SEO marketing agency
Your search for an SEO agency ends here
The value of organic website traffic can’t be overstated—your search for industry-leading SEO services ends here.
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What we do best
Not just anyone can make websites rank on page one
Search Engine Optimization (SEO) is a digital marketing strategy that focuses on increasing the traffic to your website through organic search engine results, primarily in Google. SEO marketing can be considered a “natural” or “earned” strategy because you haven’t paid Google to appear at the top of their search engine results page (SERP).
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Who we do it for
Drive organic results with the right SEO marketing agency
It’s an uphill climb to Google’s first page—we’ll be your guide.
SEO works by optimizing your website structure and content for specific search terms to rank favorably in search engines. By following Google’s webmaster guidelines, as well as industry best practices, you can achieve long-term business growth. With so many businesses competing for the same attention, SEO is the key to ensuring your brand and content are what ultimately get the click that leads to a conversion.
Improve search rankings
“How’s the weather over there?” That’s what you’ll be asking your competitors whose non-optimized content appears outside the top 10.
Increase organic traffic
“Oh, hello there!” You’ll be saying this to all the new customers you’re getting who have organically discovered your brand.
Enhance brand visibility
“They see me and they love me!” Say this aloud knowing your brand is more visible than it’s ever been thanks to SEO.
68% of all online experiences start with a search engine. Make it count
Boost my rankings
How we dominate search engine optimization
Our search engine optimization services
Let’s get optimized
Answer Engine Optimization (AEO)
We make your brand the answer. Our AEO SEO services boost visibility where decisions start, in AI search, voice, and snippets.
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Local SEO
We take full advantage of proven features like Click to Call, Request a Quote, and Book an Appointment to get you more leads.
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On-page SEO
We’re SEO marketing detectives—we’ll go over everything from headings to links in your footer with a magnifying glass to find issues.
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Off-page SEO
We mine your competitors for link gaps, develop content, and build lists of highly targeted domains for outreach.
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Technical SEO
Improving site flow, speed, and structure—our wizards do all this and more so your website performs better than ever.
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Ecommerce SEO
We’ll improve the performance of your e-commerce store by ensuring your product descriptions feature relevant keywords.
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SEO for PR
Our SEO team will boost your PR efforts by building up networks of valuable backlinks, establishing you as an industry leader.
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SEO content
None of our content goes out without being optimized—that means careful keyword research supported by calculated on-text edits.
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We’re the agency for people who hate agencies
Testimonials
What our clients love about us
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Senior Director Digital
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!
Natasha Eng
Director, Social Media and Marketing
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.
LaToya Ingleton
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!
Andrew Verescak
Senior V.P. of Business Development
Find the perfect plan for you
| PHASE | FEATURES | TIER 1 $3500/mo | TIER 2 $5500/mo | TIER 3 $7500/mo |
|---|---|---|---|---|
| Set Up | Technical website audit & action items to be implemented | |||
| Pages optimized during set up | Up to 35 pages | Up to 55 pages | Up to 75 pages | |
| Keyword research & optimization | ||||
| Keyword mapping to target pages | ||||
| Keyword rank tracking (mobile & desktop) | 100 keywords | 150 keywords | 200 keywords | |
| Custom title tags & meta descriptions for improved click-through rate | ||||
| Schema implementation for enhanced search results | ||||
| Robots.txt optimization | ||||
| XML sitemap creation & submission | ||||
| Duplicate content analysis | ||||
| Google Analytics 4 set up with event tracking | ||||
| Google Search Console set up | ||||
| Google Business Profile set up or optimization | 1 location | 1-2 locations | 3-5 locations | |
| Comprehensive SEO audit + set up completion report | 4-6 weeks from start | 4-6 weeks from start | 4-6 weeks from start | |
| Call Tracking set up for form submissions and phone calls | ||||
| Recurring | Quarterly guest blog outreach and publication for backlinks | 1 guest blog | 3 guest blogs | 6 guest blogs |
| Quarterly Surfer SEO-powered content audits | 1 page | 3 pages | 6 pages | |
| Quarterly internal link mapping and optimization | ||||
| Quarterly title tag and meta description CTR testing | 5 pages | 10 pages | 15 pages | |
| Quarterly SEO health check (image optimization, core web vitals, crawl errors) | ||||
| Quarterly Google Analytics traffic analysis | ||||
| Quarterly SERP analysis for search snippets, map pack, and knowledge panel updates/opps | ||||
| Quarterly business info citation creation and correction on third party listings | 1 location | 1-2 locations | 3-5 locations | |
| Reporting | Dedicated Client Success Manager | |||
| Dedicated SEO Lead | ||||
| Lead Legend marketing platform to track all calls, forms, and traffic | ||||
| Keyword rank tracking dashboard access (if requested) | ||||
| Quarterly keyword ranking reporting | ||||
| Quarterly traffic and lead reporting | ||||
| Quarterly competitor conquest reports | ||||
| Quarterly conversion rate optimization suggestions | ||||
| Recurring Investment - Min 6 month commitment |
The SEO team you've been searching for
There you have it: our SEO process in a nutshell.
