Telecom marketing to get chosen first, and stay chosen longer
Switching carriers now takes minutes, not months. Most telecom marketing still chases sign-ups and stops, while the subscriber base quietly disappears out the back door. We build the SEO, paid media, and retention strategy that wins the decision moment and gives subscribers a reason to stop comparing once they've signed.
Work with us
We work with wireless carriers, ISPs, broadband and fiber providers, and business communications companies across Canada and the US. Some clients need more subscribers. Some need fewer of them walking out the door. We build toward whichever number is holding your business back.
Telecom lead generation across multiple channels, including SEO, paid media, and local search, focused on the areas you can actually service
SEO built to capture organic traffic around coverage and switching-intent searches, not just your brand name
Full-service digital marketing that combines content, social, and reputation management together instead of in silos
Retention marketing that gives subscribers a reason to renew instead of shop around
People used to switch providers reluctantly, following months of bad service and a dozen phone calls. Now this change can happen in an app, the moment a better offer shows up. That shift rewrote the rules of telecom marketing, and most agencies are still running on the old playbook.
Work with us
By the time someone opens a carrier's app or searches "best internet provider near me," they've already started leaving you. If your brand isn't showing up in that exact search, on a page that answers what they're actually asking, a competitor's offer gets the click instead.
A campaign that reaches ten thousand people outside your coverage footprint is a campaign that spent budget on people who could never become customers. Telecom is one of the few industries where marketing has to know your infrastructure map as well as it knows your target audience.
Most telecom marketing budgets are built to answer one question: how do we get more sign-ups? Almost none protect what's already been won: existing customers, ongoing relationships, and the customer engagement that keeps someone from opening a comparison site the moment a better offer shows up.
Our team helps your platform attract travelers, improve conversions, and grow market share through data-driven marketing strategies and full-funnel optimization.
Every telecom digital marketing service we run points at one of two numbers: subscribers gained, or subscribers kept, backed by data-driven marketing, not guesswork. As a full service digital agency, nothing on this list exists just to look good in a report.
In the US, the Telephone Consumer Protection Act sets damages of up to $1,500 per unsolicited call or text, and class actions in this space have produced judgments and settlements in the hundreds of millions. In Canada, CASL sets its own statutory maximum of $10 million per violation, which is enforced by the CRTC. Add the FCC's broadband label rules, plus the CRTC's Wireless Code and Internet Code, and telecom marketing carries legal exposure that most general digital agencies have never had to think about.
Our own team checks every campaign against TCPA and CASL consent rules, plus FCC and CRTC disclosure requirements, before launch, not after a complaint lands in your inbox.
A wireless carrier fighting for switchers needs a different strategy from a fiber provider expanding into a new service area, and both look nothing like a B2B communications company selling to IT departments. We build the strategy and marketing efforts around the telecom industry’s unique challenges and your actual customer journey.
Mobile is the most commoditized corner of telecom. Buyers comparing three or four carriers run through pricing and coverage before they ever pick up the phone. That's where our SEO, paid media, and local targeting need to already be working, not after they've decided.
Availability is the leading factor here. We create hyper-local campaigns tied to your actual service footprint. This ensures the leads coming in are addresses you can connect the same week, not markets you don't serve yet.
Selling phone systems and unified communications to businesses means a longer sales funnel and multiple stakeholders who want proof before a demo call. We build the demand generation, content, and account-based marketing that carries qualified buyers from first search to signed contract.
Carriers and enterprise IT teams buy on technical credibility. Emerging tech and complex solutions require real industry expertise to explain, and a single billion-dollar acquisition can reshape who's buying. Targeted content and LinkedIn campaigns reach those buyers before the RFP.
Who we do it for
Most agencies treat a telecom account like any other B2C or B2B client, running the same playbook they'd use for a retail brand or a software company. They don't think about coverage maps, they've never heard of the TCPA or CASL, and a wireless carrier campaign gets built exactly like a fiber provider campaign.
What our clients love about us
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and they’re a great alternative to the traditional marketing efforts taken for the NFP I work for. TIA had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 10 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
I’ve had the pleasure of working with The Influence Agency for over five years, and they continue to impress me with their professionalism, creativity, and genuine care for the people they work with. As they’ve grown, they’ve managed to maintain the same kind and collaborative spirit that made them stand out from the start. The team goes above and beyond to advocate for their clients, while still prioritizing building authentic partnerships and strengthening relationships across the creator space. Working with them always feels effortless and inspiring, a true reflection of their dedication and passion for what they do.
Kristen MacLellan
Founder of Yesterday Inc.
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
.avif)
Guneet Benipal
Manager, Social Media Content
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Vice President, Marketing & Digital
We have been working with TIA for about a year and they have transformed our business. We have worked with a few different marketing agencies and TIA is different! Most firms are great at one thing (ad buying, social media management, influencers, etc.) and we used to do these things a la cart with different agencies. TIA is 5 elite marketing companies in one: Ad buying, Social Media, Content Creation, and influencers, branding/website AND EVERYTHING ELSE. They care about our business as much as we do and at the end of the day that is probably why their work is so excellent.
Burke MacArthur
Managing Partner
Every subscriber comparing plans this week will pick someone. Competitors building their SEO and their reputation right now are going to keep winning that decision until you show up first. We help telecom companies improve their odds. Let's change who gets picked.
Yes, before a campaign launches, we run a compliance check relevant to your target market. In the US, we vet every touchpoint against TCPA consent rules for calls and texts, plus the FCC's broadband label rules for pricing and speed claims. In Canada, that means CASL consent rules for every electronic message, plus the CRTC's Wireless and Internet codes for the same kind of pricing and disclosure requirements. We catch the red flags before they ever become your legal team's headache.
We utilize multiple channels. SEO captures people actively comparing plans or checking coverage. Paid search reaches high-intent shoppers when they're ready to switch. Hyper-local, targeted strategies ensure every lead is within your actual service area. It's a mix of digital solutions built to generate leads, not just impressions.
Yes. Acquisition gets most of the marketing budget, but your existing customers are the ones already generating revenue. We build retention campaigns around real data-driven insights into customer behaviour, not guesswork: renewal reminders, loyalty offers, and win-back sequences timed to when someone is actually at risk of leaving.
Meeting customer expectations at every stage of the customer journey turns a sign-up into a loyal customer, strengthens customer relationships, and prevents customer churn from quietly eating into growth.
A wireless plan sells on price and coverage in a single visit. A business communications platform sells on trust and ROI over a much longer sales cycle. We build separate targeted strategies for each, so your consumer and enterprise campaigns never compete for the same budget or send the wrong message to the wrong audience.
