy. Scaling campaigns required more people, more time, and more budget. | AI technology enables faster scaling. Marketing automation reduces inefficiencies while humans focus on high-level strategy and creative oversight. |