Ten years ago, filming yourself grocery shopping would've seemed strange. Now, it's how millions discover their next must-have items.
As the third largest retailer in the world, Costco has built an empire surrounding bulk shopping and surprising finds. For social media influencers, it’s also a content goldmine. Costco influencers (affiliated or not) do the heavy lifting in product discovery, They test items, share reviews, and spot the products that everyone from your mom to coworker will ask about..
For brands working with Costco, influencer marketing is one of the best ways to reach a dedicated audience and showcase products in action. Take a look at the content creators taking Costco shopping to the next level!
1. A.J. & Big Justice | @a.j.andbigjustice
Father and son duo, Andrew Befumo Jr. and Eric Justice Befumo, go by many names—A.J. and Big Justice, “The Costco Guys,” or most popularly “The Boom Guys.”
They’re not only known for their entertaining Costco content, but also their “Boom Meter” which rates products with either a boom or doom. These Costco influencers bring high-energy humor to all their content, be it product reviews, collaborations, or sports.
2. Laura Jayne Lamb | @costcohotfinds
If you’re looking for a Costco support group to maximize your membership, Laura Jayne Lamb is your new best friend. Three million people turn to her for Costco product reviews, recommendations, and hauls. Her content is definitely “Tiktok made me buy it” material.
3. Mr. CME | @costcomarkhameast
Mr. CME delivers Costco social media content via faceless videos, but he keeps things interesting with music and comedic voice overs. He shares updates on new products and sales at Costco Canada locations (Markham in particular). He may close every video with his signature tagline, “this is a great deal at Costco,” but his commentary is worth listening to all the way through for his signature dry wit and one-liners.
4. Nichole Schaubroeck | @couponcutiecanada
You’re seriously missing out if you haven’t seen Coupon Cutie’s content. Nicole Schaubroeck is a Manitoba-based influencer sharing shopping tricks and deals on TikTok and Instagram. She’s not limited to Costco, either! She also shares great deals from Dollarama, Best Buy, 77 Cents, and more.
5. Sarah Colussi | @sarah.colussi
Sarah Colussi is another top shopping influencer from Canada. Her Costco TikTok and Instagram content helps viewers find hidden bargains and must-have products. She also makes online shopping easy with Temu and Amazon finds.
6. Costco Does It Again | @costco_doesitagain
Costco Does It Again is one of the most followed Costo influencers with 1.1 million followers on Instagram. Their page is dedicated to Costo finds, reviews, deals, and discounts. If you’re looking for ways to maximize your membership, give them a follow!
7. Costco Buys | @costcobuys
Whether you’re a mom, a foodie, or a techie looking for the latest and greatest finds, Costco Buys has some of the best Costco Instagram content for anyone hunting for deals. Their product-focused content makes it easy to discover must-have items that you can then share with your social circle.
8. Angela Ackerman | @costcoguide
If you need someone to lead you through the aisles of warehouse shopping, Angela Ackerman is your Costco guide. She may not be affiliated with Costco, but with videos about everything from apparel to baked goods, she’s still one of the best Costco influencers to follow for anyone looking to make the most out of their membership.
9. Alejandra Martinez | @costoconew
Another non-affiliated content creator, Alejandra Martinez is the Costo Instagram influencer to follow if you’re planning to buy gifts, furniture, or last-minute event essentials. She shares Costco product reviews, shopping tips, and exclusive deals. She also participates in Costco viral trends so you can live vicariously through her.
10. Yessenia & Evelyn Gonzalez | @costcosisters
For anyone looking for shopping tips, deals, and finds around Los Angeles, sisters Yessenia and Evelyn are the best Costo influencers to follow. They’ll guide toward the best items for your family members (including pets) that Costco has to offer.
11. Juli Sandjaja | @costcoaisles
Lost in the maze-like aisles of Costco? Juli Sandjaja has got you covered. She’s helping over 200 thousand followers find their way around Costco aisles across the U.S. She even shares exclusive offers from the Costco website for people who like to do their shopping from home!
12. Costco Claudia | @costcoclaudia
Costco fashionistas on the lookout for fashion finds from our beloved warehouse store should high-five Costco Claudia. This retail influencer from the Bay Area shares Costco product reviews and style inspirations worthy of a magazine.
13. Sarah Colussi | @sarah.colussi
It’s no secret that Costco and Amazon have some of the best home organization products, and Sarah Colussi is determined to take her followers on a journey to a neat and tidy living space. Her content focuses on essentials for organizing your home, office, and life hacks that will transform your interior.