Recognizing the industry’s top talent and the management teams behind them.
Consumer packaged goods digital marketing services brands can trust
Fueling growth for CPG brands with data-driven strategies and bold, modern, and creative solutions.
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Being #1 in the mix of multiple Consumer Packaged Goods (CPG) brands happens when visibility becomes a top priority! Your brand deserves more than just shelf space—it needs recognition, loyalty, and impact. At The Influence Agency, we craft digital marketing strategies that turn everyday products into household names. Let’s make your brand one that’s impossible to ignore.
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The beauty of CPG brands is that each one has its own story! You won’t find another CPG marketing agency with the versatility to elevate such a diverse range through innovative strategies.
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No matter how delicious your product is, you’ll compete for attention in a saturated space. Our food and beverage marketing team will craft mouthwatering digital campaigns, influencer partnerships, and data-backed ad strategies that put your products at the forefront of consumer cravings.
Skin care, hair care, and hygiene brands need more than a pretty package. Our team creates compelling content and performance-driven strategies to position your products as essentials in every self-care routine.
From cleaning supplies to paper products, brands must be top-of-mind when consumers replenish household goods. We help you build trust and loyalty through dynamic campaigns that emphasize quality, convenience, and necessity.
Consumers want products they can trust. We specialize in building credibility and engagement for wellness brands using educational content, expert endorsements, and precision-targeted digital marketing.
The pet industry is booming, and competition is fierce. Whether premium pet food or grooming supplies, we help your brand resonate with pet owners through storytelling, targeted ads, and engaging social content.
Parents seek the best for their little ones, and brand trust is everything. We craft thoughtful campaigns that highlight safety, quality, and convenience, ensuring your baby products become household staples.
We’re the marketing agency that takes a full-service approach to growing brands—leveraging every digital channel to maximize your impact. Why rely on just one strategy when a multi-faceted approach drives better results? That’s how we think, and it’s how we win.
Who we do it for
With endless choices on the shelves, getting consumers to reach for your product requires more than just a great formula or flashy packaging—it takes next-level marketing. It’s time to stop blending in and start standing out with a CPG marketing agency that knows how to drive real results.
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What our clients love about us
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!
Andrew Verescak
Senior V.P. of Business Development
Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!
Natasha Eng
Director, Social Media and Marketing
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.
LaToya Ingleton
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Senior Director Digital
Simply waiting to be noticed won’t get results—our CPG marketing agency takes action and delivers. Your brand and product deserve the spotlight, and we’re here to make it happen.
Contact us today for CPG services that produce results.
CPG marketing focuses on promoting packaged goods through digital, social, and traditional channels to drive brand awareness and sales. This includes everyday products like food, beverages, personal care, and household items.
A specialized CPG marketing agency understands the unique challenges of the industry, from crowded markets to shifting consumer trends. They use proven strategies to create impactful marketing campaigns to maximize brand visibility and sales.
CPG brands face tough competition, (potentially) saturated markets, changing consumer preferences, and the need for strong brand differentiation and identity. Digital marketing, retail partnerships, and targeted advertising are key to overcoming these hurdles.
A viral social media campaign featuring influencers showcasing a new snack brand, paired with paid ads and strategic email marketing, is a great example of CPG marketing in action.
Boosting CPG sales requires a fine blend of digital advertising, influencer partnerships, SEO, social media engagement, and compelling brand storytelling to build consumer trust and loyalty. Lucky for you, this combo is our specialty!