At The Influence Agency, we’re pros in social media marketing, paid advertising, marketing automation, and more. By working with our award-winning team, get the cheat code to effective SaaS marketing strategies.
SaaS Digital Marketing Agency
SaaS Marketing Services Great Brands Can Trust
Let’s add sass to your SaaS marketing. Partner with The Influence Agency, a trusted SaaS marketing agency, and watch as we transform results into nothing short of extraordinary!
Work with us
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“I don’t want my user base to grow…” said no one ever
There are 992 SaaS companies in Canada, thousands in the US, and hundreds more scattered across the globe. With software tools popping up left and right, how do you keep your service from blending into the background?
SaaS companies we help grow
With the TIA team, you have a supercharged marketing engine to fuel your business's user growth while you focus on building and building incredible software for the masses.
Work with us
Customer relationship management (CRM)
Customers want the right amount of attention. Too much can send them running, and too little might send them packing. We know exactly how to draw in the right business userbase that will subscribe, adopt, and champion your CRM tool to their networks.
Project management
From engaging reels to insightful infographics and interactive content, we’ll help you charm your way into your potential customers’ minds. We'll make it easy to answer the “what” and “why”: What do I gain? And why should it be your Project Management software above all else? We have those bases covered and know exactly how to communicate those values online.
Enterprise resource planning (ERP)
Highlight the benefits of a centralized system. Through easy-to-read content and clear visuals, we can create compelling campaigns that effectively showcase successful implementations of your ERP system.
Accounting and finance
You already know exactly what you can do, but do future clients? Create easy-to-digest content about financial reporting, budgeting, and forecasting. Team up with a marketing agency for your SaaS company and drive more value for your business.
And more
We’ve wowed many SaaS businesses, making us the SaaS content marketing agency to partner with for satisfying results. With The Influence Agency, discover the endless possibilities effective digital marketing strategies across marketing channels can bring you.
Experts in 360° digital elevation
Our SaaS digital marketing services
Unlock digital marketing growth with our full-service SaaS marketing solutions. From killer strategies to precise executions, we’re here to help you snag leads, boost brand awareness, reel in new customers, and keep the legacy ones happy.
Our award-winning team can dive into data like pros, helping you go global and focusing on effective inbound marketing efforts.
Not Just Anyone Can Market SaaS Companies
Who we do it for
Marketing SaaS companies takes more than just showcasing their products and services features—it takes skills, precision, and understanding. Good thing we’re a SaaS advertising agency.
We’re the agency for people who hate agencies
Testimonials
What our clients love about us
Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!
Natasha Eng
Director, Social Media and Marketing
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!
Andrew Verescak
Senior V.P. of Business Development
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.
LaToya Ingleton
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Senior Director Digital
Contact us 👋
Discover The Power of SaaS Marketing
Ready to see your business take flight?
Unleash the full potential of your SaaS product now and captivate your target audience. At The Influence Agency, we're here to propel you towards remarkable growth and success.
Reach out today to explore strategies and elevate your SaaS marketing game to the next level.
Let's connect
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Have questions?
We have answers
How can your digital marketing agency help us increase user acquisition and grow our customer base?
At our SaaS marketing agency, we mix creativity with data-driven strategies to boost your user acquisition and expand your customer base. We're all about deep diving into your target audience, and understanding them better to find out how we can craft engaging content and campaigns that click with your potential new customers.
What experience does your agency have in marketing SaaS products within our industry niche?
Our agency has extensive experience in marketing SaaS products. At The Influence Agency, we have successfully collaborated with similar businesses, leveraging our knowledge of industry-specific trends, pain points, and customer preferences. For instance, our partnership with Delta Investment Tracker earned them 29k app downloads.
With our tailored SaaS marketing strategies, we can help you create effective messaging, strategic positioning, and innovative campaigns that showcase your unique value proposition.
Our wealth of insights and expertise can amplify your SaaS product's market presence, driving you to lasting positive results.
How do you measure the success of your SaaS digital marketing campaigns?
We track key metrics like website traffic, conversion rates, customer acquisition cost, retention rates, and ROI to gauge the effectiveness of our campaigns and make data-driven decisions for optimal results.
What sets your agency apart in terms of marketing expertise for SaaS products?
Our deep understanding of the industry, combined with innovative strategies and a track record of stellar results, sets us apart as leaders in marketing SaaS products effectively.