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The Yearbook - 2025 Marketing Trends Report

Careers

A hand holding a smartphone with another hand poised above, suggesting interaction. The background is dark with a blue, digital, futuristic glow.

The death of search: AI and social discovery are rewriting marketing rules

Is traditional search dead? Explore the death of search as we knew it and how AI-powered tools and social discovery are reshaping the digital marketplace today.

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A marketer using a laptop and pointing at a search bar that says prompt

Artificial Intelligence

The Future of AI Prompts: The Marketing Edge of "Asking Better"

AI models are here to help your productivity and speed up your workflow. The future of AI prompts means prompting smarter to improve the effectiveness of ads.

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Digital Marketing

Rethinking the marketing funnel by generation

Explore how each generation navigates the marketing funnel differently, and how AI helps engage consumers at the right moments for conversions and loyalty.

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Smiling older woman in glasses and a red hat, wearing a navy blazer and a striped shirt, holds a cup of coffee against a light blue background.

Digital Marketing

Marketing to baby boomers: Brand trust over brand buzz

Effective marketing to baby boomers focuses on trust, clarity, and accessibility. Learn key traits, discovery habits, and tactics to engage this loyal audience.

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