Influence This Award Winner - The Influence Agency

Cannabis marketing built to comply

Cannabis marketing isn’t like other consumer marketing. Paid search is off the table, most social platforms are hostile, and the tactics every other category takes for granted can put your licence at risk. The Influence Agency is the top cannabis marketing agency Canadian brands and dispensaries have relied on since legalization. We know where the compliance lines are drawn, which cannabis digital marketing tactics work, and how to grow your brand without the guesswork.

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Cannabis marketing agency

Cannabis marketing built to comply

SEO marketing

Cannabis SEO marketing and AEO designed for how customers search and how AI tools recommend

Influencer marketing

Influencer marketing for cannabis brands, cleared for compliance before campaigns go live, not after they cause problems

Digital marketing

A cannabis digital marketing strategy focused on the tactics you can use, not the ones you wish you could

Award-winning

Award-winning work with licensed producers, dispensaries, and cannabis brands across Canada

In-house marketing

An in-house cannabis marketing team that knows the Cannabis Act as well as it knows marketing

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Who we work with

Why cannabis industry brands are invisible where it matters most

With nearly 800 licensed cannabis brands competing for the same consumers, being average is the same as being invisible. The brands winning market share aren’t the ones with the best cannabis products. They’re the ones with the most strategic marketing. When traditional paid advertising is off the table, every wasted dollar hurts twice: once because it didn’t work, and once because you didn’t have that many dollars to spend.

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Your paid advertising options are almost non-existent

A highly dutch packet on top of a round mirror in a field

The Cannabis Act makes most of the tactics that work for other consumer goods illegal for marijuana marketing. Google, Meta, and most programmatic platforms either refuse cannabis ads outright or restrict them so heavily that they aren't worth running. The paid tactics most brands lean on to drive traffic are effectively closed to you.

The Cannabis Act makes most of the tactics that work for other consumer goods illegal for marijuana marketing. Google, Meta, and most programmatic platforms either refuse cannabis ads outright or restrict them so heavily that they aren't worth running. The paid tactics most brands lean on to drive traffic are effectively closed to you.
The Cannabis Act makes most of the tactics that work for other consumer goods illegal for marijuana marketing. Google, Meta, and most programmatic platforms either refuse cannabis ads outright or restrict them so heavily that they aren't worth running. The paid tactics most brands lean on to drive traffic are effectively closed to you.
The Cannabis Act makes most of the tactics that work for other consumer goods illegal for marijuana marketing. Google, Meta, and most programmatic platforms either refuse cannabis ads outright or restrict them so heavily that they aren't worth running. The paid tactics most brands lean on to drive traffic are effectively closed to you.

Your SEO isn’t doing what it needs to

When paid advertising is off the table, organic search becomes your most valuable acquisition channel. Most cannabis brands aren’t treating it that way. They have thin content, unoptimized product pages, and no local SEO strategy for foot traffic to your dispensary.

Competitors are ranking for competitive cannabis search terms your customers use
Your Google Business Profile is either half-built or sitting untouched since launch
You have no cannabis marketing content answering the questions your consumers ask before they choose a brand

Your brand isn’t building trust between purchases

A bright interior of a marijuana dispensary

Cannabis consumers are loyal to the brands they trust, and trust doesn’t survive silence. Trust is built through consistent, valuable content, community, and communication. Most cannabis brands disappear from their audience's awareness the moment a customer walks out of the dispensary, then wonder why they can't build repeat business.

Your email program is either non-existent or limited to promotional blasts that a customer scrolls past
Your social media marketing for cannabis doesn’t build the brand story that turns buyers into fans
You're not working with influencers, so the credibility your competitors earn from creators is passing you by

AEO is an afterthought

When a consumer asks an AI tool for the best cannabis brands in Canada or the top dispensaries near them, the answers come from structured, optimized content. Right now, your competitors are getting those citations. You’re not.

Your pages lack the FAQ schema and structured data AI tools use to extract recommendations
Your content isn't formatted the way AI answers cannabis queries
Your competitors are becoming the default answer while you stay invisible

Experts in 360° Digital Elevation

Our Cannabis Marketing Services

Cannabis marketing doesn’t exist in a vacuum (-sealed bag).

The Influence Agency is all about 360° digital elevation. We understand that successful marketing campaigns are multifaceted, stretching across different mediums and platforms to connect with their target audiences. We turn your goals into results—let’s get started on reaching more people than you ever thought possible!

