Gaming marketing for brands who want to own the leaderboard
We’re the game marketing agency that helps brands win with high-impact strategies, influencer partnerships, and data-driven marketing solutions.
Work with us
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In gaming, it’s all about staying ahead, because second place isn’t good enough. Whether you’re launching for the first time, building an esports community, or driving downloads, The Influence Agency delivers next-level, game-changing marketing strategies that keep you ahead of the pack.
Work with us
Step into the extraordinary with our unique approach to gaming solutions. We don’t just work with indie developers and gaming giants—we build partnerships. We create custom strategies to boost brands, grow communities, increase engagement, and drive revenue for both gaming brands and brands who wish to sell to the gaming community alike.
Work with us
Whether you're an indie developer or a global gaming powerhouse, our game marketing strategy is designed to help you foster vibrant communities, boost engagement, and drive measurable revenue growth.
Esports and gaming betting platforms thrive on engagement. We create high-impact campaigns that fuel excitement, grow audiences, and keep fans coming back for more.
With millions of mobile games competing for attention, standing out is critical. Our gaming marketing strategies drive downloads, in-app purchases, and long-term user retention.
We generate buzz, attract sponsors, and create experiences players and fans won’t forget, from global gaming expos to online tournaments.
Our team powers digital marketing for the entire gaming ecosystem—from gaming peripherals to every day consumer products gamers and their audience love —we specialize helping brands connect with players, creators, and gaming communities worldwide.
Gaming brands deserve multi-channel strategies that dominate the competition. We build communities, drive engagement, and create long-term impact. From influencer partnerships to targeted advertising, we craft winning plans for every level of play.
Why choose us
Gaming isn’t just another industry to make a mark in—it’s a culture with fresh escapes, exciting competition, and fantastical worlds. Whether you’re reaching hardcore gamers, casual players, or esports enthusiasts, you need marketing that speaks their language. We create experiences that fuel engagement and build lifelong fans.
What our clients love about us
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!
Andrew Verescak
Senior V.P. of Business Development
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Senior Director Digital
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.
LaToya Ingleton
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!
Natasha Eng
Director, Social Media and Marketing
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
Hoping your game goes viral isn’t a strategy. You need marketing that drives real engagement, builds communities, and turns players into lifelong fans. That’s where our team of experts come in!
Ready to claim final boss status? Let’s play to win. Contact us today!
Gaming marketing promotes video games, esports events, and gaming brands through digital strategies like influencer partnerships, paid media, content creation, and gaming community engagement.
Building a gaming community requires a mix of social media engagement, influencer collaborations, Discord servers, exclusive content, and interactive experiences that keep players invested.
Influencer marketing is one of the most powerful tools in gaming. Streamers and content creators can introduce your game to millions, driving downloads and engagement faster than traditional ads.
Our team will track key metrics like player engagement, conversion rates, gaming community growth, influencer reach, ad performance, and retention rates to measure marketing impact.
Connect with The Influence Agency, and we’ll craft a custom marketing strategy tailored to your game, brand, or esports platform. Let’s level up your reach together.