Event marketing agency that sells tickets before the doors open
Sold-out events don't start on launch week. Your next attendee finds your event in a feed and decides in a few minutes whether it's worth their weekend. The Influence Agency is the event marketing agency that reaches your target audience early and turns that attention into tickets, registrations, and a full room.
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Festival organizers, conference teams, and brand activation leads across North America come to us with the same question: how do we fill the space? We start with your attendance goal, whether that's more tickets, more registrations, or fewer empty seats on the day.
Event promotion across social media, paid ads, and SEO from announcement day, not just on-sale week
Event influencer marketing with creators who bring attention to their audiences during the sales period, as well as who post live from the floor
Paid media on Google, Facebook, TikTok, and LinkedIn with clear conversion tracking and attribution tied to ticket sales and registration
Event email marketing that turns past attendees and waitlists into early-bird buyers
Photography, videography, and content creation that make this year's event next year's ad
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There are three places events usually lose people: when the announcement never reaches them, when they click an ad but don't finish checkout, and when the event ends and nobody follows up. As a full-service event marketing agency, we close all three.
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People searching "music festivals this summer" want a date, a lineup, and a price, not your event's name. If your website only ranks for your name, or you announce once and go quiet, they make other plans. Ticket sales and registrations still pile up late, and without an early runway you're guessing at catering, staffing, and logistics until the doors open.
Paid ads sell tickets fast when they're set up right, but campaigns that report on clicks without conversion tracking can't tell you which ad sold a ticket. Send website traffic to a slow mobile checkout, and buyers leave before they pay, while broad targeting pays for people who'll never travel to your city.
The person who came last year is your easiest sale next year, yet too many events go quiet the moment the venue clears. The footage sits in a shared drive, attendees forget, and sponsors who never see their numbers renew with someone else.
We're the event marketing agency that runs every channel toward one number: attendance.
Our event promotion services cover every platform your audience uses, built into one marketing strategy that follows the attendee journey from first scroll to checked-in badge. The data from each channel sharpens the next.
Every event sells a date, a place, and a reason to show up. Whether it's a small business pop-up or a festival that fills a city, we build the event marketing strategy around your audience, ticket pricing, budget, and attendance goals.
Sell out passes before the full lineup drops. We build the hype cycle, creator partnerships, and paid social retargeting that turn lineup buzz into ticket sales at every price tier.
Grow attendance without losing what makes your event matter to its community. We apply the same strategic care to every cultural and entertainment event as we did for Pride Toronto's 2019 festival, where our comprehensive influencer, social media, and email campaigns successfully drove over 1.7 million attendees.
Fill seats with the right decision-makers, not just more badges. As a B2B event marketing agency, we run LinkedIn, Google, and email campaigns for large-scale conferences and expos, measured on lead quality. For exhibitors, as their trade show marketing agency, we drive booth traffic and book meetings before the show floor opens.
Turn a launch day into a launch month. A new product launch needs a crowd in the room and a bigger one online. We build the creator seeding, teaser content, and paid media that reach new customers.
The typical brand activation agency stops at the build. We make sure people show up to it. As your experiential marketing agency, we promote pop-ups, sampling tours, and activations before launch day, then amplify the experience so the people who connect with your brand become customers.
Creators draw a crowd, and their followers want in. We build the guest list, manage communication with every creator on it, and plan content moments that carry your event far beyond the room.
What our clients love about us
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and they’re a great alternative to the traditional marketing efforts taken for the NFP I work for. TIA had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
I’ve had the pleasure of working with The Influence Agency for over five years, and they continue to impress me with their professionalism, creativity, and genuine care for the people they work with. As they’ve grown, they’ve managed to maintain the same kind and collaborative spirit that made them stand out from the start. The team goes above and beyond to advocate for their clients, while still prioritizing building authentic partnerships and strengthening relationships across the creator space. Working with them always feels effortless and inspiring, a true reflection of their dedication and passion for what they do.
Kristen MacLellan
Founder of Yesterday Inc.
We have been working with TIA for about a year and they have transformed our business. We have worked with a few different marketing agencies and TIA is different! Most firms are great at one thing (ad buying, social media management, influencers, etc.) and we used to do these things a la cart with different agencies. TIA is 5 elite marketing companies in one: Ad buying, Social Media, Content Creation, and influencers, branding/website AND EVERYTHING ELSE. They care about our business as much as we do and at the end of the day that is probably why their work is so excellent.
Burke MacArthur
Managing Partner
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 10 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Vice President, Marketing & Digital
We’re the event marketing agency that gets sh*t done.
The world is too busy to cross your fingers. Partner with us to ensure your event is the talk of the town and a smashing success for your brand.
Contact us today for event marketing services that work!
Event marketing refers to the strategy behind promoting a brand, product, or service through organized events or experiences. The primary goal of event marketing is to engage with target audiences in a meaningful way, create memorable experiences, build brand awareness, generate leads, and ultimately drive sales or other desired outcomes.
You should hire an event marketing agency because building hype for an event is challenging! People are constantly being bombarded with different things online, so cutting through the noise takes serious skill and strategy. Working with an events marketing agency is a great way to ensure your brand experience delivers on all fronts.
Event marketing is very effective—when it’s done by us, that is! Not every event marketing agency is going to go the extra mile for your brand, and knows what will motivate ticket sales like us. We get the results you’re looking for by taking a multi-faceted approach to the process and leveraging every element of the sales funnel. We have a track-record of selling out events of all types and growing attendance numbers year-over-year.
All types of events can benefit from event marketing services, from music festivals to product launches and even virtual events. If you want to build awareness and get people excited about attending, then event marketing can help make it happen.
You can measure the success of your event marketing campaigns in a variety of ways, from attendance numbers to how you engage customers. What metrics matter most to you will likely connect to your goals—so what do you want to accomplish?