Social media marketing

Not-so-breaking news: social media is here to stay.

Whether it’s Instagram, TikTok or anything in between, these platforms are the top channels for product announcements, customer engagement, retargeting, and even e-commerce. Our team can help you leverage organic social media marketing to amplify your visibility.

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Website design & development

Nobody wants a bad (website) trip!

There’s no way around it: your website should be equal parts aesthetically pleasing and user-friendly. You can trust our team to create a digital storefront that represents your cannabis business—take a look for yourself.

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A floating laptop showing the Ripple homepage

Search engine optimization

S-E-O is your new best f-r-i-e-n-d!

The Cannabis Act has strict rules around paid advertising, so organically getting more eyes on your business is key. By optimizing on-page, off-page, and technical SEO, we’ll drive more traffic to your website the right way.

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Videography & photography

Seeing is believing—unless you’re tripping, of course.

Videography and custom brand photography are key to communicating your cannabis brand to your target demographic. Our in-house team of experts will shape a distinct visual identity for your brand to distinguish you from your competitors.

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Content marketing

Who doesn’t love a good blog?

Our content marketing team creates entertaining and educational long-form content that’s brand-centric and industry-relevant. Establishing yourself as a thought leader while driving more traffic to your website is a win-win situation.

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Email marketing

Not all emails belong in the spam folder.

Email marketing is a great way to reach new customers and retain existing ones with offers that are too good to refuse. We’ll help you design an email campaign that cuts through the clutter to generate more leads and sales.

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Influencer marketing & gifting

Three separate images of influencers and influencer content

People like celebrities and free stuff, who would have thought?

Public relations and gifting campaigns work. At the end of the day, the goal is to organically build relationships with people who can expand your network. We’ll help you open those lines of communication through cannabis influencer marketing.

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Display ads

Availability is the best ability.

People want to know what’s out there. Sometimes, all it takes is the right display ad in their sidebar to drive them to your website. Our team will overhaul yours to ensure you’re putting your best foot forward and maximizing your brand’s potential.

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Free resource

We wrote the playbook!

Cannabis marketing?

Don't tell anyone that we're giving this out for free, alright?

But if you're struggling to promote your cannabis brand effectively, our free (did I mention free?) Cannabis Marketing Playbook is the perfect resource for driving growth through digital marketing.

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Free resource

We wrote the playbook!

Cannabis marketing?

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Experts in 360° digital elevation

Our cannabis marketing services

Cannabis marketing can’t rely on the same playbook as other consumer categories. Every service we deliver is built around what works for cannabis brands under Canadian regulations, not what works for everyone else.

Search Engine Optimization

When your paid advertising options are limited, your organic visibility isn’t a nice-to-have; it’s your primary acquisition channel. Your Google Business Profile, product pages, and local citations are either winning you customers or losing them to the dispensary down the street. We audit all three, fix what's broken, and build the content architecture that compounds your rankings and your revenue over time.

Local SEO for dispensaries targeting near-me searches, store visibility, and Google Map Pack rankings
On-page optimization for product and category pages that stays compliant with the Cannabis Act
Technical SEO health checks to ensure your site is properly crawlable and indexed
Ongoing keyword tracking tied to the commercial terms driving your revenue

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Answer engine optimization

Your competitors are showing up when consumers ask AI tools for cannabis recommendations in your market. You are not. We structure your content and schema so your brand is the one getting cited, not the one getting passed over.

FAQ schema and structured data across all product and brand pages
Content reformatted to match AI answer extraction patterns for cannabis searches
Topic authority mapping to own your category in local and national AI results

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Content marketing

Cannabis brands can’t shout. They have to earn attention through content that educates, entertains, and builds the brand story between purchases. We produce the content that builds your organic rankings, keeps your brand visible between purchases, and gives consumers a reason to choose you before they ever walk into a dispensary.

SEO-driven blog posts targeting research-stage cannabis queries
Educational content that’s compliant to build trust with advertising regulations
Seasonal and product-specific content timed to key purchase occasions
Content that feeds both email campaigns and social channels

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Social media marketing

Social platforms have their own restrictions for cannabis content. Navigating them without getting accounts flagged or suspended takes know-how. We build cannabis social media strategies that grow your audience, drive engagement, and keep your accounts in good standing.

