Insight > information. A holistic view of marketing performance powered by data analytics.
Data without direction is just noise. Our reporting framework brings clarity to your entire marketing ecosystem, transforming insights into measurable growth.
Built for brands that want more from their marketing efforts
There’s no shortage of data in modern marketing, but making sense of it is another story. With performance spread across platforms, vendors, and channels, it’s easy to lose sight of what’s actually moving the needle. Rising acquisition costs, zero-click search, AI-driven discovery, and multi-touch journeys have made surface-level reporting outdated.
The Influence Agency brings everything together. By connecting data analytics across channels and touchpoints, we turn performance metrics into insights that are clear, actionable, and built to support informed decision-making.
Work with us
What we do best
What makes The Influence Agency a true data-driven digital marketing agency
At The Influence Agency, data analysis isn’t something we tack on at the end; it’s baked into our process from day one. Our teams use a data-driven approach to guide marketing strategies, planning, execution, and measurement as campaigns evolve. This means insights aren’t siloed or delayed; they’re actively shaping decisions across channels in real time.
The Power of a True 360° Partner
We go beyond vanity metrics
We focus on meaningful signals: impact, intent, quality, and business outcomes, rather than numbers that look good on paper.
Reporting & data transparency
Transparency in the numbers is at the cornerstone of what we do. Live on-demand data and performance dashboards are made available to our clients, so you can observe performance across every channel at any time.
Cross-department intelligence
Partnering with a true 360 degree marketing agency means the left side of the brain is always speaking to the right side of the brain. Our team operates in lock-step from one service and tactic to the next; and shares insight which informs omni-channel success.
Multi-touch journey insights
We track how every channel contributes, revealing what truly influences conversion, not just the final click.
Pattern vs. anomaly analysis
We distinguish real momentum from short-term spikes, so decisions are based on trends, not noise.
Opportunity-first optimization
Insights don’t sit in reports. They drive action, showing exactly where to scale, refine, or reinvest.
Digital marketing campaign measurement across the full funnel
| Funnel stage | What we track | Tools used | Why it matters |
|---|---|---|---|
| Awareness | Impressions, reach, views, share of voice, new users | GA4, platform insights (Meta, TikTok, Google Ads, YouTube), Sprout Social, Agency Analytics, Lead Legend | Shows how effectively we’re capturing attention and getting your brand in front of the right audiences |
| Consideration | Keyword clusters, engaged sessions, scroll depth, content engagement, social saves/shares, community growth | GA4, GSC, SEMRush, Ahrefs, Sprout Social, CrazyEgg heatmaps, Agency Analytics, Lead Legend | Reveals whether people are actually interested, validating your message and content quality |
| Conversion | Leads, calls, form fills, e-comm transactions, lead quality, revenue, ROAS, CPL/CPA | Google Analytics events & conversions, Lead Legend CRM, Call Tracking Metrics, Google Ads, Meta Ads Manager, TikTok Ads Manager, Agency Analytics, Lead Legend | Connects channel activity to bottom-line performance so we can scale what’s truly working |
| Retention | Repeat purchases, returning visitors, email performance, social community health, sentiment | GA4, email platform analytics, Sprout Social, reviews/sentiment tools, Agency Analytics | Shows which channels and messages keep customers coming back and advocating for your brand |
| AI Visibility | LLM visibility experiments, zero-click query coverage, on-page validation signals | Custom dashboards, GA4, GSC, SEMRush, internal LLM test queries, Agency Analytics, Lead Legend | Helps future-proof your visibility as AI and zero-click experiences reshape how people discover brands |
We get it done
Our proven framework for marketing analytics reporting
Onboarding & kickoff workshop
Before any dashboards go live, we align on goals, audiences, channels, and success metrics to ensure reporting reflects real business priorities.
- Comprehensive onboarding questionnaire by service
- Short- and long-term business goals alignment
- Competitive landscape and market review
- Key customer personas and buyer journeys
- Brand tone, voice, and messaging guidelines
- KPI definition by channel and funnel stage
- Data quality audits to ensure accurate, reliable reporting
- Proper tracking validation across platforms and conversion points
Monthly snapshot reports
Monthly reports deliver clear performance summaries, key insights, and next-step opportunities, without overwhelming you with noise.
- Channel-level performance summaries across services
- Key KPIs tied to current business goals and active initiatives
- Identification of top-performing campaigns, content, and creative
- Early signals of risk, underperformance, or efficiency loss
- Notable shifts in consumer behavior, engagement, or conversion patterns
- Clear explanations of what changed and why it matters
- Always-on dashboard access for real-time performance visibility
- CSM commentary to contextualize results, not just present numbers
Quarterly in-depth reports
Quarterly reviews focus on trend validation, strategic refinement, and scaling what’s working, without reactive pivots that disrupt long-term momentum.
- Internal performance roundtable with operations and strategy teams
- Cross-channel data analysis to validate trends over time
- Identification of scalable wins vs. one-off anomalies
- Strategic adjustments based on sustained performance signals
- Budget efficiency and ROI analysis by channel and initiative
- Competitive benchmarking and market context insights
- Review of testing outcomes and optimization learnings
- Forward-looking priorities for the upcoming quarter
Annual deep dive reviews & analysis
Annual reviews connect year-over-year performance to strategic planning, helping guide budgets, priorities, and future growth initiatives.
- Advanced analytics applied to trend validation and efficiency analysis
- Multi-channel storytelling that connects initiatives to outcomes
- Evaluation of data-driven decisions made throughout the year
- Attribution insights across extended customer journeys
- Budget performance review and investment efficiency analysis
- Predictive analytics and forecasting to support future planning
- Strategic roadmap development aligned to annual business goals
- Identification of new opportunities for expansion, experimentation, or scale
Want to see what this looks like in practice?
