Next-Gen AI Marketing Agency

AI is redefining discovery & conversion. Lead with AI-powered marketing.

Make your brand impossible to miss. Our next-gen AI marketing solutions put you in front of the right people, drive real growth, and keep you ahead of the curve with The Influence Agency.

Canada's Top Growing Companies 2022 - The Influence Agency 2023 Globe and Mail Report on Business. Canada's Top Growing Companies2023 AdCann Award WinnerNotable Award WinnerInfluence This Award Winner - The Influence Agency Toronto Star Reader's Choice WinnerInfluence This Award Winner - The Influence Agency The Career Directory 2023 - The Influence Agency The Career Directory's Canada's Best Employers for Recent Graduates WinnerThe Career Directory 2025 Canada's Best Employers for Recent GraduatesNew World Report 2022 Awards - The Influence Agency Cssw Star LogoAwwwards Honors - The Influence AgencySummit Creative Award 2022 Winner - The Influence Agency Summit Creative Award 2023 Winner

How does The Influence Agency fit in?

We’re your full-service AI marketing partner

At The Influence Agency, we don’t just plug AI into your marketing; we make it work for you. Our 60+ specialists blend cutting-edge AI technology workflows with human creativity that can’t be automated.

From SEO to content, creative media, influencer marketing, Paid, CRO, and beyond, we bring every channel together in one cohesive strategy. The result? Smarter campaigns, faster results, and growth that delivers results and impacts your bottom line.

As early adopters of AEO, generational marketing, and AI-driven discovery, we’ve built a scalable process combining automation and human expertise, ensuring your brand shows up, stands out, and stays ahead.

What is AI marketing, really?

AI marketing is the connective tissue that connects fragmented discovery channels. It is the use of artificial intelligence to help brands make smarter choices, and support budget efficiency. It takes data, identifies patterns with machine learning, and turns those insights into actions, like predicting what your audience wants - or automating the tasks that slow you down. In short, AI marketing helps businesses move faster, personalize at scale, and keep pace in a digital-first world.

At The Influence Agency, we cut through the buzz and make AI practical. Our team blends automation with creativity, imagination and strategy to build campaigns that reach the right audience, and deliver measurable growth. The result? Less time guessing, more time scaling.

Smarter search visibility

Show up in zero-click results, AI overviews, and emerging platforms with AI-driven SEO strategies.

Hyper-personalized campaigns

Engage the right people with the right message at the right time through AI-powered targeting and content personalization

Future-proof strategies

Stay ahead of new platforms, algorithms, and generational shifts while staying relevant today with generative AI strategies.

65% of companies have better SEO results when using AI

Boopst My Rankings

Traditional digital marketing vs AI digital marketing

CategoryTraditional digital marketingAI marketing
Search & SEOTechnical website audit & action items to be implementedOptimized for answers (AEO). Structured data, entity trust, and AI search placement across ChatGPT, Perplexity, Google AI Overviews, and more.
Social mediaFollower counts, vanity metrics, and organic reach declining over time.Social as search. AI-curated feeds (TikTok FYP, Instagram Explore, YouTube Shorts) drive discovery based on micro-signals.
Content creationHuman-only creation. Time-intensive blog posts, ad copy, and campaigns.AI-assisted ideation + human strategy. Faster production, trend-aware content, and UGC repurposed into multi-format assets.
Targeting & personalizationSegmentation by demographics and general interests.Predictive intent-matching. AI-powered personalization at scale across channels, audiences, and moments.
AdvertisingBroad PPC campaigns. Manual bid adjustments and limited predictive capabilities.AI programmatic advertising with real-time optimization, cross-channel attribution, and automated performance assets.
Reporting & insightsManual dashboards. Lagging data, siloed reporting, limited attribution.Real-time AI referral dashboards across GA4 + AI platforms. Predictive analytics for faster decision-making.
ScalabilityResource-heavy. Scaling campaigns required more people, more time, and more budget.AI technology enables faster scaling. Marketing automation reduces inefficiencies while humans focus on high-level strategy and creative oversight.

The next era of AI performance marketing

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Answer Engine Optimization (AEO)

Be where your audience is asking questions. As an AI marketing agency, we optimize for zero-click marketing with entity trust, schema, and visibility so your brand gets discovered across Google, Bing, and Apple AI search.

