Elevating health and wellness brands without the buzzwords
Helping health and wellness brands grow with strategic marketing, authentic storytelling, and data-driven digital solutions.
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In an increasingly competitive industry, standing out isn’t optional—it’s essential!
Whether you’re a wellness or fitness club or an established health brand, strategic marketing makes all the difference. At The Influence Agency, we craft digital strategies that connect, inspire, and convert, ensuring your brand reaches the right people at the right time, every time.
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A solid marketing strategy can help health and wellness brands attract more customers, build a great reputation, and grow their revenue—and let’s be honest, who wouldn’t want that?
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From guided meditation apps to in-person retreats, mindfulness practices are transforming mental wellness. Whether you're offering stress management tools or immersive meditation experiences, we create marketing strategies that resonate with your audience.
Consumers are seeking science-backed supplements and clean, transparent wellness products. With bold branding and digital presence, your supplement brand can stand out in a competitive space.
Spin, yoga, Pilates, and HIIT workouts continue to increase in popularity. Whether you're marketing a boutique fitness studio or a virtual class subscription, we help brands connect with fitness enthusiasts to drive sign-ups.
Health-conscious consumers are embracing wearable devices, fitness trackers, and AI-powered wellness apps. We position brands at the forefront of innovation.
Sustainability is no longer a trend—it’s an expectation. From clean beauty brands to sustainable activewear, conscious consumers seek ethical choices.
We’re the health and wellness marketing agency that takes a full-service approach to our work. We take advantage of all channels and opportunities—because why settle for one avenue when you could use several to get better results? That’s our mindset!
Who we do it for
Consumers are flooded with wellness options, making it harder than ever to stand out. Whether you’re a fitness brand, healthcare provider, or wellness retreat, you need more than just good intentions—you need strategic marketing that builds trust, drives engagement, and turns audiences into loyal customers.
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What our clients love about us
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Senior Director Digital
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.
LaToya Ingleton
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!
Andrew Verescak
Senior V.P. of Business Development
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
It’s time to stand out among the crowd and wow your target audience. We craft data-driven marketing solutions that connect, engage, and convert, turning health and wellness brands into industry leaders.
Want to hit your targets and make an impact? Contact us today.
Wellness marketing focuses on promoting health, fitness, and self-care brands through strategic digital campaigns, branding, and content. It helps businesses connect with their audience, build trust, and inspire lifestyle changes that lead to customer loyalty and long-term growth.
When done right, wellness marketing increases brand awareness, drives engagement, and boosts conversions. By leveraging social media, SEO, influencer partnerships, and targeted ads, health and wellness brands can reach the right audience and establish credibility in a competitive space.
There are many approaches, and we can help build your marketing game plan! Successful health and wellness marketing includes SEO, social media, content creation, influencer collaborations, and paid advertising. A strong online presence, engaging storytelling, and clear brand messaging help attract and retain customers.
Marketing is essential for any health and wellness business to increase visibility, build trust, and grow its customer base. This can include (but isn’t limited to) telemedicine, chiropractic clinics, acupuncture centers, mental health services, holistic wellness brands, and even sustainable health products.
Key metrics like website traffic, social media engagement, email open rates, lead generation, and conversion rates help track marketing effectiveness. Customer reviews and brand sentiment also provide valuable insights into how well your strategy is resonating.
