Media Buying

Blog

Discover expert insights on media buying, including Google Ads, social media advertising, programmatic, CTV, DOOH, and broadcast strategies, on The Influence Agency blog.

A young man looks at a collage of information on a pinboard.

Digital Marketing

What media fragmentation means for your marketing strategy in 2026

Media fragmentation has changed how consumers discover and trust brands. Learn what it means for your marketing strategy and how to adapt.

Read article

A black and white image of a man collaged with a doodle of a green jet pack

Digital Marketing

Preparing for Google Analytics’ Move to GA4

Big changes are coming and we all need to be ready. But what does the switch to GA4 mean for marketers?

Read article

The Complete Guide to Social Media Ad Sizes in 2024 - The Influence Agency

Social Media Marketing

The Complete Guide To Social Media Ad Sizes In 2024

Getting social media ad sizes wrong is a total oopsie that can leave your ads looking like an awkward, stretched-out mess. Click to avoid making this mistake!

Read article

Google Ads 2022 Updates You Need to Know - The Influence Agency

Digital Marketing

Google Ads Updates You Need To Know

Google Ads is an everchanging platform which can be hard to keep track of. We’ve compiled a list of updates announced in 2022 and the next steps for advertisers.

Read article

Google Shopping Campaigns for Beginners - The Influence Agency

Digital Marketing

Google Shopping Campaigns For Beginners

Learn how Google Shopping campaigns can help increase brand awareness and drive your e-commerce sales. Find out what Google Smart Shopping is all about!

Read article

An illustration of an astronaut against a pink background

Digital Marketing

Revolutionizing Digital Advertising: How AI-Powered Tools Enhance Ad Campaigns

The integration of AI in advertising has created endless possibilities for marketers to leverage. Unlock the future of digital advertising with The Influence Agency.

Read article

A futuristic city with billboards in the clouds

Digital Marketing

A Blueprint for Diversifying Your Digital Ad Spend

Diversifying ad spend is an essential digital advertising strategy for successful businesses in 2024. Learn how to develop an ad diversification strategy here.

Read article

Digital Marketing

Programmatic vs PPC Advertising: What's the Difference?

What's the difference between programmatic advertising and pay per click advertising? Discover which suits your campaigns best with the help of this guide!

Read article

TikTok Shopping graphic|Example of a Shopping Ad of a woman rollerblading and the product card displaying the roller blades the woman is wearing|Diagram of the Infinite Loop (Discovery, Consideration, Purchase, Review, Participation)|Example of a LIVE Shopping Ad of a woman applying pink liquid eyeliner to her eye and the product card displaying pink liquid eyeliner

Social Media Marketing

Everything You Need to Know About TikTok Shopping Ads

Discover everything you need to know about TikTok Shopping Ads on The Influence Agency's blog. Learn how to leverage this feature for effective e-commerce marketing.

Read article