Event marketing agency
Event marketing services great brands can trust
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Types of events
The beauty of events is that no two are the same! You won’t find another events marketing agency capable of handling such a wide variety.
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Music festivals
We have extensive experience taking our client’s music festivals to the next level through imaginative social media campaigns and strategic content creation.
Influencer events
Influencers know how to draw a crowd. We’re the event marketing agency that will help you get the word out and get their devoted fans get excited about attending.
Cultural and entertainment events
There’s nothing like counting down the days before a massive festival or celebration, and together we can build some serious hype.
Professional events
Being highly experienced with all forms of professional advertising—including LinkedIn and Google Ads—helps us market conferences, trade shows, and expos.
Experiential events
Experiential events go beyond showing potential customers what you have to offer by immersing them in an experience. We’ll help you market yours!
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Product launches and promotional events
Whether you’re looking to debut a new product or simply promote your brand, we’ll help you make an impression people won’t soon forget.
Experts in 360° digital elevation
Our event marketing services
We’re the event marketing agency that takes a full-service approach to our work—we take advantage of all channels and opportunities. Why settle for one avenue when you could go through several to get better results? That’s our mindset!
Social media marketing
Whether it’s Facebook, Instagram, TikTok, or LinkedIn, we know a thing or two about generating buzz through social media marketing. We’ll make sure your target audience hears about your event on social platforms and can’t wait to attend.
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Website design & development
People aren’t going to attend your event if your website leaves more than a little be desired. Our web design and development services will ensure yours always impresses, setting the tone for what people can expect at your event, and ensuring there is no purchasing friction and users convert at the highest rate possible.
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Search engine optimization
You can put all sorts of amazing content on the internet, but if it doesn’t show up on search engines nobody will see it. Search engine optimization (SEO) is the key to ranking highly on Google so people find your site, content, and event.
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Videography & photography
That old saying about how many words a picture is worth is especially true when it comes to custom-branded photography. As for professional videography? We’ll let you do the calculations and figure that one out for yourself.
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Content marketing
The content your brand puts out shapes its identity, so make sure your content strategy is sending the right messages. From well-written blogs to postable assets, working with us will ensure yours is effectively supporting your event.
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Email marketing
Emails are great event promotion tools, but writing ones that don’t immediately get deleted is easier said than done. We have plenty of practice creating emails that get read instead of sent to the dreaded spam folder.
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Influencer marketing & gifting
Influencer marketing is lightning in a digital bottle. Not only can they star at the event itself, but they can also build hype for it with their followers. We’ll work with how to determine who to pick and how we can best utilize their presence.
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Paid media
Paid media is a powerhouse for driving visibility and results. Not only can it amplify your brand during key campaigns, but it can also build momentum before the launch. We’ll guide you through selecting the right channels and strategies to maximize the impact of your investment and ensure every dollar is working for you.
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We’re the agency for people who hate agencies
Testimonials
What our clients love about us
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Senior Director Digital
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.
LaToya Ingleton
Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!
Natasha Eng
Director, Social Media and Marketing
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!
Andrew Verescak
Senior V.P. of Business Development
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Hold the applause… for now
We’re the event marketing agency that gets sh*t done.
The world is too busy to cross your fingers. Partner with us to ensure your event is the talk of the town and a smashing success for your brand.
Contact us today for event marketing services that work!
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Have questions?
We have answers
What is event marketing?
Event marketing refers to the strategy behind promoting a brand, product, or service through organized events or experiences. The primary goal of event marketing is to engage with target audiences in a meaningful way, create memorable experiences, build brand awareness, generate leads, and ultimately drive sales or other desired outcomes.
Why should I hire an event marketing agency?
You should hire an event marketing agency because building hype for an event is challenging! People are constantly being bombarded with different things online, so cutting through the noise takes serious skill and strategy. Working with an events marketing agency is a great way to ensure your brand experience delivers on all fronts.
How effective is event marketing?
Event marketing is very effective—when it’s done by us, that is! Not every event marketing agency is going to go the extra mile for your brand, and knows what will motivate ticket sales like us. We get the results you’re looking for by taking a multi-faceted approach to the process and leveraging every element of the sales funnel. We have a track-record of selling out events of all types and growing attendance numbers year-over-year.
What types of events can benefit from event marketing services?
All types of events can benefit from event marketing services, from music festivals to product launches and even virtual events. If you want to build awareness and get people excited about attending, then event marketing can help make it happen.
How can I measure the success of my event marketing campaigns?
You can measure the success of your event marketing campaigns in a variety of ways, from attendance numbers to how you engage customers. What metrics matter most to you will likely connect to your goals—so what do you want to accomplish?