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Home Services Marketing Agency

The home services marketing blueprint for scalable growth

From local leads to lasting loyalty, we help home service businesses grow with digital strategies built to deliver.

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Canada's Top Growing Companies 2022 - The Influence Agency 2023 Globe and Mail Report on Business. Canada's Top Growing Companies2023 AdCann Award WinnerNotable Award WinnerInfluence This Award Winner - The Influence Agency Toronto Star Reader's Choice WinnerInfluence This Award Winner - The Influence Agency The Career Directory 2023 - The Influence Agency The Career Directory's Canada's Best Employers for Recent Graduates WinnerThe Career Directory 2025 Canada's Best Employers for Recent GraduatesNew World Report 2022 Awards - The Influence Agency Cssw Star LogoAwwwards Honors - The Influence AgencySummit Creative Award 2022 Winner - The Influence Agency Summit Creative Award 2023 Winner

Where local hustle meets marketing muscle

Your crew does the hard work—ours makes sure people know it. Whether you're a contractor, plumber, HVAC business owner, or solar panel installation company, your business thrives on visibility, and that starts online. As a leading home services digital marketing agency, we know how to attract local leads, build trust, and convert clicks into paying customers.

We combine proven SEO strategies, smart paid media, and scroll-stopping creative content to help you grow your reputation and revenue. You bring the tools, we’ll bring the traffic!

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Home service businesses we help grow

Our digital marketing for home services caters to local businesses looking to elevate their marketing efforts. We work with a range of home services companies, contractors, and hardworking service pros, helping you grow locally, scale smart, and stay top of mind in your service area.

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Home Repair & Maintenance

From targeted HVAC digital marketing to general plumbing repair ads, we help service providers like plumbers, electricians, and technicians stay booked and busy with smart digital strategies that bring in more calls and better jobs.

Home Improvement & Renovation

Marketing for home builders doesn’t have to be a hassle. With our expertise and digital home improvement marketing strategies, you’ll be able to show your craftsmanship, highlight your services, and fill your schedule with quality leads. Partnering with a home improvement marketing agency like us can do all that and more.

Exterior Services

We’re your go-to window and door digital marketing company. From roofing to window replacement, our custom marketing strategies elevate your brand and generate consistent demand for exterior home services across your region. Reach local customers, drive form fills, and make your exterior service business the one homeowners remember (and call first).

Pest Control & Environmental Services

Whether you handle wildlife, mold, or pests, our home services online marketing is designed to build trust fast, because customers need help now. Our home services digital marketing agency builds visibility and credibility through paid ads, SEO, and review strategies that convert.

Security & Safety Services

We offer battle-tested security company marketing solutions that help locksmiths, alarm installers, and home security companies stand out online with high-converting ad campaigns, strong SEO, and smart messaging.

Cleaning Services

The cleaning and home services industry is booming, and we can help you shine online.  We work with residential and commercial cleaning companies to build visibility, grow repeat customers, and stay top-of-mind with targeted ads, content, and smart local search engine optimization.

Specialty Services

From solar panels to sauna installation, we help niche home services companies build awareness and attract ready-to-buy leads with specialized marketing strategies. Our expertise as a solar marketing agency and specialty brand partner enables us to tailor every campaign to your business.

Experts in 360° digital elevation

Our home services marketing expertise

We know how to market home services because we’ve done it for brands across every trade. As a home services digital marketing agency, we know what it takes to dominate local search, capture attention, and generate real leads.

Whether you’re a startup or scaling fast, our home service marketing agency is built to grow with you. Our digital marketing services span across search engine optimization and social media platforms, to email marketing and beyond. It’s our goal to connect with the right customers and convert them into repeat business.

SEO Marketing for Home Services

Our goal is to help home service businesses show up where it counts—on the first page. Our local SEO for home services drives organic traffic through content strategy and on-page optimization that outranks competitors and attracts high-intent leads in your service area. The best home services SEO strategy connects with local intent and has clear calls to action, so when homeowners search, your business is the one they trust and call first.

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Paid Search Advertising for Home Services

From home services PPC to remarketing, we run paid media campaigns that generate leads fast. We create high-converting Google local ads tailored to your service area, budget, and goals, delivering real-time leads that fill your calendar with quality jobs.

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Home Services Web Design & Development

Your website should work as hard as you do. Our web design for home services is developed and optimized for mobile devices, looks professional, ranks in search engines, and drives conversions. Built specifically for home service businesses and the way local customers actually search and book.

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Conversion Rate Optimization (CRO)

You’ve got traffic, now make it count! When marketing home services, we analyze behavior, form flows, and calls-to-action to optimize for conversions. Our CRO strategy ensures more visitors become paying customers, without increasing your ad spend.

