Pinterest advertising agency
We’re PIN it to win it
Inspire your customers on the most curated, intent-driven platform.
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Not just anyone can capture Pinterest's advertising potential
Advertising on Pinterest involves paying to promote pins (such as video ads, collection ads, carousel ads, or shopping ads,) on the platform.
Sound (P)interesting? If so, then it’s time to team up with The Influence Agency, a leading Pinterest advertising agency, to start amplifying your brand on the platform. Let’s work together to build a Pinterest advertising campaign that works.
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What we do best
The benefits of Pinterest paid advertising
Pinterest audiences are dedicated.
Data shows that Pinterest advertising results in 2.3x more efficient cost per conversion than ads on social media and 2x higher return on ad spend for retail brands compared to social media. Need we convince you further?
In-feed additive advertising
Your ads aren’t distractions on Pinterest—they become part of the feed.
Automated targeting
Get the option to choose audiences automatically based on your Pin.
Ecommerce integration
Integrate ecommerce through Shopping Pins and Product Catalogs to drive purchases.
Drive website traffic
Pinterest advertising is great for driving traffic to product and service pages.
Highly engaged community
No bots and spam accounts, just a global community waiting to be reached.
Cost-effective advertising
Pay less for your ads and get more out of your dollars on Pinterest.
Compared to social media, Pinterest ads generate 2x higher return on ad spend.
Maximize my ad dollars
Experts in 360° digital elevation
Our Pinterest advertising services
Our team of digital experts consistently succeeds at designing Pinterest ads that spark inspiration across the world. From local to global companies, we’re a team that specializes in cutting through the noise and bringing brands to the foreground.
Together, we’ll compel target audiences to pin their sights on your brand.
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Standard ad
These are old reliable. We’ll help you choose the format—square or vertical—that’s best suited to the product you’re advertising.
Video ads
Everyone loves a good, eye-catching video ad. We’ll help you create something amazing delivered in a format that works.
Shopping ads
We can help you turn all your product Pins into ads, helping boost distribution and getting maximum eyes on them.
Carousel ads
Get people swiping with carousel ads. We’ll help you create collections that people want to scroll through.
Collection ads
Want to mix lifestyle imagery and video? We’ve got you covered here, too. Together we’ll crush this hybrid format.
Story ads
Multimedia storytelling can bring your brand to life. Let’s get creative!
How we do Pinterest advertising
From the first stage of in-depth social discovery to content production and accurate reporting, every step of our process is fuelled by creativity and innovative strategies.
Let’s inspire people to move in the direction of your brand. Here’s how we’ll put the spotlight on you through Pinterest advertising:
360° social advertising
Pinterest is just the beginning—we’re a full-service marketing agency that doesn’t believe in putting all our eggs in one basket. Our 360° approach to social advertising means crushing the game across other social media platforms, too.
We don’t distract, we engage
LinkedIn ads
We create targeted ads that stand out on this popular Business-to-Business platform.
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Instagram ads
We’ll help you serve your exact demographic with the exact ad they’re looking for.
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We’re the agency for people who hate agencies
Testimonials
What our clients love about us
It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!
Andrew Verescak
Senior V.P. of Business Development
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Senior Director Digital
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!
Natasha Eng
Director, Social Media and Marketing
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.
LaToya Ingleton
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
Contact us 👋
Pin a first-place ribbon on your marketing strategy
We play to win at The Influence Agency—we won’t be happy unless your Pinterest marketing strategy is a winner! Let’s create something amazing together and get results.
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Have questions?
We have answers
How much do Pinterest ads cost?
Depending on the goal of your Pinterest ads, the average cost falls within the following range:
- $0.10 – $1.50 per engagement (driving web traffic)
- $2.00 – 5.00 for 1000 impressions (building brand awareness)
- $0.10 – $1.50 per engagement (boosting engagement)
Are ads on Pinterest worth it?
Studies show that 83% of weekly Pinterest users actually make purchases based on the content they see from brands on the visual platform. Add the fact that 70% of users claim that Pinterest is their platform of choice when they want to find reliable new products, ideas, or services, and it’s clear that Pinterest advertising—when done strategically—is bound to open up new possibilities for brands.
How much should I spend a day on Pinterest ads?
If you’re new to Pinterest ads and would like to test it out first, you can bid for as low as $2.00.
For brands that are new to Pinterest advertising, it’s recommended to bid around $10.00 – $20.00 per day initially. However, if you want to invest on a larger scale and learn about the ropes at a much faster pace, then $50.00 per day would be a great amount to start with.
Are Pinterest ads pay-per-click?
If your goal is to drive web traffic, then the cost will be set to “pay-per-click,” which costs around $0.10 to $1.50 per click.
On the other hand, building brand awareness follows a CPM or “cost per thousand impressions” model, which ranges from $2.00 to $5.00.
Are Pinterest ads better than Meta Ads?
That depends on what metric you’re using. There are definitely more Facebook users than Pinterest users. However, the former can’t match the ROI you can get on the latter—what matters most to you and your brand? A Pinterest marketing agency like ours can help you figure that out if you’re unsure about social media advertising.