360° paid media services
We don’t distract, we engage
At The Influence Agency, we offer complementary paid media services so you can reach your audience wherever they’re scrolling and remain top-of-mind.
Connected TV (CTV) advertising agency
We don’t just create ads. We create connections.
Want to dominate the living room screen? Our CTV advertising services deliver highly targeted, unskippable ads to viewers streaming their favorite shows on smart TVs and connected devices.
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A full-service approach to CTV advertising
As a CTV advertising agency, we create high-impact campaigns that cut through the noise and reach audiences when they’re most engaged. Whether they’re binge-watching dramas, streaming sports, or catching up on news, it’s time to meet your people and deliver your message.
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What we bring to the table
Programmatic advertising services automate ad operations through algorithms and programs, saving advertisers and publishers time, effort, and costs. When a person lands on a website, it offers a programmatic advertising space to the supply-side platform (SSP). The SSP shares key information (browsing habits, location, demographics) with the demand-side platform (DSP).
With predetermined parameters in place, the SSP determines what kind of ads would be most valuable, and the advertisers place automated bids on the digital advertising space. The SSP then selects the ad with the highest bid to display. All these happen in less than a second. Unlike traditional advertising methods that are slow and less measurable, programmatic media buying offers a fast, efficient, and data-driven way to reach the right audience and maximize ROI.
Audience targeting
Reach viewers based on demographics, interests, and behaviors.
Premium inventory access
Get ad placements on top streaming services and networks.
Programmatic buying power
Use data-driven automation to deliver ads seamlessly.
Cross-device reach
Extend campaigns across mobile, desktop, and TV screens.
Performance tracking
Monitor impressions, views, and conversions with real-time data.
Who we do it for
Why CTV advertising is a game-changer
Programmatic advertising services automate ad operations through algorithms and programs, saving advertisers and publishers time, effort, and costs. When a person lands on a website, it offers a programmatic advertising space to the supply-side platform (SSP). The SSP shares key information (browsing habits, location, demographics) with the demand-side platform (DSP).
With predetermined parameters in place, the SSP determines what kind of ads would be most valuable, and the advertisers place automated bids on the digital advertising space. The SSP then selects the ad with the highest bid to display. All these happen in less than a second. Unlike traditional advertising methods that are slow and less measurable, programmatic media buying offers a fast, efficient, and data-driven way to reach the right audience and maximize ROI.
Unskippable, unmissable content
With CTV ads, you’re not competing for attention—you’ve already won it. Ads run during premium programming, where viewers are fully engaged.
Hyper-targeted audiences
Gone are the days of guessing. With CTV advertising, we target households by location, interests, and viewing habits for laser-focused reach.
Measurable impact, real results
Track every impression, view, and click. With advanced metrics, you’ll know exactly how your campaign is performing—and as a CTV advertising agency, we’ll optimize as we go.
Did you know?
75% of consumers use multiple devices while streaming their favorite content—and CTV advertising keeps your brand on all their screens.
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Our CTV advertising services
What's included
Your connected TV ads will be placed directly in front of your viewers—devoted gamers, series-bingers, and smart TV enthusiasts—whoever they are, wherever they are!
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Connected TV (CTV)
Put your video ads directly in front of viewers on smart TVs, streaming services, and gaming consoles.
OTT advertising
OTT (Over-the-Top) advertising works hand-in-hand with CTV ads to capture audiences wherever they’re streaming.
Native advertising
Effortlessly blend your CTV ad content into streaming platforms for a seamless experience.
Digital audio & podcast advertising
Ads on Spotify, podcasts, and music apps mean your message will reach ears and eyes.
How our CTV advertising process works
Whether you’re targeting Hulu binge-watchers or families on Roku, we’ve got you covered. Our five-step process ensures your ads engage and deliver results, from setting clear goals to optimizing along the way!
We’re the agency for people who hate agencies
Testimonials
What our clients love about us
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Senior Director Digital
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.
LaToya Ingleton
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!
Natasha Eng
Director, Social Media and Marketing
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!
Andrew Verescak
Senior V.P. of Business Development
Your audience is streaming. Are you?
Meet your people where they are. Let’s bring your brand into the streaming spotlight with unskippable, unforgettable ads.
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Have questions?
We have answers
How does CTV work?
CTV ads are delivered directly to smart TVs and connected devices with premium, engaging content.
Why is CTV advertising so effective?
Unskippable and hyper-targeted, CTV ads hit engaged viewers where it matters most: their favorite shows.
What’s the difference between OTT and CTV advertising?
CTV targets smart TVs and streaming devices, while OTT expands your reach to any internet-connected device, including mobile and desktop.
Can I simultaneously run CTV and OTT ads?
Absolutely! CTV delivers big-screen impact, and OTT ensures multi-device coverage for maximum reach.
What’s the cost of CTV advertising?
Pricing depends on your goals and ad placements. Reach out to us for a customized quote!