Cannabis marketing services great brands can trust
Partner with The Influence Agency on your next cannabis marketing campaign and watch the competition go up in smoke—nobody does it like us!
Work with us
Cannabis marketing
.avif)
.avif)
.avif)
.avif)
"I don’t want my business to grow…" said no one ever
Cannabis marketing in Canada is full of red tape. Strict rules and regulations have companies struggling to stand out, but you can’t afford to think like the nearly 800 other brands all competing for the same clients and dollars.
That’s where we come in. The Influence Agency is an award-winning group of outside-the-box thinkers with the skills, knowledge, and expertise to take your brand higher than ever before. Let’s smoke the competition together!
Work with us
Cannabis brands
.avif)
Branded content, SEO, website redesign, social media marketing—we do it all to help brands establish and assert their identities in this saturated space.
Licensed producers
Don’t strain yourself; let us do the hard work. We do everything from writing blogs that highlight your exciting offerings to developing outreach strategies.
Dispensaries
Our local search marketing tactics will drive more would-be customers to your store instead of your competitor around the corner.
Experts in 360° Digital Elevation
Our Cannabis Marketing Services
Cannabis marketing doesn’t exist in a vacuum (-sealed bag).
The Influence Agency is all about 360° digital elevation. We understand that successful marketing campaigns are multifaceted, stretching across different mediums and platforms to connect with their target audiences. We turn your goals into results—let’s get started on reaching more people than you ever thought possible!
Social media marketing
Not-so-breaking news: social media is here to stay.
Whether it’s Instagram, TikTok or anything in between, these platforms are the top channels for product announcements, customer engagement, retargeting, and even e-commerce. Our team can help you leverage organic social media marketing to amplify your visibility.
Learn more
Cruuzy - AdCan Best Cannabis Social Media
.avif)
Website design & development
Nobody wants a bad (website) trip!
There’s no way around it: your website should be equal parts aesthetically pleasing and user-friendly. You can trust our team to create a digital storefront that represents your cannabis business—take a look for yourself.
Learn more
Search engine optimization
S-E-O is your new best f-r-i-e-n-d!
The Cannabis Act has strict rules around paid advertising, so organically getting more eyes on your business is key. By optimizing on-page, off-page, and technical SEO, we’ll drive more traffic to your website the right way.
Learn more
Videography & photography
Seeing is believing—unless you’re tripping, of course.
Videography and custom brand photography are key to communicating your cannabis brand to your target demographic. Our in-house team of experts will shape a distinct visual identity for your brand to distinguish you from your competitors.
Learn more
.avif)
%20(Custom).avif)
.avif)
Content marketing
Who doesn’t love a good blog?
Our content marketing team creates entertaining and educational long-form content that’s brand-centric and industry-relevant. Establishing yourself as a thought leader while driving more traffic to your website is a win-win situation.
Learn more
Email marketing
Not all emails belong in the spam folder.
Email marketing is a great way to reach new customers and retain existing ones with offers that are too good to refuse. We’ll help you design an email campaign that cuts through the clutter to generate more leads and sales.
Learn more
Influencer marketing & gifting
People like celebrities and free stuff, who would have thought?
Public relations and gifting campaigns work. At the end of the day, the goal is to organically build relationships with people who can expand your network. We’ll help you open those lines of communication through cannabis influencer marketing.
Learn more
Display ads
.avif)
Availability is the best ability.
People want to know what’s out there. Sometimes, all it takes is the right display ad in their sidebar to drive them to your website. Our team will overhaul yours to ensure you’re putting your best foot forward and maximizing your brand’s potential.
Learn more
Free Resource
We wrote the playbook!
Cannabis Marketing?
Don't tell anyone that we're giving this out for free, alright?
But if you're struggling to promote your cannabis brand effectively, our free (did I mention free?) Cannabis Marketing Playbook is the perfect resource for driving growth through digital marketing.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
.avif)
.avif)
.png)
We’re the agency for people who hate agencies
Discover our journey to winning 'Best Social Media in Cannabis' for TGOD's Cruuzy
Read the case study
.avif)
Contact us 👋
Let’s get high… results!
No one does cannabis marketing like The Influence Agency.
Partner with us and get the most out of your next marketing campaign—our holistic approach is the key to succeeding in a saturated market.
Connect with us today to get started or to reach out with any questions you may have.
Let's connect
Oops! Something went wrong while submitting the form.
Have questions?
We have answers
Why should I hire a cannabis marketing agency?
Trying to market your cannabis brand or business without professional help can be a frustrating and fruitless process. Partnering with an agency like ours can help you better navigate the red tape to reach your target market.
What makes The Influence Agency one of the top cannabis marketing companies?
We’ve established ourselves as thought leaders in this space. From developing a comprehensive cannabis marketing playbook to winning awards, we’ve earned our place as one of the leading companies in the industry.
What is the process of working with The Influence Agency?
The first thing we’ll do is identify your company goals and objectives. We’ll learn your selling point and positioning in the market to gain a clearer understanding of your brand and determine how we can take it to the next level.
From there, we’ll develop a digital cannabis marketing plan that will include social media calendars, email marketing proposals, and influencer marketing recommendations. Once we receive your go-ahead, our team will get to work on bringing it to life, from creating branded content to starting on website improvements and redesign.
What are the unique challenges of marketing cannabis products online?
Paid advertisements are heavily regulated when it comes to cannabis. Many of the traditional strategies you’d use to market other products simply aren’t allowed. Much of what you thought you knew—including what’s worked in the past—simply doesn’t apply.
Can I use influencer marketing to promote my cannabis brand?
The short answer is you absolutely can!
However, as with all other facets of cannabis marketing, it’s a bit trickier than what you may have experienced or heard with other products. The best way to ensure your campaign plays by the rules is to partner with experts like us at The Influence Agency.