Data without direction is just noise. Our reporting framework brings clarity to your entire marketing ecosystem, transforming insights into measurable growth.
There’s no shortage of data in modern marketing, but making sense of it is another story. With performance spread across platforms, vendors, and channels, it’s easy to lose sight of what’s actually moving the needle. Rising acquisition costs, zero-click search, AI-driven discovery, and multi-touch journeys have made surface-level reporting outdated.
The Influence Agency brings everything together. By connecting data analytics across channels and touchpoints, we turn performance metrics into insights that are clear, actionable, and built to support informed decision-making.
Work with us
At The Influence Agency, data analysis isn’t something we tack on at the end; it’s baked into our process from day one. Our teams use a data-driven approach to guide marketing strategies, planning, execution, and measurement as campaigns evolve. This means insights aren’t siloed or delayed; they’re actively shaping decisions across channels in real time.
We focus on meaningful signals: impact, intent, quality, and business outcomes, rather than numbers that look good on paper.
Transparency in the numbers is at the cornerstone of what we do. Live on-demand data and performance dashboards are made available to our clients, so you can observe performance across every channel at any time.
Partnering with a true 360 degree marketing agency means the left side of the brain is always speaking to the right side of the brain. Our team operates in lock-step from one service and tactic to the next; and shares insight which informs omni-channel success.
We track how every channel contributes, revealing what truly influences conversion, not just the final click.
We distinguish real momentum from short-term spikes, so decisions are based on trends, not noise.
Insights don’t sit in reports. They drive action, showing exactly where to scale, refine, or reinvest.
| Funnel stage | What we track | Tools used | Why it matters |
|---|---|---|---|
| Awareness | Impressions, reach, views, share of voice, new users | GA4, platform insights (Meta, TikTok, Google Ads, YouTube), Sprout Social, Agency Analytics, Lead Legend | Shows how effectively we’re capturing attention and getting your brand in front of the right audiences |
| Consideration | Keyword clusters, engaged sessions, scroll depth, content engagement, social saves/shares, community growth | GA4, GSC, SEMRush, Ahrefs, Sprout Social, CrazyEgg heatmaps, Agency Analytics, Lead Legend | Reveals whether people are actually interested, validating your message and content quality |
| Conversion | Leads, calls, form fills, e-comm transactions, lead quality, revenue, ROAS, CPL/CPA | Google Analytics events & conversions, Lead Legend CRM, Call Tracking Metrics, Google Ads, Meta Ads Manager, TikTok Ads Manager, Agency Analytics, Lead Legend | Connects channel activity to bottom-line performance so we can scale what’s truly working |
| Retention | Repeat purchases, returning visitors, email performance, social community health, sentiment | GA4, email platform analytics, Sprout Social, reviews/sentiment tools, Agency Analytics | Shows which channels and messages keep customers coming back and advocating for your brand |
| AI Visibility | LLM visibility experiments, zero-click query coverage, on-page validation signals | Custom dashboards, GA4, GSC, SEMRush, internal LLM test queries, Agency Analytics, Lead Legend | Helps future-proof your visibility as AI and zero-click experiences reshape how people discover brands |
Our proven framework for marketing analytics reporting
Before any dashboards go live, we align on goals, audiences, channels, and success metrics to ensure reporting reflects real business priorities.
Monthly reports deliver clear performance summaries, key insights, and next-step opportunities, without overwhelming you with noise.
Quarterly reviews focus on trend validation, strategic refinement, and scaling what’s working, without reactive pivots that disrupt long-term momentum.
Annual reviews connect year-over-year performance to strategic planning, helping guide budgets, priorities, and future growth initiatives.
Book a strategy call to explore marketing analytics reporting that fits your business.
Book a strategy call
As a full-service, data-driven marketing agency, we don’t just report on performance. We connect data across teams, channels, and strategies so you can see clearly what’s working, what needs attention, and where to focus next.
What our clients love about us
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Senior Director Digital
I’ve had the pleasure of working with The Influence Agency for over five years, and they continue to impress me with their professionalism, creativity, and genuine care for the people they work with. As they’ve grown, they’ve managed to maintain the same kind and collaborative spirit that made them stand out from the start. The team goes above and beyond to advocate for their clients, while still prioritizing building authentic partnerships and strengthening relationships across the creator space. Working with them always feels effortless and inspiring, a true reflection of their dedication and passion for what they do.
Kristen MacLellan
Founder of Yesterday Inc.
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.
LaToya Ingleton
It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!
Andrew Verescak
Senior V.P. of Business Development
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
Data-informed brand strategy, positioning, and messaging ensure your brand resonates consistently across every channel and touchpoint.
Explore services
Get a clearer view of your digital marketing performance and uncover where your biggest growth opportunities live. Let’s build a reporting framework that actually works.
As a top digital marketing analytics agency, we track KPIs tied to real business outcomes, not just surface-level engagement. This includes:
KPIs are customized by funnel stage, marketing channels, and business strategies/objectives to ensure reporting reflects what actually drives growth.
Our data-driven marketing services begin by mapping your business goals (e.g. revenue, growth targets, efficiency, or market expansion) to measurable performance indicators. We align analytics frameworks across SEO, paid media, social, content, and CRO, so reporting reflects how marketing performance contributes to broader business success, not isolated channel metrics.
As a full-funnel digital marketing analytics agency, we measure indirect impact using assisted conversions, customer engagement depth, user journeys, brand search lift, and cross-channel influence. Content and social often play critical mid-funnel roles, so we evaluate how they support conversion paths rather than relying solely on last-click attribution.
Our marketing analytics reporting prioritizes clarity over complexity. Each report includes plain-language summaries, visual dashboards, and prioritized recommendations. You’ll always understand what happened, why it happened, and what to do next without needing to interpret raw data or technical analytics jargon.
Yes. We frequently work alongside in-house teams, acting as an extension of their analytics and strategy capabilities. Our reporting and analytics services integrate existing data management platforms/dashboards, customer relationship management (CRM) data, and internal insights into a unified measurement framework so everyone works from the same source of truth.
Yes. As part of our marketing analytics solutions, we track competitor performance across SEO visibility, paid media activity, content strategies, and share of voice. These valuable insights help identify gaps, benchmark performance, and uncover opportunities to outperform competitors in key markets.
Absolutely. As a data-driven digital marketing agency, we connect offline conversions such as phone calls, sales conversations, or CRM data into analytics platforms and dashboards. This ensures marketing performance reporting reflects the full customer journey, not just digital touchpoints.
Yes. We support multi-location, multi-market, and franchise organizations, delivering roll-up reporting for executives alongside location-level insights for local teams, all within a consistent, scalable reporting framework.
