Meta Advertising Services

Meta advertising agency that drives real results

Most brands are already spending on Meta. Few are winning. The Influence Agency is a full-service paid social agency that turns ad spend into measurable growth, handling everything from strategy and creative to daily management and reporting. Stop funding your competitors' success. Start running Meta advertising that actually works.

Google Ads LogoMeta LogoTikTok Ads LogoLinkedIn Ads LogoLinkedIn Ads LogoMicrosoft Advertising LogoPinterest LogoYoutube Advertising LogoSpotify Advertising Logo
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$3M+

In Meta ads annual spend managed 

1,000+

Brands grown through Meta advertising

10+ Years

of paid social experience

Who we do it for

What are Meta ads and why do they matter?

Meta advertising covers every paid placement across Facebook, Instagram, Messenger, WhatsApp, and the Audience Network. With nearly 4 billion people using at least one Meta platform every month, it is one of the biggest stages in digital marketing and one of the most powerful tools in digital advertising.

What makes Meta advertising so effective is precision audience targeting. You can reach your potential, current or past customers based on their interests, behaviors, job titles, shopping habits, and more. Whether your campaign objectives are to build brand recognition, drive conversions, generate leads, or increase sales, Meta advertising delivers the right message to the right audience at exactly the right time.

Without a clear strategy, even the best targeting just burns through the budget faster. That is where we come in.

We get it done

Our Meta advertising management services

Meta advertising strategy and consultationInfluencer marketing

Meta advertising covers every paid placement across Facebook, Instagram, Messenger, WhatsApp, and the Audience Network. With nearly 4 billion people using at least one Meta platform every month, it is one of the biggest stages in digital marketing and one of the most powerful tools in digital advertising.

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Ad creative and copywriting

Compelling ad creative is what captures attention in a crowded feed and drives conversions. Our in-house designers, videographers, and copywriters build scroll-stopping assets that are engineered to convert, not just to look good. Every format, every placement, every brief is built around one question: Does this make someone stop and act?

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Commercials - The Influence Agency
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Audience targeting and retargeting

Our ads management process is built on precision audience targeting. We connect you to relevant audiences using targeting based on demographics, interests, behaviors, and purchasing patterns. That includes custom audiences, lookalike audiences, interest-based segments, and retargeting ad campaigns that bring warm leads and potential customers back to your landing pages to convert. We continually optimize your audience segments using data analysis and real-time signals to keep you in front of the right audience.

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Paid Media Services - The Influence Agency
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A/B Testing and ongoing optimization

We never set it and forget it. Our agency runs continuous A/B testing across headlines, images, audiences, and placements. Through ongoing optimization, we identify which creative assets and audience segments deliver the best return on ad spend, and we continuously optimize toward those results.

Pixel setup, tracking, and performance reporting

We install and configure Meta Pixel, Conversions API, and server-side tracking to monitor Meta advertising performance and capture every click, lead, and purchase, including first-party data signals that survive iOS 14+ privacy changes. You receive regular performance reporting covering key metrics like reach, engagement, cost per lead, ROAS, and online sales. Our data-driven insights ensure your ad spend is always working against your marketing goals.

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Why brands choose The Influence Agency for Meta advertising?

You have no shortage of agencies promising results. Here is why the brands that do their research end up with us:

Work with us

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Award-winning team

Recognized by the Globe and Mail as one of Canada's Top Growing Companies. We have a proven track record of helping clients achieve sustainable growth through Meta ads.

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Full-funnel approach

We connect your Meta advertising efforts with your broader marketing strategy, including SEO, influencer marketing, and content, to create compounding results. Influencer-generated content can significantly reduce customer acquisition costs and drive conversions across ad campaigns.

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Creative-first thinking

Great results start with great creative. Our in-house designers, videographers, and copywriters deliver comprehensive support across all formats, producing content that captures attention and drives action.

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Transparent reporting and data-driven insights

No vanity metrics. We deliver on-demand performance reporting with live dashboards, as well as regular reporting reviews with our team, focused on the metrics that matter - whether your goals are awareness or conversion-focused. Our data-driven insights drive every optimization decision.

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Platform expertise

We know the Meta ecosystem inside and out, from Facebook advertising services and Instagram ads to Messenger placements and the Audience Network.

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Dedicated account management

Each client gets a dedicated account manager. We follow a structured 30-60-90-day onboarding with full technical audits and leverage AI and marketing tools alongside human expertise to maximize campaign performance.