→ Google AI Overviews & Gemini Marketing
→ Bing Copilot Optimization
→ Apple Intelligence / Siri AI Search
→ Entity and Schema Optimization

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Generative Engine Optimization (GEO)

Become the trusted source AI engines recommend. We optimize citations, sources, and discoverability so your brand is visible and authoritative across ChatGPT, Gemini, and Perplexity.

→ Citation & Source Optimization
→ Brand Safety in Generative Engines
→ Cross-Engine Discoverability (ChatGPT, Gemini, Perplexity, Poe)

ChatGPT Marketing

Turn conversations into conversions. From entity authority to prompt-optimized content and custom plugins, we design ChatGPT strategies that engage your audience and keep your brand top of mind.

→ Entity Authority Building
→ Prompt-Optimized Content
→ ChatGPT Plugin & API Integrations
→ Conversational Funnel Design

Reddit Marketing

Tap into one of the most influential communities online. We help your brand grow on Reddit with smart SEO, native ads, and comment strategies while boosting visibility as Reddit fuels AI training.

→ Subreddit SEO & Community Engagement
→ Sponsored Posts & Native Ads
→ Comment Optimization for Visibility
→ Reddit as AI Training Source Optimization

Social-as-Search marketing

Your customers are searching on social before search engines. We optimize TikTok, YouTube, Instagram, Pinterest, LinkedIn, and Snapchat to put your brand front and center in AI-driven discovery.

TikTok Search Marketing

YouTube AI Discovery Marketing

Instagram Explore & Threads Marketing

Pinterest AI Discovery Marketing

LinkedIn AI-Powered Feed Marketing

→ Snapchat Spotlight / AR Discovery

Testimonials

What our clients love about us

It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!

Andrew Verescak

Senior V.P. of Business Development

Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!

@melhwang

At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.

The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.

Fraser MacKenzie

Senior Director Digital

The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.

LaToya Ingleton

Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.

 

We appreciate all the hard work that went into making our new line's launch party successful.

Colleen Roberts

Manager, Media, Global Marketing

We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!

Guneet Benipal

Manager, Social Media Content

If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.

Vito Mastrorillo:

President

Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"

Glenn van Gulik

Secretary for PR and Territorial Marketing

The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!

Nicki Lamont

Global Digital Lead

Our clients

Your AI marketing advantage starts here

With The Influence Agency, you’re already one step ahead of the curve. Work with a proven AI marketing agency that blends automation and creativity. Get a tailored strategy that maximizes visibility, engagement, and long-term success across both traditional channels, as well as LLMs and AI assistants.

Contact us 👋

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Have questions?
We have answers

What is an AI marketing agency?

An AI marketing agency uses artificial intelligence to improve targeting, automate campaigns, and personalize content. By combining data analysis with creative strategy, AI digital marketing agencies deliver smarter, faster, and more measurable results.

How is AI changing digital marketing?

AI is transforming digital marketing through automation, personalization, and predictive insights. From AI SEO services to content creation and paid media optimization, AI-driven marketing helps brands scale efficiently while staying competitive in evolving discovery platforms.

Is AI marketing effective for B2B companies?

Yes. AI B2B marketing is highly effective because it uses predictive analytics, personalization, and intent data to reach decision-makers with the right message at the right time across multiple channels.

What role does AI play in marketing automation?

AI technology powers automation in the marketing industry by analyzing customer behavior, predicting next actions, and triggering timely campaigns. This creates more relevant experiences, higher engagement, and greater efficiency compared to traditional automation tools.

What is zero-click marketing?

Zero-click marketing focuses on visibility within AI-powered answers and search previews. Instead of driving clicks, the goal is to capture attention and trust directly in platforms like Google AI Overviews or ChatGPT.

Does AI replace The Influence Agency’s creative team?

Absolutely not. AI enhances our creative process but doesn’t replace it. We combine AI tools with human expertise to ensure content, campaigns, and strategies are authentic, original, and brand-aligned.

How much does AI marketing cost?

Our AI marketing programs start at $5,000 per month, with most clients investing $15,000 to $20,000 monthly for a full-scale strategy which covers multiple generational personas. Every plan is customized to your goals, combining smarter automation, AI-driven targeting, and measurable ROI so you get results that matter.

How do you measure success with AI marketing campaigns?

We measure AI marketing success through custom dashboards that track AI-driven referrals, conversions, engagement, and ROI. Real-time insights help refine campaigns, scale what works, and optimize for long-term growth.