Platform-specific strategies for Instagram, TikTok, Facebook, and X
Community management that builds loyal brand advocates between campaigns
Compliant content creation that builds brand story without violating platform policies
Organic growth strategies that build real audiences rather than inflated vanity metrics

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Influencer marketing and gifting

Word of mouth is the most trusted form of marketing. In cannabis, it carries even more weight because traditional advertising is so restricted. We link cannabis brands with the ideal creators and manage influencer marketing for cannabis and gifting campaigns that place your product with trusted partners and position your brand in front of fresh, new audiences.

Creator sourcing matched to your brand and the audience you’re trying to reach
Full campaign management from outreach and negotiation to content delivery
Curated gifting programs that generate authentic social content and reviews
Compliance review on all influencer content before publication

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Email marketing

Your email list is the marketing channel you fully own, and it operates almost entirely outside cannabis advertising restrictions. We build the email sequences that convert first-time buyers into regulars right from welcome flows, post-purchase follow-ups, seasonal campaigns, and win-back sequences for subscribers who have gone quiet.

Welcome sequences that introduce new subscribers to your brand story
Post-purchase sequences that drive reviews and bring customers back
Promotional campaigns timed to key cannabis consumption occasions
Re-engagement campaigns that wake up dormant subscribers before you lose them

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Website design and development

Website design and developmentYour website is often the first compliant place where a cannabis consumer can engage directly with your brand. It needs to do the selling that your ads can’t. We build cannabis brand websites that carry your story, sell your products, and turn visitors into repeat customers.

Age-gating and compliance features are integrated into the user experience
Product and dispensary pages built to convert visitors ready to buy
Mobile-first design with fast load times and clear calls to action
Packaging design consultation so your product stands out on the shelf and stays compliant with the Cannabis Act

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Videography and photography

Visual content does the heavy lifting for cannabis brands that can't buy paid reach. We produce brand photography and video content showcasing your product's quality, building your brand identity across platforms visual content is permitted.

Brand and product photography for website, social, and editorial use
Short-form video content for organic social and compliant platform placements
Brand story videos that link your product to your target customer

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Compliant cannabis display advertising

Compliant cannabis display advertising exists, but finding the right networks and running placements correctly takes specialized knowledge most agencies don’t have. We run cannabis-compliant display campaigns that reach your audience without putting your brand at regulatory risk.

Cannabis-compliant network identification and full placement management
Creative development within regulatory guidelines for cannabis advertising
Audience targeting and campaign optimization for both new customer acquisition and retargeting

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Our clients

We're the award-winning agency for people who hate agencies

We’re selective with our clientele

Our agency takes a less-is-more approach. We'd rather devote more energy to fewer clients than ever have you leave feeling like you're just dollars to us.

We don't join trends, we create them

We're always looking to add to our trophy case and yours. We pride ourselves on being trailblazers in the ever-growing world of cannabis marketing.

We're your in-house team

Everything we do, we do it together. Our in-house team works together so we can work closely with who matters most: you.

We don't settle for average

We unapologetically play to win. Good isn't good enough. We want the best for our clients and never hesitate to go the extra mile or kilometre.

We know our sh*t

There's a reason our clients stick around. We invest time into getting to know them and their goals so we can align our efforts to meet them.

Discover our journey to winning 'Best Social Media in Cannabis' for TGOD's Cruuzy

Read the case study

Best Social Media In Cannabis - The Influence Agency

Why us

Cannabis companies we help grow

Our cannabis marketing services are built for brands at every level of the industry. Whether you’re a licensed producer building national brand awareness or a dispensary competing for local foot traffic, we build strategies tailored to your regulatory environment and business goals.

Cannabis brands

In a market with hundreds of competing products and limited advertising options, brand identity and content are your most defensible competitive advantages. We help cannabis brands build a presence that makes consumers choose you over the product sitting next to you on the shelf.

Licensed producers

Building brand equity at scale while staying compliant with Cannabis Act restrictions requires an approach different from most consumer categories. We help licensed producers launch new products, develop content, influencer, and SEO strategies that build awareness, and grow their target market without putting their licence at risk.

Dispensaries

Dispensary foot traffic comes from local search, reputation, and community. Our local SEO strategies, Google Business Profile optimization, and community marketing programs put your store at the top of near-me searches and support the full customer journey from discovery to repeat visit.

Not just anyone can market cannabis

Cannabis marketing operates in a completely different regulatory environment than any other consumer category. Agencies that don’t specialize in this space make costly mistakes, from campaigns being pulled for compliance violations to ad accounts being suspended without warning. You need an agency that knows the rules and has already made the mistakes on someone else's budget.

