No filters, just authentic UGC for brands that connect and convert
UGC Agency
We’re the content creation agency that turns everyday users into powerful storytellers through high-impact UGC campaigns.
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We Turn Fans Into Content Creators
At The Influence Agency, we help brands tap into the power of real people. Our UGC services deliver authentic, audience-first content that aligns with your marketing strategy, drives conversions, and reflects your brand's values.
Whether you're just starting with UGC or need to scale high-performing campaigns, we manage everything from creator sourcing to UGC video production. We find authentic voices, relatable moments, and raw energy that make audiences stop scrolling and start caring.
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What we do best
The Undeniable Benefits of User-Generated Content
It’s no secret that user-generated content campaigns build more trust and deliver better ROI than ads. When it comes to engagement, relatability, and cost-effectiveness, UGC outperforms without fail.
Real People Build Trust
Authentic content from actual creators builds credibility and connection. Today’s audiences trust peers over polished ads, and UGC helps your brand appear relatable, not rehearsed.
Content That Actually Converts
Audience-first UGC looks good and performs! When aligned with what your customers want, UGC boosts engagement, builds trust, and converts.
UGC Built on Data (Not Vibes)
Backed by analytics, benchmarks, and real-time trends, our UGC strategies ditch guesswork for smarter content, better results, and less wasted spend.
Consumers Find UGC 9.8x More Impactful Than Influencer Content When Making a Purchasing Decision
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Experts in 360° digital elevation
Our Strategic UGC Services
We’re your user-generated content agency delivering audience-first UGC services built to scale content, strengthen brand identity, and boost marketing ROI.
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UGC Influencer Marketing & Creator Campaigns
Influencers power high-quality UGC. We run UGC influencer marketing campaigns with vetted creators who align with your brand’s voice, values and audience, delivering authentic content that drives impact across paid and organic marketing channels.
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UGC for Organic Social Content
Boost your social media strategy with user content that drives reach, builds community, and strengthens brand loyalty. Whether that’s through UGC TikTok videos or Instagram Stories, we create content that engages and feels native to each social media platform.
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UGC for Product Drops & Brand Launches
Launch your newest product or brand refresh with hype. Our UGC marketing agency delivers scroll-stopping creator-led content to generate buzz, boost reach, and amplify excitement around product drops and new brand moments.
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UGC for Reviews & Social Proof Modules
Build trust with user-generated content campaigns that focus on reviews, testimonials, and personal recommendations, boosting conversions with social proof and authenticity.
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UGC for PR & Brand Reputation
Enhance brand image with authentic creator content that humanizes your story and fuels PR momentum across UGC digital marketing campaigns and reactive press moments.
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UGC for Email & Retargeting
Pair scroll-stopping content created with targeted messaging to increase open rates, drive clicks, and power higher engagement across email flows and retargeting campaigns.
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UGC for SEO & Blog Integration
Boost organic traffic with UGC SEO strategies that repurpose creator content into blog posts, how-tos, sponsored content, testimonials, and editorial features, improving rankings, engagement, and dwell time.
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UGC for Landing Pages & CRO
Want to improve conversions and reduce bounce rates on landing pages? Authentic UGC video, quotes, and testimonials increase trust and action across CRO-focused touchpoints.
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UGC vs. Highly Produced Video: Which Content Works Best?
| Category | User Generated Content (UGC) | Highly Produced Video |
|---|---|---|
| Production Style | Raw, real, and relatable | Polished, scripted, and studio-quality |
| Cost | Low to moderate | High (crew, equipment, editing, location) |
| Turnaround Time | Quick (days) | Longer (weeks to months) |
| Trust & Relatability | High: feels peer-recommended | Moderate: can feel promotional or brand-driven |
| Platform Fit | Ideal for social-first platforms (TikTok, Instagram, YouTube Shorts) | Better suited for brand websites, ads, and corporate YouTube channels |
| Scalability | Easily scaled with multiple creators | Limited: each video requires full production resources |
| Engagement | Higher engagement rates due to authenticity | Lower engagement unless storytelling is strong |
| Audience Perception | “The people I relate to use this.” | “A brand wants me to buy this.” |
| Use Cases | Testimonials, unboxings, product reviews, trend participation | Brand anthems, explainer videos, product launches |
| Performance Focus | Social shares, comments, virality | Impressions, brand awareness, long-term impact |
| Optimization | Easily A/B tested and iterated based on platform performance | Harder to test and more costly to modify |
| Content Lifespan | Short-term bursts of relevance | Longer shelf life across channels |
Our Integrated Approach to UGC Marketing
As a full-service UGC content agency, we combine strategy, creation, and distribution, ensuring the content created for your brand performs across paid, organic, and owned marketing channels.
We’re the agency for people who hate agencies
Learn how we helped Napoleon reach 16 million grill enthusiasts on TikTok with influencer marketing
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Find your perfect influencer
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Let’s Create UGC That Converts
A UGC agency that plays to f*cking win? That’s us.
Our team of UGC marketing and social media experts transforms top creators into brand ambassadors and good content into great UGC.
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Have questions?
We have answers
What is user-generated content?
User-generated content (UGC) refers to any content, such as videos, images, reviews, and other forms of media, created by real users rather than brands. It’s authentic, cost-effective, and often outperforms traditional ads.
What are UGC creators, and how do you source them?
UGC creators are everyday users or social media creators who produce content about your brand. We source them through our proprietary network, vet them for fit, and guide them through the UGC creation process.
What types of businesses benefit most from UGC marketing?
Any brand seeking authenticity, improved marketing ROI, or deeper community engagement benefits the most from UGC marketing. From e-commerce to SaaS to CPG, if people use your product or service, we can UGC it!
What platforms do you optimize UGC for?
We optimize user-generated content (UGC) for all major platforms, including Instagram, TikTok, YouTube, Meta ads, Google, Amazon, email, AI-driven answer engines, landing pages, and beyond, to ensure your UGC influencer marketing performs wherever your audience scrolls.
Do I get full rights to the content?
Yes. Content creation agencies will ensure brands have usage rights, allowing you to repurpose UGC across social media, paid advertising, email, blogs, landing pages, and more.
What’s the typical turnaround time for a UGC campaign?
UGC campaigns typically take a few weeks, from creator briefing to asset delivery. We always strive to deliver quickly; timelines may vary based on scope and platform.
Can you run ongoing UGC programs, or just one-off projects?
Both! We offer one-time campaigns and retainer-based UGC services to support evolving marketing efforts.
Can you repurpose UGC for email, landing pages, or paid ads?
Absolutely! UGC can be tailored to any channel, whether you're boosting CRO, email CTR, or running top-performing ads.
How do you measure success with UGC content?
We track UGC digital marketing performance based on reach, engagement, conversions, cost per asset, and overall brand lift to ensure your investment delivers optimal results.