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Content Marketing

Content marketing for home services feeds the full marketing funnel, supporting greater SEO efforts and connecting with thousands of new customers digitally. Our dedicated team creates service-focused blog posts, landing pages, FAQs, and educational resources that rank in search and speak directly to your customers’ needs.

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Social Media Marketing for Home Services

Stand out in the home services industry with social media management for home services. From before-and-after project posts to geo-targeted ad campaigns, we build your presence where your future customers scroll and drive them to take action. 

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Email Marketing

Keep your customers close and your calendar full with customized email marketing for home services. We design automated drip campaigns, monthly updates, and promotions that turn one-time customers into repeat business.

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Branding for Home Services

A strong brand builds long-term trust. We help home service businesses define their look, voice, and messaging across marketing channels. From logos and taglines to full rebrands and reputation management, we’re the branding agency for home services that help customers remember and recommend you.

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Our clients

Marketing for home services isn’t a DIY project

Why choose us

Home services companies don’t have time to waste on guesswork. Our job, as a home services marketing agency, is to craft proven marketing strategies that reach your target audience, drive high-quality leads, and make every marketing investment count.

From digital advertising to full-scale marketing campaigns, we help you attract the right customers and grow your business with confidence. Just like you’re the expert in your trade, we’re the expert in getting the phone to ring. It takes strategy, specialization, and the right tools to turn website visits into work orders—and we’re up for the challenge.

We’re the agency for people who hate agencies

We’re selective with our clientele

We carefully select our partners to ensure we're the right fit for each other, maximizing our potential for success. Our retention rate speaks for itself, and our client portfolio consists of a list of long-term success stories.

We don't join trends, we create them

See that wave our competitors are riding? We made it. This is your invitation to get on and start setting trends with us. 

We're your in-house team

We take the whole “full-service” thing seriously. Expect to have a long-term and dedicated team on your account. 

We don’t settle for average

We're not here for a participation medal - We play to WIN. Our goal is to drive industry-leading results for our clients, with an award-winning mindset, long-term.

We know our sh*t

We work hard to recruit and retain the best talent in our industry. Our entire team is fully accredited in their area of expertise - and you can be certain we have the best in the biz representing your brand.

Testimonials

What our clients love about us

The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!

Nicki Lamont

Global Digital Lead

Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.

 

We appreciate all the hard work that went into making our new line's launch party successful.

Colleen Roberts

Manager, Media, Global Marketing

Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!

Natasha Eng

Director, Social Media and Marketing

Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"

Glenn van Gulik

Secretary for PR and Territorial Marketing

Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!

@melhwang

The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.

LaToya Ingleton

If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.

Vito Mastrorillo:

President

At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.

The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.

Fraser MacKenzie

Senior Director Digital

It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!

Andrew Verescak

Senior V.P. of Business Development

We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!

Guneet Benipal

Manager, Social Media Content

Let’s build something big together!

Looking to grow your business? Let’s turn your expertise into nonstop leads with tailored digital marketing for home services. Connect with us today and let’s get to work!

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Have questions?
We have answers

Why do home service businesses need digital marketing?

Home service businesses live and die by visibility, and that visibility starts online. Whether you're in HVAC, pest control, electrical services, or renovations, digital marketing helps you appear in search engine results, reach local customers, and convert website visitors into phone calls.

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A smart digital marketing strategy ensures home service businesses stand out from competitors and connects with people who are actively searching for their services. A specialized home service marketing agency with industry experience can do just that.

How does local SEO help my home service business?

Local search engine optimization ensures your business shows up where and when it matters most. Optimizing your Google Business Profile, building citations, and using geo-targeted content helps you rank higher in local, organic search. This means more visibility, more leads, and more customers in your service area, without wasting marketing efforts on people outside your reach.

What’s the difference between Google Ads and Local Service Ads?

Google Ads (like PPC ads) show up in regular search engine results and are great for promoting specific services or offers. Google Local Services Ads, on the other hand, appear at the very top of Google Search and include trust-building elements like customer reviews and business verification. They're ideal for home services providers who want to drive more qualified leads directly to their phones.

Can you help manage my online reviews?

Yes—we do more than just help you earn reviews. We build online reputation strategies that include monitoring, responding to feedback, and leveraging positive reviews across multiple platforms. In the home services industry, online reviews are often the first thing potential customers look for, so managing them isn’t just about optics—it’s essential to your conversion funnel.

How do I get started with a home services marketing agency?

Getting started is easy—just connect with our dedicated team! We’ll learn about your business, goals, and challenges, and build a unique marketing strategy that fits your needs. 

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As a full-service home services marketing agency, we offer everything from local SEO and web development to video marketing, social media ads, and email marketing, all tailored to attract more leads and more customers in your service area!