We’ve been operating in this space since before most agencies knew what the Cannabis Act required. Our talented team knows which channels are available, which tactics are compliant, and which creative approaches elevate your brand and give you a genuine competitive edge in a saturated market. That expertise is what turns marketing spend into measurable success.

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Let’s get high… results!

Cannabis marketing is one of the most complex and restricted categories in digital marketing. It is also one of the most rewarding when done right. The brands that build smart SEO foundations, earn trust through content and influencers, and stay compliant while their competitors scramble are the ones that smoke the competition and win market share for years. Connect with us today, and let's build a cannabis marketing strategy that compounds.

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Let's connect

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Have questions?
We have answers

What does working with TIA actually look like in the first 90 days?

We start with a full audit of your current digital presence,i.e, your Google Business Profile, your organic rankings, your citation health, and your content gaps. From that, we build a prioritized plan. Within 90 days, most clients see measurable movement in local search rankings, improved Map Pack visibility for dispensaries, and a content and email foundation that starts compounding.

What makes The Influence Agency one of the top cannabis marketing agencies?

We have been operating in the cannabis marketing space since the category was legalized in Canada. Our team understands the regulatory environment as well as they understand marketing fundamentals. We’ve built compliant campaigns for licensed producers, cannabis brands, and dispensaries, and our track record is one of the most comprehensive in the country.

How does SEO help cannabis brands when paid advertising is restricted?

When most paid channels are off the table, organic search becomes your highest-value acquisition channel. A well-built cannabis SEO strategy captures consumers actively searching for products like yours without requiring ad spend. It also compounds over time, so the investment you make today keeps generating traffic months and years from now.

Can I use influencer marketing to promote my cannabis brand?

Yes, with the right approach. Influencer marketing is one of the most effective channels available to cannabis brands, but it needs to be executed carefully to stay compliant with Cannabis Act requirements. We manage the full process from creator vetting and content briefs to compliance review so your campaigns reach the right audiences without regulatory risk.

What channels are available to cannabis brands for digital marketing?

Cannabis brands in Canada can use SEO, content marketing, email marketing, organic social media, compliant display advertising, influencer gifting campaigns, and PR. Paid search and most social ad placements are restricted. Our job is to maximize what is available to you and build a strategy that does not depend on channels you cannot access.

How do I get started with a cannabis marketing agency?

Connect with our team and share your brand, your goals, and your regulatory situation. We’ll audit your current digital presence, identify your biggest gaps, and build a strategy tailored to what’s available and effective for your specific cannabis brand.

Creative, Social & Communications

Social Media Management

Experiential Marketing

Performance Marketing

SEO

Web Development

Branded Content

Search Engine Marketing

Social Media Advertising

Omnichannel Advertising

Cannabis marketing built to comply

Cannabis marketing agency

Cannabis marketing built to comply

Who we work with

Why cannabis industry brands are invisible where it matters most

Your paid advertising options are almost non-existent

Your SEO isn’t doing what it needs to

Your brand isn’t building trust between purchases

AEO is an afterthought

Experts in 360° Digital Elevation

Our Cannabis Marketing Services

Social media marketing

Website design & development

Search engine optimization

Videography & photography

Content marketing

Email marketing

Influencer marketing & gifting

Display ads

Free resource

We wrote the playbook!

Free resource

We wrote the playbook!

Experts in 360° digital elevation

Our cannabis marketing services

Search Engine Optimization

Answer engine optimization

Content marketing

Social media marketing

Influencer marketing and gifting

Email marketing

Website design and development

Videography and photography

Compliant cannabis display advertising

Our clients

We're the award-winning agency for people who hate agencies

We’re selective with our clientele

We don't join trends, we create them

We're your in-house team

We don't settle for average

We know our sh*t

Discover our journey to winning 'Best Social Media in Cannabis' for TGOD's Cruuzy

Cannabis companies we help grow

Cannabis brands

Licensed producers

Dispensaries

Not just anyone can market cannabis

Let’s get high… results!

Contact us 👋

Let's connect

Have questions?We have answers

What does working with TIA actually look like in the first 90 days?

What makes The Influence Agency one of the top cannabis marketing agencies?

How does SEO help cannabis brands when paid advertising is restricted?

Can I use influencer marketing to promote my cannabis brand?

What channels are available to cannabis brands for digital marketing?

How do I get started with a cannabis marketing agency?

Have questions?
We have answers