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Discover expert insights on media buying, including Google Ads, social media advertising, programmatic, CTV, DOOH, and broadcast strategies, on The Influence Agency blog.

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Digital Marketing

Preparing for Google Analytics’ Move to GA4

Big changes are coming and we all need to be ready. But what does the switch to GA4 mean for marketers?

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The Complete Guide to Social Media Ad Sizes in 2024 - The Influence Agency

Social Media Marketing

The Complete Guide To Social Media Ad Sizes In 2024

Getting social media ad sizes wrong is a total oopsie that can leave your ads looking like an awkward, stretched-out mess. Click to avoid making this mistake!

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Google Ads 2022 Updates You Need to Know - The Influence Agency

Digital Marketing

Google Ads Updates You Need To Know

Google Ads is an everchanging platform which can be hard to keep track of. We’ve compiled a list of updates announced in 2022 and the next steps for advertisers.

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Google Shopping Campaigns for Beginners - The Influence Agency

Digital Marketing

Google Shopping Campaigns For Beginners

Learn how Google Shopping campaigns can help increase brand awareness and drive your e-commerce sales. Find out what Google Smart Shopping is all about!

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Digital Marketing

Revolutionizing Digital Advertising: How AI-Powered Tools Enhance Ad Campaigns

The integration of AI in advertising has created endless possibilities for marketers to leverage. Unlock the future of digital advertising with The Influence Agency.

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Digital Marketing

A Blueprint for Diversifying Your Digital Ad Spend

Diversifying ad spend is an essential digital advertising strategy for successful businesses in 2024. Learn how to develop an ad diversification strategy here.

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Digital Marketing

Programmatic vs PPC Advertising: What's the Difference?

What's the difference between programmatic advertising and pay per click advertising? Discover which suits your campaigns best with the help of this guide!

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Social Media Marketing

Everything You Need to Know About TikTok Shopping Ads

Discover everything you need to know about TikTok Shopping Ads on The Influence Agency's blog. Learn how to leverage this feature for effective e-commerce marketing.

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Google Search Ads Metrics - The Influence Agency

Digital Marketing

12 Google Search Ads Metrics To Discuss With Your Agency

Learn essential Google Ads metrics to discuss with your agency on The Influence Agency's blog. Optimize your campaigns with expert insights and analysis.

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