CPG marketing built for the shelf, the scroll, and the sale
In consumer packaged goods, visibility is the product. We partner with CPG brands to convert digital attention into real consumer demand, turning everyday products into household staples that people reach for again and again.
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Shelf space used to decide winners in a competitive market like CPG marketing. Now, discovery happens on TikTok, Google, and in AI search results before a consumer ever walks into a store. Working with The Influence Agency, a full-service CPG digital marketing agency, means attracting high-intent buyers, building trust, and converting clicks into paying customers.
Work with us
Who we do it for
Shelf space used to decide winners in a competitive market like CPG marketing. Now, discovery happens on TikTok, Google, and in AI search results before a consumer ever walks into a store. Working with The Influence Agency, a full-service CPG digital marketing agency, means attracting high-intent buyers, building trust, and converting clicks into paying customers.
Think about how you buy things now. Before a product ever hits a shopping cart, it gets vetted on TikTok, searched on Google, or recommended by ChatGPT. If your brand isn't hanging out in those digital spaces, your competitor is.
If your SEO is only targeting your brand name and not the actual problems or ingredients your customers are searching for, you're missing the exact moment they’re ready to buy
If AI tools (like ChatGPT or Perplexity) don't know who you are, they'll recommend someone else when a shopper asks for a product like yours.
Most CPG brands have no idea how much money they're leaving on the table during this "discovery phase" until their sales suddenly flatten out.
The highest-performing content for CPG right now isn’t shot in a studio; it’s shot on an iPhone by a real person. When your ads look like traditional commercials, people swipe right past them. Your ad costs go up, and your views go down.
CPG brands using raw, user-generated content (UGC) and creator partnerships are seeing way better memory recall and lower costs per lead.
Instagram and TikTok reward realness. Polished corporate videos are consistently getting out-performed by creators just showing how a product fits into their daily routine.
If you don't have an influencer strategy, you're handing over consumer trust to the brands that do.
Driving traffic to a website is only half the battle. If visitors land on your page and leave without buying, or if they join your email list just to get ignored, you're wasting your marketing budget.
If your product pages don't feature real reviews or clear benefits, shoppers will click away.
If your emails only go out when you're having a sale instead of actually building a relationship, you're missing out on easy, loyal revenue.
Without constantly tweaking and improving your conversion rate (CRO), you'll end up spending more and more money on paid ads just to get the same results.
Get more traffic
The beauty of CPG brands is that each one has its own story! You won’t find another CPG marketing agency with the experience to help businesses across all industry verticals attract new customers, build loyalty, and scale.
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No matter how delicious your product is, you’re competing in one of the most crowded shelves in the store. Our food and beverage marketing strategies drive discovery, build appetite appeal across social and search, and convert curiosity into consistent purchase behavior.
Self-care is deeply personal, and consumers trust people, not logos. We design campaigns that position your products as daily essentials through genuine creator partnerships and smart paid media, earning their trust before we ever ask for their credit card.
From dish soap to paper towels, household items win on habit. We focus on building the kind of everyday familiarity and smooth digital experiences that make your brand the automatic choice when it’s time to restock.
Shoppers in this space are skeptical; they want proof, not promises. We build your credibility using compliance-aware educational content, trusted creator endorsements, and SEO that captures people searching for specific health benefits and ingredients.
Pets aren’t just animals, they’re family members! Today’s pet parents research treats and toys as carefully as they do baby food. We plug your brand directly into passionate pet communities with relatable storytelling and influencer campaigns that show you care just as much as they do.
When it comes to family, trust is everything. Period. We craft campaigns that lead with safety, transparency, and quality, helping your brand become the one that parents enthusiastically recommend in the group chat.
We’re the CPG digital marketing agency that takes a full-service approach to growing brands, leveraging every digital channel to maximize your impact. Why rely on just one marketing strategy when a multi-faceted approach drives better results? That’s how we think, and it’s how we win.
Who we do it for
CPG marketing requires a deep understanding of consumer psychology, retail dynamics, and platform-native creative. The Influence Agency is your consumer packaged goods marketing agency partner that understands how purchase decisions actually get made. With extensive experience helping brands in the startup space, all the way to established names defending their share, our track record speaks for itself.
Read the case study
What our clients love about us
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Vice President, Marketing & Digital
I’ve had the pleasure of working with The Influence Agency for over five years, and they continue to impress me with their professionalism, creativity, and genuine care for the people they work with. As they’ve grown, they’ve managed to maintain the same kind and collaborative spirit that made them stand out from the start. The team goes above and beyond to advocate for their clients, while still prioritizing building authentic partnerships and strengthening relationships across the creator space. Working with them always feels effortless and inspiring, a true reflection of their dedication and passion for what they do.
Kristen MacLellan
Founder of Yesterday Inc.
We have been working with TIA for about a year and they have transformed our business. We have worked with a few different marketing agencies and TIA is different! Most firms are great at one thing (ad buying, social media management, influencers, etc.) and we used to do these things a la cart with different agencies. TIA is 5 elite marketing companies in one: Ad buying, Social Media, Content Creation, and influencers, branding/website AND EVERYTHING ELSE. They care about our business as much as we do and at the end of the day that is probably why their work is so excellent.
Burke MacArthur
Managing Partner
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. TIA had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
Simply waiting to be noticed won’t get results. Our CPG marketing agency takes action and delivers, building a system that generates awareness, drives sales, and creates the kind of brand loyalty that compounds over time.
Let’s build something consumers can’t stop reaching for! Get in touch today!
CPG brands face a set of challenges that general advertising or marketing agencies aren’t equipped for: platform-native creative requirements, influencer-driven purchase behavior, category-specific SEO, and the pressure to perform at both the retail and direct-to-consumer level.
A CPG marketing agency specializing in 360º services brings proven frameworks that start working immediately instead of learning on your budget. The Influence Agency brings the best of performance marketing and brand marketing together to drive real results for your CPG brand.
We drive growth and sales by combining creator campaigns that build real trust, paid ads that find shoppers exactly when they’re ready to buy, and SEO that brings in free, organic traffic. Then, we back it all up with email marketing that turns one-time buyers into regulars. Every single thing we do is tied to a metric that actually matters to your bottom line.
We know how strict things are for food/beverage, supplements, and baby products. Compliance isn't an afterthought for us; it’s built into our process from day one. We set up creative frameworks that respect your legal boundaries and catch sensitive claims early, keeping your campaigns moving fast without risking a headache later.
You’ll start seeing lifts in brand awareness and sales from paid media and influencer campaigns within the first two to four weeks. Deeper strategies like SEO take about three to six months to really catch fire, but they offer massive compounding returns by the one-year mark. We balance quick wins with long-term growth, and we're totally transparent about both.
