The home services marketing blueprint for scalable growth
From local leads to lasting loyalty, we help home service businesses grow with digital strategies built to deliver.
Work with us
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You built your business with your hands, and we build the digital presence that keeps your phone ringing and your schedule full. The Influence Agency is the home services marketing agency that tradespeople and business owners rely on to get found, hired, and booked. From local leads to lasting loyalty, we deliver digital marketing for home services that actually works.
Intent
Lead generation focused on local buying intent rather than just impressions
Bookings
Campaigns designed to fill your calendar with quality jobs instead of empty clicks
Visibility
SEO for contractors who want to own their local market without overspending on ads.
Omnichannel
Full funnel strategy covering paid, organic, social, and content channels
Expertise
We stay on top of Google and Local Services Ads changes, so you do not have to
You do great work, and your reviews prove it. However, if a neighbor searches for a plumber or HVAC tech and your business is not on the first page, that job goes to the company with better digital marketing. Home services is one of the most locally competitive categories online. Homeowners search, compare, and decide fast. If you are not in the Map Pack or paid results, you are handing those jobs to someone else.
See how we fix this
Most home service businesses rely on referrals and word of mouth, but homeowners in your area are searching on Google/Bing and other search engines right now for exactly what you offer. If you are not ranking, they are calling your competitors instead.
Competitors own the Map Pack for your highest intent local keywords
Your Google Business Profile is either incomplete or unoptimized
You lack service area pages targeting the specific neighborhoods you work in
Paid ads only work when they reach the right people in the right area. Most home service businesses are leaking budget on clicks that will never convert because their campaigns are not built tightly enough.
You are paying for clicks from users outside your actual service area
There is a lack of Google Local Services Ads presence or a "Google Guaranteed" badge
You are missing a retargeting strategy for visitors who did not book on their first visit
A slow, unclear, or untrustworthy website does not just underperform. It actively sends homeowners to your competitors. Most home service websites have the same three problems, and any one of them is enough to cost you the job.
Slow mobile load times are pushing potential customers to the back button
There is no clear call to action above the fold to capture interest immediately
You are missing essential trust signals such as reviews, credentials, and photos of completed work
Answer Engine Optimization (AEO) is how home service businesses appear in AI-generated answers and voice search results. When a homeowner asks their phone for the best local HVAC company, your competitors are likely being cited while you stay invisible.
Your service pages lack FAQ schema or structured data
Content is not formatted for AI answer extraction patterns
Competitors are being recognized as the local authority by AI tools
We understand how to market home services because we have successfully done it for brands across every trade. Every channel we manage is connected to the same goal: attracting qualified local leads that convert into booked jobs.
Why choose us
Home services companies don’t have time to waste on guesswork. Our job, as a home services marketing agency, is to craft proven marketing strategies that reach your target audience, drive high-quality leads, and make every marketing investment count.
From digital advertising to full-scale marketing campaigns, we help you attract the right customers and grow your business with confidence. Just like you’re the expert in your trade, we’re the expert in getting the phone to ring. It takes strategy, specialization, and the right tools to turn website visits into work orders—and we’re up for the challenge.
What our clients love about us
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Vice President, Marketing & Digital
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
We have been working with TIA for about a year and they have transformed our business. We have worked with a few different marketing agencies and TIA is different! Most firms are great at one thing (ad buying, social media management, influencers, etc.) and we used to do these things a la cart with different agencies. TIA is 5 elite marketing companies in one: Ad buying, Social Media, Content Creation, and influencers, branding/website AND EVERYTHING ELSE. They care about our business as much as we do and at the end of the day that is probably why their work is so excellent.
Burke MacArthur
Managing Partner
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
I’ve had the pleasure of working with The Influence Agency for over five years, and they continue to impress me with their professionalism, creativity, and genuine care for the people they work with. As they’ve grown, they’ve managed to maintain the same kind and collaborative spirit that made them stand out from the start. The team goes above and beyond to advocate for their clients, while still prioritizing building authentic partnerships and strengthening relationships across the creator space. Working with them always feels effortless and inspiring, a true reflection of their dedication and passion for what they do.
Kristen MacLellan
Founder of Yesterday Inc.
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. TIA had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
You have put in the work to build a business worth marketing. Now let's make sure the right homeowners can find it. Whether you need seo for contractors, ppc for home services, or a full digital strategy built around your trade, we build it around your market, your goals, and your schedule. Connect with us today and let’s get to work!
Because your next customer is on Google right now, and if you are not on the first page, you do not exist to them. Home services online marketing separates the businesses that stay booked from the ones that chase leads. A specialized agency ensures every dollar reaches homeowners who are actively searching for what you do.
Google Ads (PPC) appear in regular search results and are great for promoting specific services. Google Local Services Ads appear at the very top and include trust-building elements like customer reviews and the Google Guaranteed badge. They are one of the highest intent lead sources available for contractors.
Yes, we do more than just help you earn reviews. We build online reputation strategies that include monitoring, responding to feedback, and leveraging positive reviews across multiple platforms. In the home services industry, online reviews are often the first thing potential customers look for, so managing them isn’t just about optics, it’s essential to your conversion funnel.
Getting started is easy, just connect with our dedicated team! We’ll learn about your business, goals, and challenges, and build a unique marketing strategy that fits your needs.
As a full-service home services marketing agency, we offer everything from local SEO and web development to video marketing, social media ads, and email marketing, all tailored to attract more leads and more customers in your service area!
Local search engine optimization ensures your business shows up where and when it matters most. Optimizing your Google Business Profile, building citations, and using geo-targeted content helps you rank higher in local, organic search. This means more visibility, more leads, and more customers in your service area, without wasting marketing efforts on people outside your reach.