Meta Ads vs. Google Ads vs. Organic SEO: When to use each

FactorFactor Meta AdvertisingGoogle AdsOrganic SEO
Best ForBrand awareness, engagement, lead generation, retargetingHigh-intent search traffic, product sales, and local leadsLong-term traffic growth, thought leadership, trust
SpeedFast. Ads go live within hoursFast. Top of search results quicklySlow. Takes 3-6+ months to build rankings
Cost ModelPay per impression (CPM) or per click (CPC), scalablePay per click (CPC) or per conversionNo direct ad cost. Requires time and content investment
Content FormatImages, video ads, carousels, Stories, ReelsText ads, Shopping ads, display bannersBlog posts, landing pages, guides, resources
Audience StageTop and middle of funnel. Reach customers before they searchBottom of funnel. Capture people actively searchingAll funnel stages depend on content type
Best WithInfluencer marketing, SEO, and Facebook ads + contentSEO, Meta retargeting, landing page optimizationMeta advertising for retargeting, Google Ads for high-intent terms

The best results come from combining all three. Meta advertising builds awareness, drives landing page traffic, and generates engagement. Google Ads capture high-intent searchers. SEO creates steady organic traffic over time. As a full-service advertising agency covering digital marketing and paid social, we help you build a comprehensive strategy that uses each channel where it shines.

We don’t distract, we engage.

Paid media services

Google Ads

As a Google Premier Partner, we have the credibility and designation as one of the top 3% of agencies around the world at managing Google Ads programs - and your business deserves the best!

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Facebook Ads

Facebook is a crowded space, so your ads need to cut through the noise and grab attention fast.​

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Instagram Ads

Instagram is a vibrant space—make sure your ads are unforgettable in this sea of creativity.

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TikTok Ads

Target a trend-savvy audience with short-form creative that drives both awareness and conversion.

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Youtube Ads

YouTube is buzzing with content, so your ads need to be bold and captivating to stand out and grab viewers’ attention.

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LinkedIn Ads

LinkedIn is a professional space, so your ads need to be sharp and impactful to grab attention in this network of decision-makers.

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Pinterest Ads

Pinterest is a visual discovery hub, so your ads need to be striking and inspiring to stand out and spark ideas in this creative space.​

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Programmatic Ads

Algorithmic real-time Digital Ads buying at scale.

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Digital Out of Home Ads

From transit stations to Times Square, we help our clients cut through the noise with placements that are impossible to ignore

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Amazon Ads

Amazon ads are everywhere; stand out on this highly competitive e-commerce platform.

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Remarketing

Love at first sight is great, but sometimes true connection requires a second or third look. 

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Social Advertising

Leverage user-generated content that feels real, not forced. Building trust and sparking conversations across every social feed.

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Our clients

It pays to choose our paid media services

Your business deserves a better paid media agency—choose The Influence Agency for a paid advertising approach that takes your ad spend further. 

Contact us today to build successful paid media campaigns that cash out! 

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Meta platforms we advertise on

Our platform-specific management services span every placement in the Meta ecosystem:

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Facebook Advertising Services

Our Facebook advertising services cover News Feed ad campaigns, Stories, Marketplace placements, and more. Facebook ads remain the most cost-effective channel for reaching a broad target audience across all age groups. Full ads management, creative, and performance reporting included.

Instagram Marketing Services

Engage younger, visual-first audiences with Instagram ads in the feed, Stories, Reels, and Shopping placements. Ideal for e-commerce brands and service-based businesses targeting discovery-oriented audiences.

Messenger Ads

Start direct conversations and reach more customers through inbox placements and sponsored messages. Great for lead generation and driving increased website traffic. Our ads management team handles setup, targeting, and ongoing optimization for Messenger campaigns.

Audience Network

Extend your reach beyond Facebook and Instagram to thousands of third-party apps and websites, with precision audience targeting that continually optimizes for online sales and lower CPMs.

Have questions?
We have answers

How much do Meta ads cost?

Meta ads management starts at $1,500 per month up to $10,000/month in ad spend. This covers the full lifecycle of your paid campaigns from strategy and audience targeting to A/B testing and reporting. To ensure brand-to-ad alignment, we include creative consultation as standard. If your campaign requires TIA to produce custom media or source UGC, costs will scale based on the volume of assets and production requirements.

What is the difference between Meta advertising and Facebook ads?

They are the same platform. When Facebook rebranded to Meta in 2021, Facebook ads became part of the larger Meta ecosystem. Today, Meta ads cover Facebook, Instagram, Messenger, WhatsApp, and the Audience Network, all managed through one Ads Manager. Running Facebook ads through Meta Business Suite gives you access to the full Meta advertising toolset.

How long does it take to see results from Meta ad campaigns?

Most ad campaigns show early results within one to two weeks. The Meta ads algorithm needs time to learn, so we recommend giving campaigns at least 30 to 60 days to fully ramp up. Our ad management team monitors campaign performance daily and makes ongoing optimizations to maximize the results and impact of your ads investment.

Can you run Meta advertising for my e-commerce store?

Yes. We run Meta ads for e-commerce stores regularly, including catalog ads, dynamic product retargeting, and Shopping placements on both Facebook ads and Instagram. Our management services cover everything from strategy to ongoing tracking and reporting.