Influencer Marketing

All things pertaining to influencer marketing, influencers to follow, individual influencer spotlights, tips and tricks for working with influencers

Female influencer recording a makeup tutorial while seated at a table, illuminated by a ring light and using a smartphone

TIA mid-year: What influencer marketing trends are actually working right now?

Halfway through 2026, see which influencer marketing trends are driving real results, from creator tiers to AI-powered measurement. Read TIA's breakdown.

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Booktok influencer recording content on her phone

Influencer Marketing

10 book influencers to build your TBR list

From dark romance to diaspora lit, book influencers are building the TBR lists that brands, authors, and readers are paying attention to. Get to know them here!

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Male fashion influencer shooting social media content with a phone and ringlight

Influencer Marketing

11 Toronto male fashion influencers to follow

Seeking inspiration on men’s fashion & lifestyle? From the laidback to the high-end, here’s a full list of male fashion bloggers who are killing it on social media!

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A male fortune teller doing an online tarot card reading

Influencer Marketing

10 Astrology and spiritual wellness influencers to follow

Who are the best astrology influencers to follow? From horoscopes to birth charts, learn spiritual wellness, zodiac signs, and self-care from these accounts.

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Cheerful female influencer making a new video for her vlog and drinking tea while sitting indoors.

Influencer Marketing

How to run an influencer campaign that works

Learn how to run an influencer marketing campaign that actually works. From creator selection to campaign measurement, here's what good management looks like.

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Two young adults laughing together while filming content in a bright modern room, standing beside a ring light and smartphone setup

Influencer Marketing

What brands keep getting wrong about influencer marketing

Most brands get influencer marketing campaigns wrong in the same ways. Here's what's costing you results, and how to fix it before your next campaign.

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An LGBTQ influencer in drag filming content

Influencer Marketing

Top 15 LGBTQ+ influencers in fashion and lifestyle

Discover 15 LGBTQ+ influencers in fashion and lifestyle. Learn their styles and how they can help build effective influencer marketing beyond Pride Month.

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a smiling woman in a vibrant purple jacket takes a selfie outdoors, holding up a peace sign. A lively, contemporary atmosphere.

Influencer Marketing

The ultimate guide to influencer marketing

What is influencer marketing? Learn more about it on our blog, from the types of influencers to the metrics of successful influencer marketing strategies.

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Two young women are seen against a bright yellow backdrop with a pink shopping cart full of wrapped gifts.

Influencer Marketing

6 TikTok shop campaigns that turn views into revenue (& what to copy)

These incredible TikTok Shop campaigns are showing brands how it’s done. Learn their tips and tricks to grow your brand and master your TikTok Shop presence.

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