Book a strategy call to explore marketing analytics reporting that fits your business.
Book a strategy call
Serving brands across North America and globally. Minimum engagement $20,000 USD.
What our reporting and analytics services include
As a full-service, data-driven marketing agency, we don’t just report on performance. We connect data across teams, channels, and strategies so you can see clearly what’s working, what needs attention, and where to focus next.
- A dedicated Client Success Manager who owns reporting, insights, and communication
- Cross-functional specialists working together behind the scenes
- Shared goals, KPIs, and success metrics across all channels
- Clear context around results, not just numbers dropped into a deck
What you receive
- Custom GA4 setup, event tracking, and tagging aligned to business goals
- Always-on 360-marketing dashboards for real-time performance visibility
- Monthly snapshot reports highlighting wins, risks, and next-step opportunities
- Quarterly and annual performance reviews with cross-channel insights
- Conversion tracking and attribution modelling across key touchpoints
- CRM and call data integration to evaluate lead quality and sales impact
What this enables
- A comprehensive understanding of how marketing campaigns perform across channels
- Faster optimization cycles based on real performance signals
- Smarter marketing spend decisions grounded in data, not assumptions
- Clear visibility into what influenced conversions, not just where they happened
- Predictive insights to guide future planning and prioritization
- Improved confidence in marketing decisions at every stage of the funnel
We’re the agency for people who hate agencies
Testimonials
What our clients love about us
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
We have been working with TIA for about a year and they have transformed our business. We have worked with a few different marketing agencies and TIA is different! Most firms are great at one thing (ad buying, social media management, influencers, etc.) and we used to do these things a la cart with different agencies. TIA is 5 elite marketing companies in one: Ad buying, Social Media, Content Creation, and influencers, branding/website AND EVERYTHING ELSE. They care about our business as much as we do and at the end of the day that is probably why their work is so excellent.
Burke MacArthur
Managing Partner
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
.avif)
Guneet Benipal
Manager, Social Media Content
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. TIA had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Vice President, Marketing & Digital
I’ve had the pleasure of working with The Influence Agency for over five years, and they continue to impress me with their professionalism, creativity, and genuine care for the people they work with. As they’ve grown, they’ve managed to maintain the same kind and collaborative spirit that made them stand out from the start. The team goes above and beyond to advocate for their clients, while still prioritizing building authentic partnerships and strengthening relationships across the creator space. Working with them always feels effortless and inspiring, a true reflection of their dedication and passion for what they do.
Kristen MacLellan
Founder of Yesterday Inc.
Experts in 360° digital elevation
From data-driven insights to full-service execution
Build brand foundations
Data-informed brand strategy, positioning, and messaging ensure your brand resonates consistently across every channel and touchpoint.
Explore services
Let’s turn your data into direction!
Get a clearer view of your digital marketing performance and uncover where your biggest growth opportunities live. Let’s build a reporting framework that actually works.
Contact us 👋
Let's connect
Oops! Something went wrong while submitting the form.
Have questions?
We have answers
What key performance indicators (KPIs) do you track?
As a top digital marketing analytics agency, we track KPIs tied to real business outcomes, not just surface-level engagement. This includes:
- CPL (Cost-per-lead)
- ROAS (Return on ad spend)
- CAC (Customer acquisition cost)
- CPM (Cost-Per-Thousand-Impressions)
- Assisted conversions
- Pipeline revenue
- Lead quality
- Keyword visibility
- Engagement depth
- AI search presence
- Share of voice
- Content performance
- Channel efficiency scores
- ROI (return on investment) by channel
- + more
KPIs are customized by funnel stage, marketing channels, and business strategies/objectives to ensure reporting reflects what actually drives growth.
How do you measure the impact of channels that don’t convert directly (like social or content)?
As a full-funnel digital marketing analytics agency, we measure indirect impact using assisted conversions, customer engagement depth, user journeys, brand search lift, and cross-channel influence. Content and social often play critical mid-funnel roles, so we evaluate how they support conversion paths rather than relying solely on last-click attribution.
How will you communicate insights to non-technical stakeholders?
Our marketing analytics reporting prioritizes clarity over complexity. Each report includes plain-language summaries, visual dashboards, and prioritized recommendations. You’ll always understand what happened, why it happened, and what to do next without needing to interpret raw data or technical analytics jargon.
What if our internal team also reports on performance? Can you collaborate?
Yes. We frequently work alongside in-house teams, acting as an extension of their analytics and strategy capabilities. Our reporting and analytics services integrate existing data management platforms/dashboards, customer relationship management (CRM) data, and internal insights into a unified measurement framework so everyone works from the same source of truth.
Can you track how our competitors are performing?
Yes. As part of our marketing analytics solutions, we track competitor performance across SEO visibility, paid media activity, content strategies, and share of voice. These valuable insights help identify gaps, benchmark performance, and uncover opportunities to outperform competitors in key markets.
How do you align analytics with our actual business goals, not just marketing metrics?
Our data-driven marketing services begin by mapping your business goals (e.g. revenue, growth targets, efficiency, or market expansion) to measurable performance indicators. We align analytics frameworks across SEO, paid media, social, content, and CRO, so reporting reflects how marketing performance contributes to broader business success, not isolated channel metrics.
Can your reporting integrate our offline sales or lead data?
Absolutely. As a data-driven digital marketing agency, we connect offline conversions such as phone calls, sales conversations, or CRM data into analytics platforms and dashboards. This ensures marketing performance reporting reflects the full customer journey, not just digital touchpoints.
Can you set up reports for different markets, locations, or franchises?
Yes. We support multi-location, multi-market, and franchise organizations, delivering roll-up reporting for executives alongside location-level insights for local teams, all within a consistent, scalable reporting framework.