Experts in 360° digital elevation
Our B2B SaaS marketing expertise
We don't track vanity metrics. Every service we run connects to the numbers your board reads: demo volume, customer acquisition cost, and revenue.
SaaS Marketing Agency
B2B SaaS marketing agency that builds pipeline, not just presence
Your product solves a real problem, and your pipeline should reflect that. The Influence Agency is the award-winning B2B SaaS marketing agency that turns SaaS companies from well-kept secrets into category leaders. We do this through demand generation, SEO, paid acquisition, content strategy, and brand campaigns built to produce pipeline.
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Every channel connected to the same goal
We work with SaaS companies across the United States, from Series B to publicly traded. We build the strategy around your Ideal Customer Profile (ICP), sales cycle, and the revenue metrics the board uses to measure you.
SEO, PPC, and demand generation work as one funnel, not three
B2B paid media on Google and LinkedIn targeting the personas and accounts that close
SaaS SEO and content marketing that captures buyers across long sales cycles
Email and sales enablement that move leads from MQL to a retained customer
Brand strategy, digital PR, and thought leadership that make you a familiar name in a crowded category
Awareness without pipeline is just noise
Most B2B SaaS companies have a marketing presence. Fewer have a program that turns it into demo requests and pipeline. If your channels are generating impressions but not revenue, the problem isn't your product.
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You're invisible where your buyers are searching
Your ideal customers are comparing solutions and reading reviews right now. If you’re not visible across organic search, G2, and LinkedIn, you’re not on their shortlist. Competitors own the comparison queries buyers run at decision time. The top-of-funnel traffic you do get never converts.
Your paid channel is producing clicks, not pipeline
Paid media for B2B SaaS is expensive by design. Pair that with long sales cycles, and attribution becomes a nightmare: you target the wrong person in senior leadership, bid on keywords with no buying intent, and burn through the budget without generating a single opportunity. You’re reaching influencers when you should be reaching decision-makers.
Your content is generating reads, not leads
If your content drives massive traffic but zero trial sign-ups, it’s aimed at the wrong stage of the funnel. Without content built for the vendor-comparison phase, you automatically remove yourself from the category searches buyers run when making a choice. Competitors take those deals.
AEO is an afterthought
When your buyers ask ChatGPT, Perplexity, or Google's AI Overviews to compare vendors, those tools generate an answer. Answer engine optimization decides whether your brand is in it. If your content isn't structured for AI to extract and cite, you're absent from the comparison buyers already trust.
Travel tech & booking platforms
Our team helps your platform attract travelers, improve conversions, and grow market share through data-driven marketing strategies and full-funnel optimization.
SaaS companies we help grow
Whether you're finding product-market fit, scaling into enterprise, or defending category leadership, we build the marketing around your product, ICP, and the stage you're at.
CRM and sales technology
CRM and sales tech is one of the most competitive B2B SaaS categories. The companies that win deals before the demo are the ones with the strongest reviews, the best comparison content, and the most visible G2 presence. We build the demand generation program that puts you in front of the right buyers before a competitor does.
Project management and productivity
Product-led growth works when the inbound marketing strategy drives viral acquisition and strips out activation friction. We build the content strategy, SEO, and lifecycle email programs to move users from first sign-up through team expansion and enterprise conversion.
HR technology and people operations
HR tech buyers move carefully through long sales cycles with multiple stakeholders. We build demand generation and content that keep your brand present throughout the process, with thought leadership and digital PR that earn credibility with every decision-maker on the buying committee.
Fintech and accounting SaaS
Trust is the primary currency in financial software. Your marketing has to earn it before a prospect shares financial data or signs a multi-year contract. We build the content, social proof, and reputation that establishes that trust before your sales team makes first contact.
MarTech, analytics, and enterprise SaaS
Enterprise SaaS has the longest sales cycles, the largest buying committees, and the most demanding procurement processes of any category. We build the account-based demand generation, executive thought leadership, and digital PR that keep your brand present and credible across a six-to-12-month deal cycle.
Not just anyone can market a SaaS company
Who we do it for
Most marketing agencies know what SaaS is. Fewer understand how B2B SaaS companies grow: the mechanics of long sales cycles, the difference between product-led and sales-led growth motion, how demand generation connects to revenue growth, or why content that ranks well in organic search doesn't automatically produce leads.We do.
The B2B SaaS companies that work with us don't track vanity metrics. They see measurable pipeline growth from the personas and accounts their sales team is targeting, with customer acquisition cost improving quarter over quarter. The enterprise SaaS brands and growth-stage companies that consistently outperform in digital are the ones whose full-funnel SaaS marketing and sales pipeline is built on the same integrated demand-generation strategy.
We’re the agency for people who hate agencies
Testimonials
What our clients love about us
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
I’ve had the pleasure of working with The Influence Agency for over five years, and they continue to impress me with their professionalism, creativity, and genuine care for the people they work with. As they’ve grown, they’ve managed to maintain the same kind and collaborative spirit that made them stand out from the start. The team goes above and beyond to advocate for their clients, while still prioritizing building authentic partnerships and strengthening relationships across the creator space. Working with them always feels effortless and inspiring, a true reflection of their dedication and passion for what they do.
Kristen MacLellan
Founder of Yesterday Inc.
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Vice President, Marketing & Digital
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
We have been working with TIA for about a year and they have transformed our business. We have worked with a few different marketing agencies and TIA is different! Most firms are great at one thing (ad buying, social media management, influencers, etc.) and we used to do these things a la cart with different agencies. TIA is 5 elite marketing companies in one: Ad buying, Social Media, Content Creation, and influencers, branding/website AND EVERYTHING ELSE. They care about our business as much as we do and at the end of the day that is probably why their work is so excellent.
Burke MacArthur
Managing Partner
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. TIA had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
Ready to turn your marketing into a pipeline machine?
The B2B SaaS companies building brand visibility and inbound demand generation right now are the ones their categories will remember in two years. Those still tracking vanity metrics rather than measurable pipeline growth won't have that luxury. Let's build the full-funnel SaaS marketing program that delivers the predictable revenue growth your board expects.
Let's add some real results to your SaaS stack.
Contact us 👋
Let's connect
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Have questions?
We have answers
How do you approach B2B SaaS marketing differently from general agencies?
B2B SaaS demand generation requires specific knowledge that a general agency doesn't have: how long sales cycles affect attribution, the difference between PLG and sales-led growth motions, how to connect paid acquisition to revenue growth rather than impressions, and why content strategy for B2B SaaS buyers needs to address the vendor evaluation stage specifically. We build integrated demand generation programs that connect every channel to measurable pipeline growth.
How quickly can we expect pipeline results?
Paid acquisition and demand-generation programs deliver qualified leads within weeks. SaaS SEO strategy and content marketing build organic search visibility over three to six months, but that organic growth compounds in ways paid acquisition can't. We run both in parallel, so you have a short-term pipeline from paid search while the longer-term demand generation channels build toward predictable revenue growth.