We have the knowledge, skills, and experience to optimize your digital presence—we offer the SEO services you’ve been searching for!
Contact us 👋
Let's connect
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Have questions?
We have answers
What is SEO?
SEO is the process of improving a website so it ranks higher in organic (unpaid) search results and earns more qualified traffic.
Why is SEO important?
SEO makes your business discoverable on search engines. Your business showing up organically near the top helps to build credibility and earns more clicks without paying for every visit. SEO compounds over time and keeps bringing qualified traffic you can measure and improve.
What are the benefits of SEO?
SEO helps your ideal customers find you when they search, bringing consistent organic traffic and conversion-ready leads. It’s a durable, long-term strategy that fuels business growth.
How does SEO work?
SEO has few important pillars that help drive the performance of your webiste. They are:
Content: create helpful pages that match search intent
Technical: ensure your website is fast, crawlable, and mobile-friendly
Links: Increase your authority and reputation by earning quality backlinks to build authority
Relevance: Align your content with the intent of the users so that search engines match queries
What is an example of SEO?
By optimizing your page for “ Business Services in Toronto” in titles and headings to on-page copy, as well as improving site speed and internal links, and building local citations, may allow you to rank higher for that term and generate more inquiries.
What’s the difference between on-page and technical SEO?
The on-page SEO are the factors that improve the functionality of the webpage that users can see and interact with such as titles/H1s, content quality, keywords, images (alt), internal links, meta descriptions, UX.
While, technical SEO is the behind-the-scenes foundation users don’t see but search engines rely on. These factors include: site speed, mobile-friendly, HTTPS, crawl/index (robots.txt, sitemaps), canonical tags, structured data, clean URLs, proper redirects.
What is the best way to prioritize on-page vs. technical tasks?
We recommend fixing foundational technical set up such as speed, mobile, HTTPS, crawl/index. This is then followed by optimizing on-page elements on high-impact pages such as titles/H1s, content, internal links.
Finally, improve competitiveness on search engines by implementing advanced techniques such as schema, AEO content development, local SEO.
Can you help with my Google Business Profile?
Yes, at The Influence Agency, local SEO support includes GBP optimization, citations, and NAP consistency (and review guidance).
What are the key SEO metrics to track?
Each client has different business priority, but we are able to track the following metrics for you:
- Organic traffic
- Keyword rankings
- Conversions/leads from organic
- Conversion rate
- Revenue / LTV from organic users
- Engagement (bounce rate, time on page, pages/session)
How to measure SEO ROI for a new website?
We understand that each business measures success differently, however, the the traditional way to measure ROI from SEO is
ROI = (Value from SEO in leads/sales − Cost of SEO) ÷ Cost of SEO × 100
Where Value from SEO = Monthly organic traffic × Conversion rate × LTV.
What are some common SEO mistakes?
These are the most common SEO mistakes that hurt the organic visbility of your site.
- Skipping keyword research / search intent
- Having thin, low-quality, or duplicate content
- Keyword stuffing (high density) in content
- Having a slow site, poor mobile experience
- Missing basics (titles, meta, schema)
- Website having broken links / bad redirects
- Weak internal linking
- Ignoring UX and clear CTAs
Why is SEO so hard?
SEO is challenging because search algorithms change constantly and competitors are fighting for the same visibility. It requires a rare blend of technical know-how and strong content skills to execute well.
How much does SEO services cost?
Our monthly SEO services begin at $3,500, with costs scaling based on competitiveness, content volume, and ongoing optimization requirements.
Need to hire an SEO Agency?
Check out our SEO service locations
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